From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | GVcasos |
Texto Completo: | https://periodicos.fgv.br/gvcasos/article/view/85484 |
Resumo: | This teaching case presents the challenges faced by Miguel, an executive producer of cultural events acting at the cities of Barbalha, Crato and Juazeiro do Norte, located in the southern region of the state of Ceará. Miguel plans his transition from executive producer to cultural producer, which also implies a profound change in his professional life: from employee to entrepreneur in the sector. The case adopts a theoretical perspective related to cultural entrepreneurship, and instrumental perspectives related to business plan building and project management. The proposed practical dilemmas favor the immersion of the student in the role of the protagonist, so that learning is favored in the light of the underlying theoretical-conceptual contribution. |
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From executive to cultural producer: career transition and entrepreneurship in the live entertainment industryDe produtor executivo a produtor cultural: transição de carreira e empreendedorismo no setor de entretenimento ao vivoEmpreendedorismo culturalProdução culturalEntretenimento ao vivoPlano de negóciosModelo CanvasGestão de projetosCultural entrepreneurshipCultural productionEntertainmentBusiness planCanvas modelProject managementThis teaching case presents the challenges faced by Miguel, an executive producer of cultural events acting at the cities of Barbalha, Crato and Juazeiro do Norte, located in the southern region of the state of Ceará. Miguel plans his transition from executive producer to cultural producer, which also implies a profound change in his professional life: from employee to entrepreneur in the sector. The case adopts a theoretical perspective related to cultural entrepreneurship, and instrumental perspectives related to business plan building and project management. The proposed practical dilemmas favor the immersion of the student in the role of the protagonist, so that learning is favored in the light of the underlying theoretical-conceptual contribution.Este caso para ensino apresenta os desafios enfrentados por Miguel, produtor executivo atuante em festas e eventos culturais na região compreendida pelas cidades de Barbalha, Crato e Juazeiro do Norte, localizadas na região sul do Estado do Ceará. Miguel planeja a sua transição profissional de produtor executivo para produtor cultural, o que implica também uma profunda mudança na sua vida: de empregado a empreendedor no setor. O caso adota perspectiva teórica relacionada ao empreendedorismo cultural e perspectivas instrumentais relacionadas à elaboração de planos de negócio e gestão de projetos. Os dilemas práticos propostos favorecem a imersão do aluno no papel do protagonista, de modo que a aprendizagem seja favorecida à luz do aporte teórico-conceitual subjacente.FGV EAESP2023-01-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fgv.br/gvcasos/article/view/8548410.12660/gvcasosv13n1c7GVcasos; Vol. 13, No 1: janeiro-junho 2023; c7Revista Brasileira de Casos de Ensino em Administração; Vol. 13, No 1: janeiro-junho 2023; c72179-135Xreponame:GVcasosinstname:Fundação Getulio Vargas (FGV)instacron:FGVporhttps://periodicos.fgv.br/gvcasos/article/view/85484/83378Copyright (c) 2023 Revista Brasileira de Casos de Ensino em Administraçãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMoura Jr, Pedro Jácome deLucena, Rosivaldo de LimaFerreira Campos, José Gabriel2024-02-23T22:53:43Zoai:ojs.periodicos.fgv.br:article/85484Revistahttp://www.fgv.br/gvcasosPRIhttp://bibliotecadigital.fgv.br/ojs/index.php/gvcasos/oai||GVcasos.redacao@fgv.br2179-135X2179-135Xopendoar:2024-02-23T22:53:43GVcasos - Fundação Getulio Vargas (FGV)false |
dc.title.none.fl_str_mv |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry De produtor executivo a produtor cultural: transição de carreira e empreendedorismo no setor de entretenimento ao vivo |
title |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry |
spellingShingle |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry Moura Jr, Pedro Jácome de Empreendedorismo cultural Produção cultural Entretenimento ao vivo Plano de negócios Modelo Canvas Gestão de projetos Cultural entrepreneurship Cultural production Entertainment Business plan Canvas model Project management |
title_short |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry |
title_full |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry |
title_fullStr |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry |
title_full_unstemmed |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry |
title_sort |
From executive to cultural producer: career transition and entrepreneurship in the live entertainment industry |
author |
Moura Jr, Pedro Jácome de |
author_facet |
Moura Jr, Pedro Jácome de Lucena, Rosivaldo de Lima Ferreira Campos, José Gabriel |
author_role |
author |
author2 |
Lucena, Rosivaldo de Lima Ferreira Campos, José Gabriel |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Moura Jr, Pedro Jácome de Lucena, Rosivaldo de Lima Ferreira Campos, José Gabriel |
dc.subject.por.fl_str_mv |
Empreendedorismo cultural Produção cultural Entretenimento ao vivo Plano de negócios Modelo Canvas Gestão de projetos Cultural entrepreneurship Cultural production Entertainment Business plan Canvas model Project management |
topic |
Empreendedorismo cultural Produção cultural Entretenimento ao vivo Plano de negócios Modelo Canvas Gestão de projetos Cultural entrepreneurship Cultural production Entertainment Business plan Canvas model Project management |
description |
This teaching case presents the challenges faced by Miguel, an executive producer of cultural events acting at the cities of Barbalha, Crato and Juazeiro do Norte, located in the southern region of the state of Ceará. Miguel plans his transition from executive producer to cultural producer, which also implies a profound change in his professional life: from employee to entrepreneur in the sector. The case adopts a theoretical perspective related to cultural entrepreneurship, and instrumental perspectives related to business plan building and project management. The proposed practical dilemmas favor the immersion of the student in the role of the protagonist, so that learning is favored in the light of the underlying theoretical-conceptual contribution. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fgv.br/gvcasos/article/view/85484 10.12660/gvcasosv13n1c7 |
url |
https://periodicos.fgv.br/gvcasos/article/view/85484 |
identifier_str_mv |
10.12660/gvcasosv13n1c7 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fgv.br/gvcasos/article/view/85484/83378 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Revista Brasileira de Casos de Ensino em Administração https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Revista Brasileira de Casos de Ensino em Administração https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
FGV EAESP |
publisher.none.fl_str_mv |
FGV EAESP |
dc.source.none.fl_str_mv |
GVcasos; Vol. 13, No 1: janeiro-junho 2023; c7 Revista Brasileira de Casos de Ensino em Administração; Vol. 13, No 1: janeiro-junho 2023; c7 2179-135X reponame:GVcasos instname:Fundação Getulio Vargas (FGV) instacron:FGV |
instname_str |
Fundação Getulio Vargas (FGV) |
instacron_str |
FGV |
institution |
FGV |
reponame_str |
GVcasos |
collection |
GVcasos |
repository.name.fl_str_mv |
GVcasos - Fundação Getulio Vargas (FGV) |
repository.mail.fl_str_mv |
||GVcasos.redacao@fgv.br |
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