Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | BBR. Brazilian Business Review (English edition. Online) |
Texto Completo: | http://www.bbronline.com.br/index.php/bbr/article/view/538 |
Resumo: | Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools are still underutilized by companies in this segment. Thus, the objective of the present study was to investigate which factors lead to the adoption of social media by SMEs in the healthcare sector in Brazil. To this end, a model for the adoption of organizational innovation was used in a causal study. A survey was conducted with 211 healthcare SMEs. The data analysis method was structural equation modeling (SEM), and SmartPLS 2.0 M3 software was used for the analyses. The results showed that both the perceived characteristics of the social media and the characteristics of the adopter are factors that contribute to the adoption of these media by the enterprises. Environmental influences were shown to not be relevant for the adoption of the media by the enterprises in the sample. |
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Adoption of Social Media by Small- and Medium-sized Healthcare EnterprisesAdoção de Mídias Sociais por Pequenas e Médias Empresas de Serviços de SaúdeInnovation adoptionSocial media healthcareSmall- and medium- sized enterprisesHealth information managementAdoção de inovaçãoMídias sociais saúdePequenas e médias empresas setor de saúdeGerenciamento informações em saúdeSocial media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools are still underutilized by companies in this segment. Thus, the objective of the present study was to investigate which factors lead to the adoption of social media by SMEs in the healthcare sector in Brazil. To this end, a model for the adoption of organizational innovation was used in a causal study. A survey was conducted with 211 healthcare SMEs. The data analysis method was structural equation modeling (SEM), and SmartPLS 2.0 M3 software was used for the analyses. The results showed that both the perceived characteristics of the social media and the characteristics of the adopter are factors that contribute to the adoption of these media by the enterprises. Environmental influences were shown to not be relevant for the adoption of the media by the enterprises in the sample.Mídias sociais como YouTube, Facebook e Twitter podem afetar a forma como os provedores de saúde entregam seus serviços, sendo consideradas, portanto, uma inovação para o setor. Como ferramentas de baixo custo,seu uso por Pequenas e Médias Empresas (PMEs) do setor da Saúde poderia trazer vantagens competitivas. Por outro lado, diversos estudos mostram que essas ferramentas ainda são subutilizadas por empresas desse segmento. Nesse contexto, o objetivo do presente estudo foi investigar que fatores levam à adoção de mídias sociais por PMEs da área de Serviços de Saúde no Brasil. Para isso, foi aplicado um modelo de adoção de inovação organizacional, numa pesquisa do tipo causal. Foi realizado um survey com 211 pequenas e médias empresas de serviços de saúde. O método de análise dos dados foi a Modelagem de Equações Estruturais (MEE), utilizando o software SmartPLS 2.0 M3 para as análises. Os resultados mostraram que tanto as características percebidas das mídias sociais quanto as características do adotante são fatores que colaboram para a adoção dessas mídias pelas empresas. Já influências ambientais não se mostraram relevantes para sua adoção pelas empresas da amostra. FUCAPE Business Shool2019-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleArtigo revisado pelos paresapplication/pdfapplication/pdfhttp://www.bbronline.com.br/index.php/bbr/article/view/53810.15728/bbr.2019.16.5.3Brazilian Business Review; Vol. 16 No. 5 (2019): September to October 2019; 453-469Brazilian Business Review; v. 16 n. 5 (2019): Setembro a Outubro de 2019; 453-4691808-23861807-734Xreponame:BBR. Brazilian Business Review (English edition. Online)instname:Fucape Business School (FBS)instacron:FBSengporhttp://www.bbronline.com.br/index.php/bbr/article/view/538/818http://www.bbronline.com.br/index.php/bbr/article/view/538/819Copyright (c) 2019 Brazilian Business Reviewhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessZilber, SilviaMonken, SoniaQuevedo-Silva, Filipe2019-10-23T18:20:41Zoai:ojs.pkp.sfu.ca:article/538Revistahttps://www.bbronline.com.br/index.php/bbr/indexONGhttp://www.bbronline.com.br/index.php/bbr/oai|| bbronline@bbronline.com.br1808-23861808-2386opendoar:2019-10-23T18:20:41BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS)false |
