Researching Relationships between the Internet and Strategic Change in the Real Estate Market

Detalhes bibliográficos
Autor(a) principal: Giglio, Ernesto Michelangelo
Data de Publicação: 2007
Outros Autores: Pereira, Paulo Gomes, Ryngelblum, Arnaldo
Tipo de documento: Artigo
Idioma: por
eng
spa
Título da fonte: Revista Brasileira de Gestão de Negócios (Online)
Texto Completo: https://rbgn.fecap.br/RBGN/article/view/60
Resumo: The aim of the work is to investigate the statement that the Internet influences in the strategic changes of the companies. The subject is relevant once there are indications that the Internet evolves quickly from tool of communication to a diagnostic and prognostic tool, opening fields of competitive activity. The bibliographical research revealed a gap in the relation between strategic changes and incoming market signals from the Internet. A specific instrument for the inquiry of this relation was developed and the real estate market was chosen to be surveyed due to its adequate characteristics in the use of the Internet. The results of the survey with 67 technician of the real estate market have disclosed a clear understanding of the strategic importance of the Internet, supporting the orienting statement. As a methodological contributes was create a research instrument that is applicable and need to be improved. The results open perspectives of theoretical reflections on the strategic use of the Internet in some business-oriented fields, as well as make possible a range of research about each variable of the instrument.Key-words: Strategic changes. Internet. Strategic marketing. Real estate.
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spelling Researching Relationships between the Internet and Strategic Change in the Real Estate MarketInvestigación sobre las Relaciones entre la Internet y los Cambios Estratégicos, Ejemplificadas en el Mercado InmobiliarioInvestigação sobre as Relações entre a Internet e as Mudanças Estratégicas, Exemplificadas no Mercado ImobiliárioStrategic changes. Internet. Strategic marketing. Real estate.Cambios estratégicos. Internet. Marketing estratégico. Mercado inmobiliario.Mudanças estratégicas. Internet. Marketing estratégico. Mercado imobiliário.The aim of the work is to investigate the statement that the Internet influences in the strategic changes of the companies. The subject is relevant once there are indications that the Internet evolves quickly from tool of communication to a diagnostic and prognostic tool, opening fields of competitive activity. The bibliographical research revealed a gap in the relation between strategic changes and incoming market signals from the Internet. A specific instrument for the inquiry of this relation was developed and the real estate market was chosen to be surveyed due to its adequate characteristics in the use of the Internet. The results of the survey with 67 technician of the real estate market have disclosed a clear understanding of the strategic importance of the Internet, supporting the orienting statement. As a methodological contributes was create a research instrument that is applicable and need to be improved. The results open perspectives of theoretical reflections on the strategic use of the Internet in some business-oriented fields, as well as make possible a range of research about each variable of the instrument.Key-words: Strategic changes. Internet. Strategic marketing. Real estate.El trabajo tiene por finalidad investigar la afirmación orientadora de que la Internet influencia los cambios estratégicos de las empresas. El tema es relevante, pues hay indicios de que la Internet evoluciona rápidamente de un medio de comunicación hacia un medio de diagnóstico y pronóstico que abre campos de acción competitivos. La investigación bibliográfica reveló una laguna en la relación entre los cambios estratégicos y las señales del mercado provenientes de la Internet. Para el estudio de campo, se desarrolló un instrumento específico para investigar esa relación y se eligió el ramo inmobiliario, porque sus características se adaptan al uso de la Internet.Los resultados de la investigación, con 67 técnicos del ramo inmobiliario, revelaron la existencia de una clara comprensión sobre la importancia estratégica de la Internet que sustenta la afirmativa orientadora. Como contribución metodológica se creó un instrumento que tiene aplicabilidad y debe perfeccionarse. Los resultados abren perspectivas de discusiones teóricas sobre el uso estratégico de la Internet en varias áreas de negocios, como también posibilitan amplias investigaciones con cada una de las variables del instrumento.Palabras clave: Cambios estratégicos. Internet. Marketing estratégico. Mercado inmobiliario.O objetivo do trabalho é investigar a afirmativa orientadora de que a Internet influencia as mudanças estratégicas das empresas. O tema é relevante, já que há indícios de que a Internet evolui rapidamente de uma ferramenta de comunicação para uma ferramenta diagnóstica e prognóstica, abrindo campos de ações competitivas. A pesquisa bibliográfica revelou uma lacuna na relação entre mudanças estratégicas e sinais de mercado oriundos da Internet. Para a pesquisa de campo, foi desenvolvido um instrumento específico para a investigação dessa relação e escolheu-se o ramo imobiliário, por suas características adequadas ao uso da Internet. Os resultados da pesquisa, com 67 técnicos do ramo imobiliário, revelaram a existência de uma clara compreensão sobre a importância estratégica da Internet, sustentando a afirmativa orientadora. Como contribuição metodológica, criou-se um instrumento que tem aplicabilidade e deve ser aperfeiçoado. Os resultados abrem perspectivas de discussões teóricas sobre o uso estratégico da Internet em vários campos de negócios, bem como possibilita um leque de pesquisas sobre cada uma das variáveis do instrumento. Palavras-chave: Mudanças estratégicas. Internet. Marketing estratégico. Mercado imobiliário.FECAP2007-07-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfapplication/pdfapplication/pdfhttps://rbgn.fecap.br/RBGN/article/view/6010.7819/rbgn.v8i21.60Review of Business Management; Vol. 8 No. 21 (2006); 43-54RBGN Revista Brasileira de Gestão de Negócios; Vol. 8 Núm. 21 (2006); 43-54RBGN - Revista Brasileira de Gestão de Negócios; v. 8 n. 21 (2006); 43-541983-08071806-4892reponame:Revista Brasileira de Gestão de Negócios (Online)instname:Fundação Escola de Comércio Álvares Penteado (FECAP)instacron:FECAPporengspahttps://rbgn.fecap.br/RBGN/article/view/60/54https://rbgn.fecap.br/RBGN/article/view/60/261https://rbgn.fecap.br/RBGN/article/view/60/262Copyright (c) 2014 Review of Business Managementinfo:eu-repo/semantics/openAccessGiglio, Ernesto MichelangeloPereira, Paulo GomesRyngelblum, Arnaldo2008-12-10T15:22:53Zoai:ojs.emnuvens.com.br:article/60Revistahttp://rbgn.fecap.br/RBGN/indexhttps://rbgn.fecap.br/RBGN/oai||jmauricio@fecap.br1983-08071806-4892opendoar:2008-12-10T15:22:53Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)false
dc.title.none.fl_str_mv Researching Relationships between the Internet and Strategic Change in the Real Estate Market
Investigación sobre las Relaciones entre la Internet y los Cambios Estratégicos, Ejemplificadas en el Mercado Inmobiliario
Investigação sobre as Relações entre a Internet e as Mudanças Estratégicas, Exemplificadas no Mercado Imobiliário
title Researching Relationships between the Internet and Strategic Change in the Real Estate Market
spellingShingle Researching Relationships between the Internet and Strategic Change in the Real Estate Market
Giglio, Ernesto Michelangelo
Strategic changes. Internet. Strategic marketing. Real estate.
