Ethics in Marketing: isolated action or business?
Autor(a) principal: | |
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Data de Publicação: | 2007 |
Tipo de documento: | Artigo |
Idioma: | por eng spa |
Título da fonte: | Revista Brasileira de Gestão de Negócios (Online) |
Texto Completo: | https://rbgn.fecap.br/RBGN/article/view/14 |
Resumo: | This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this way its definition, concepts, understanding and limitations are detailed for broader knowledge. The ethics in marketing is inserted in business since a marketing plan is related to the strategic plan of the company and ethics of business posture is defined intrinsically or extrinsically in the organizational mission.Key-words: Marketing. Ethics. Ethics in marketing. Ethics of business. |
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Ethics in Marketing: isolated action or business?Ética en el Marketing: ¿acción aislada o del negocio?Ética no Marketing: ação isolada ou do negócio?Marketing. Ethics. Ethics in marketing. Ethics of business.Marketing. Ética. Ética en el marketing. Ética en los negocios.Marketing. Ética. Ética no marketing. Ética nos negócios.This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this way its definition, concepts, understanding and limitations are detailed for broader knowledge. The ethics in marketing is inserted in business since a marketing plan is related to the strategic plan of the company and ethics of business posture is defined intrinsically or extrinsically in the organizational mission.Key-words: Marketing. Ethics. Ethics in marketing. Ethics of business.Este artículo sobre la ética en el marketing parte de la presuposición de que ella no existe si no está incluida en la ética de los negocios. No puede ser entendida y definida como un área académica de estudio desvinculada de la ética en los negocios. Al hablar de ética en el marketing se supone que hay sólidos conocimientos de lo que es marketing, de forma que sus definiciones, conceptos, alcance y limitaciones se detallan para amplio conocimiento. La ética en el marketing está incorporada en la de los negocios, pues un plan de marketing está unido y en consonancia con el plan estratégico de la empresa y la actitud ética empresarial está definida explícita o implícitamente en la misión organizacional.Palabras clave: Marketing. Ética. Ética en el marketing. Ética en los negocios.Este artigo, sobre a ética no marketing parte do pressuposto que a mesma não existe se ela não estiver inserida na ética dos negócios. Não pode ser entendida e definida como uma área de estudo acadêmica de forma desvinculada da ética dos negócios. Falarmos de ética no marketing pressupõe que exista sólido conhecimento do que é marketing, dessa forma suas definições, conceitos, abrangência e limitações são detalhadas para amplo conhecimento. A ética no marketing está inserida na dos negócios, uma vez que um plano de marketing está atrelado e em consonância com o plano estratégico da empresa, e a postura ética empresarial está definida explicita ou implicitamente na missão organizacional. Palavras-chave: Marketing. Ética. Ética no marketing. Ética nos negócios.FECAP2007-07-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/1410.7819/rbgn.v6i15.14Review of Business Management; Vol. 6 No. 15 (2004); 7-14RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 15 (2004); 7-14RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 15 (2004); 7-141983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/14/16https://rbgn.fecap.br/RBGN/article/view/14/335https://rbgn.fecap.br/RBGN/article/view/14/336Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessFilho, Miguel Arantes Normanha2008-12-10T13:55:23Zoai:ojs.emnuvens.com.br:article/14Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-12-10T13:55:23Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false |
dc.title.none.fl_str_mv |
Ethics in Marketing: isolated action or business? Ética en el Marketing: ¿acción aislada o del negocio? Ética no Marketing: ação isolada ou do negócio? |
title |
Ethics in Marketing: isolated action or business? |
spellingShingle |
Ethics in Marketing: isolated action or business? Filho, Miguel Arantes Normanha Marketing. Ethics. Ethics in marketing. Ethics of business. Marketing. Ética. Ética en el marketing. Ética en los negocios. Marketing. Ética. Ética no marketing. Ética nos negócios. |
title_short |
Ethics in Marketing: isolated action or business? |
title_full |
Ethics in Marketing: isolated action or business? |
title_fullStr |
Ethics in Marketing: isolated action or business? |
title_full_unstemmed |
Ethics in Marketing: isolated action or business? |
title_sort |
Ethics in Marketing: isolated action or business? |
author |
Filho, Miguel Arantes Normanha |
author_facet |
Filho, Miguel Arantes Normanha |
author_role |
author |
dc.contributor.author.fl_str_mv |
Filho, Miguel Arantes Normanha |
dc.subject.por.fl_str_mv |
Marketing. Ethics. Ethics in marketing. Ethics of business. Marketing. Ética. Ética en el marketing. Ética en los negocios. Marketing. Ética. Ética no marketing. Ética nos negócios. |
topic |
Marketing. Ethics. Ethics in marketing. Ethics of business. Marketing. Ética. Ética en el marketing. Ética en los negocios. Marketing. Ética. Ética no marketing. Ética nos negócios. |
description |
This article, about the ethics in marketing, presupposes that it does not exist if it is not inserted in business ethics. It cannot be understood and defined like a subject of academy study away from the ethics of business. Speaking about marketing ethics requires solid marketing knowledge; in this way its definition, concepts, understanding and limitations are detailed for broader knowledge. The ethics in marketing is inserted in business since a marketing plan is related to the strategic plan of the company and ethics of business posture is defined intrinsically or extrinsically in the organizational mission.Key-words: Marketing. Ethics. Ethics in marketing. Ethics of business. |
publishDate |
2007 |
dc.date.none.fl_str_mv |
2007-07-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/14 10.7819/rbgn.v6i15.14 |
url |
https://rbgn.fecap.br/RBGN/article/view/14 |
identifier_str_mv |
10.7819/rbgn.v6i15.14 |
dc.language.iso.fl_str_mv |
por eng spa |
language |
por eng spa |
dc.relation.none.fl_str_mv |
https://rbgn.fecap.br/RBGN/article/view/14/16 https://rbgn.fecap.br/RBGN/article/view/14/335 https://rbgn.fecap.br/RBGN/article/view/14/336 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Review of Business Management info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Review of Business Management |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
FECAP |
publisher.none.fl_str_mv |
FECAP |
dc.source.none.fl_str_mv |
Review of Business Management; Vol. 6 No. 15 (2004); 7-14 RBGN Revista Brasileira de Gestão de Negócios; Vol. 6 Núm. 15 (2004); 7-14 RBGN - Revista Brasileira de Gestão de Negócios; v. 6 n. 15 (2004); 7-14 1983-0807 1806-4892 reponame:Revista Brasileira de Gestão de Negócios (Online) instname:Fundação Escola de Comércio Álvares Penteado (FECAP) instacron:FECAP |
instname_str |
Fundação Escola de Comércio Álvares Penteado (FECAP) |
instacron_str |
FECAP |
institution |
FECAP |
reponame_str |
Revista Brasileira de Gestão de Negócios (Online) |
collection |
Revista Brasileira de Gestão de Negócios (Online) |
repository.name.fl_str_mv |
Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP) |
repository.mail.fl_str_mv |
||jmauricio@fecap.br |
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