dc.title.none.fl_str_mv |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises Adoção de Mídias Sociais por Pequenas e Médias Empresas de Serviços de Saúde |
title |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises |
spellingShingle |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises Zilber, Silvia Innovation adoption Social media healthcare Small- and medium- sized enterprises Health information management Adoção de inovação Mídias sociais saúde Pequenas e médias empresas setor de saúde Gerenciamento informações em saúde |
title_short |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises |
title_full |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises |
title_fullStr |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises |
title_full_unstemmed |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises |
title_sort |
Adoption of Social Media by Small- and Medium-sized Healthcare Enterprises |
author |
Zilber, Silvia |
author_facet |
Zilber, Silvia Monken, Sonia Quevedo-Silva, Filipe |
author_role |
author |
author2 |
Monken, Sonia Quevedo-Silva, Filipe |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Zilber, Silvia Monken, Sonia Quevedo-Silva, Filipe |
dc.subject.por.fl_str_mv |
Innovation adoption Social media healthcare Small- and medium- sized enterprises Health information management Adoção de inovação Mídias sociais saúde Pequenas e médias empresas setor de saúde Gerenciamento informações em saúde |
topic |
Innovation adoption Social media healthcare Small- and medium- sized enterprises Health information management Adoção de inovação Mídias sociais saúde Pequenas e médias empresas setor de saúde Gerenciamento informações em saúde |
description |
Social media such as YouTube, Facebook, and Twitter can affect the way healthcare providers deliver their services. As low-cost tools, their use by small- and medium-sized enterprises (SMEs) in the healthcare sector could deliver competitive advantages. Several studies have shown that these tools are still underutilized by companies in this segment. Thus, the objective of the present study was to investigate which factors lead to the adoption of social media by SMEs in the healthcare sector in Brazil. To this end, a model for the adoption of organizational innovation was used in a causal study. A survey was conducted with 211 healthcare SMEs. The data analysis method was structural equation modeling (SEM), and SmartPLS 2.0 M3 software was used for the analyses. The results showed that both the perceived characteristics of the social media and the characteristics of the adopter are factors that contribute to the adoption of these media by the enterprises. Environmental influences were shown to not be relevant for the adoption of the media by the enterprises in the sample. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article Artigo revisado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/538 10.15728/bbr.2019.16.5.3 |
url |
http://www.bbronline.com.br/index.php/bbr/article/view/538 |
identifier_str_mv |
10.15728/bbr.2019.16.5.3 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://www.bbronline.com.br/index.php/bbr/article/view/538/818 http://www.bbronline.com.br/index.php/bbr/article/view/538/819 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Brazilian Business Review https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FUCAPE Business Shool |
publisher.none.fl_str_mv |
FUCAPE Business Shool |
dc.source.none.fl_str_mv |
Brazilian Business Review; Vol. 16 No. 5 (2019): September to October 2019; 453-469 Brazilian Business Review; v. 16 n. 5 (2019): Setembro a Outubro de 2019; 453-469 1808-2386 1807-734X reponame:BBR. Brazilian Business Review (English edition. Online) instname:Fucape Business School (FBS) instacron:FBS |
instname_str |
Fucape Business School (FBS) |
instacron_str |
FBS |
institution |
FBS |
reponame_str |
BBR. Brazilian Business Review (English edition. Online) |
collection |
BBR. Brazilian Business Review (English edition. Online) |
repository.name.fl_str_mv |
BBR. Brazilian Business Review (English edition. Online) - Fucape Business School (FBS) |
repository.mail.fl_str_mv |
|| bbronline@bbronline.com.br |
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