Cambios estratégicos. Internet. Marketing estratégico. Mercado inmobiliario.
Mudanças estratégicas. Internet. Marketing estratégico. Mercado imobiliário.
title_short Researching Relationships between the Internet and Strategic Change in the Real Estate Market
title_full Researching Relationships between the Internet and Strategic Change in the Real Estate Market
title_fullStr Researching Relationships between the Internet and Strategic Change in the Real Estate Market
title_full_unstemmed Researching Relationships between the Internet and Strategic Change in the Real Estate Market
title_sort Researching Relationships between the Internet and Strategic Change in the Real Estate Market
author Giglio, Ernesto Michelangelo
author_facet Giglio, Ernesto Michelangelo
Pereira, Paulo Gomes
Ryngelblum, Arnaldo
author_role author
author2 Pereira, Paulo Gomes
Ryngelblum, Arnaldo
author2_role author
author
dc.contributor.author.fl_str_mv Giglio, Ernesto Michelangelo
Pereira, Paulo Gomes
Ryngelblum, Arnaldo
dc.subject.por.fl_str_mv Strategic changes. Internet. Strategic marketing. Real estate.
Cambios estratégicos. Internet. Marketing estratégico. Mercado inmobiliario.
Mudanças estratégicas. Internet. Marketing estratégico. Mercado imobiliário.
topic Strategic changes. Internet. Strategic marketing. Real estate.
Cambios estratégicos. Internet. Marketing estratégico. Mercado inmobiliario.
Mudanças estratégicas. Internet. Marketing estratégico. Mercado imobiliário.
description The aim of the work is to investigate the statement that the Internet influences in the strategic changes of the companies. The subject is relevant once there are indications that the Internet evolves quickly from tool of communication to a diagnostic and prognostic tool, opening fields of competitive activity. The bibliographical research revealed a gap in the relation between strategic changes and incoming market signals from the Internet. A specific instrument for the inquiry of this relation was developed and the real estate market was chosen to be surveyed due to its adequate characteristics in the use of the Internet. The results of the survey with 67 technician of the real estate market have disclosed a clear understanding of the strategic importance of the Internet, supporting the orienting statement. As a methodological contributes was create a research instrument that is applicable and need to be improved. The results open perspectives of theoretical reflections on the strategic use of the Internet in some business-oriented fields, as well as make possible a range of research about each variable of the instrument.Key-words: Strategic changes. Internet. Strategic marketing. Real estate.
publishDate 2007
dc.date.none.fl_str_mv 2007-07-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por pares
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/60
10.7819/rbgn.v8i21.60
url https://rbgn.fecap.br/RBGN/article/view/60
identifier_str_mv 10.7819/rbgn.v8i21.60
dc.language.iso.fl_str_mv por
eng
spa
language por
eng
spa
dc.relation.none.fl_str_mv https://rbgn.fecap.br/RBGN/article/view/60/54
https://rbgn.fecap.br/RBGN/article/view/60/261
https://rbgn.fecap.br/RBGN/article/view/60/262
dc.rights.driver.fl_str_mv Copyright (c) 2014 Review of Business Management
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Review of Business Management
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/pdf
dc.publisher.none.fl_str_mv FECAP
publisher.none.fl_str_mv FECAP
dc.source.none.fl_str_mv Review of Business Management; Vol. 8 No. 21 (2006); 43-54
RBGN Revista Brasileira de Gestão de Negócios; Vol. 8 Núm. 21 (2006); 43-54
RBGN - Revista Brasileira de Gestão de Negócios; v. 8 n. 21 (2006); 43-54
1983-0807
1806-4892
reponame:Revista Brasileira de Gestão de Negócios (Online)
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reponame_str Revista Brasileira de Gestão de Negócios (Online)
collection Revista Brasileira de Gestão de Negócios (Online)
repository.name.fl_str_mv Revista Brasileira de Gestão de Negócios (Online) - Fundação Escola de Comércio Álvares Penteado (FECAP)
repository.mail.fl_str_mv ||jmauricio@fecap.br
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