Who are the Brazilian companies and what do they do? Analyses of mission statements

Detalhes bibliográficos
Autor(a) principal: Sathler, André Rehbein
Data de Publicação: 2020
Outros Autores: Miranda, Roberto Campos da Rocha
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Cadernos EBAPE.BR
Texto Completo: https://periodicos.fgv.br/cadernosebape/article/view/77577
Resumo: The research aims to delineate an identity profile of the 500 biggest Brazilian companies based on their mission statements. It is a qualitative study, using discourse and content analyses, and the theoretical framework is grounded in the field of strategic management. The study identified that the majority of Brazilian companies include their mission statement on their website. The analysis shows that 71,7% of the statements have the components recommended by the literature for a good mission statement – “goals,” “policies/values,” and “competitive arena” – and revels the predominance of an external focus (customers). The results show that the technique of elaborating and using mission statements is widespread in Brazil, but there is room for improvement in terms of contents. The article identifies new possibilities for research, such as a comparative analysis of performance among companies with different identity profiles, regarding their mission statements.
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spelling Who are the Brazilian companies and what do they do? Analyses of mission statements¿Quiénes son y qué hacen las empresas brasileñas? Análisis de las declaraciones de misiónQuem são e o que fazem as empresas brasileiras? Análise das declarações de missãoStrategic management. Mission statements. Focus on customers. Management discourse. Content analysis.Gestión estratégica. Declaraciones de misión. Foco en el cliente. Discurso de gestión Análisis del contenido.Gestão estratégica. Declaração de missão. Foco no cliente. Análise de discurso.The research aims to delineate an identity profile of the 500 biggest Brazilian companies based on their mission statements. It is a qualitative study, using discourse and content analyses, and the theoretical framework is grounded in the field of strategic management. The study identified that the majority of Brazilian companies include their mission statement on their website. The analysis shows that 71,7% of the statements have the components recommended by the literature for a good mission statement – “goals,” “policies/values,” and “competitive arena” – and revels the predominance of an external focus (customers). The results show that the technique of elaborating and using mission statements is widespread in Brazil, but there is room for improvement in terms of contents. The article identifies new possibilities for research, such as a comparative analysis of performance among companies with different identity profiles, regarding their mission statements.El objetivo de la investigación es establecer un perfil de identidad de las compañías brasileñas más grandes, basándose en el análisis de sus declaraciones de misión. La estrategia de investigación es cualitativa, con el uso de técnicas de análisis del discurso. El marco teórico central proviene del campo de gestión estratégica. Los resultados indican que la mayoría de las empresas ostenta una declaración de misión en sus sitios web. Estas empresas reflejan una adecuación en términos de los componentes pronosticados para una buena declaración de misión: el 71.7% presenta los elementos “objetivos”, “políticas/valores” y “ámbitos competitivos”, previstos en la literatura. Predomina el enfoque externo (clientes). Los resultados demuestran que la técnica de elaboración y uso de las declaraciones de misión está bien difundida y aceptada en Brasil, pero hay espacio para perfeccionamientos en términos de su contenido. El artículo identifica lagunas que pueden dar lugar a estudios futuros, como el análisis comparativo del desempeño entre compañías con diferentes perfiles de identidad, explicitados en sus declaraciones de misión.O objetivo deste artigo é traçar um perfil identitário das maiores empresas brasileiras, a partir da análise de suas declarações de missão (DM). A estratégia de pesquisa foi qualitativa, com uso de técnicas de análise de discurso. O referencial teórico central provém do campo de gestão estratégica. Os resultados indicam que a maioria das empresas ostenta uma DM em seus sites na internet. Estas refletem uma adequação em termos dos componentes previstos para uma boa DM – 71,7% apresentam os elementos “metas”, “políticas/valores” e “escopos competitivos”, previstos na literatura. Predomina o foco externo (clientes). Os resultados demonstram que a técnica de elaboração e uso de DM são bem difundidas e aceitas no Brasil, havendo espaço, contudo, para aperfeiçoamentos em termos do conteúdo delas. O artigo identifica lacunas que sugerem futuros estudos, como a análise comparada de desempenho entre empresas com diferentes perfis identitários, explicitados em suas DM.Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas2020-04-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.fgv.br/cadernosebape/article/view/7757710.1590/1679-395177577Cadernos EBAPE.BR; Vol. 18 No. 2 (2020); 284-296Cadernos EBAPE.BR; Vol. 18 Núm. 2 (2020); 284-296Cadernos EBAPE.BR; v. 18 n. 2 (2020); 284-2961679-3951reponame:Cadernos EBAPE.BRinstname:Fundação Getulio Vargas (FGV)instacron:FGVporenghttps://periodicos.fgv.br/cadernosebape/article/view/77577/77620https://periodicos.fgv.br/cadernosebape/article/view/77577/77631Copyright (c) 2020 Cadernos EBAPE.BRinfo:eu-repo/semantics/openAccessSathler, André RehbeinMiranda, Roberto Campos da Rocha2022-07-08T20:09:37Zoai:ojs.periodicos.fgv.br:article/77577Revistahttps://periodicos.fgv.br/cadernosebapehttps://periodicos.fgv.br/cadernosebape/oaicadernosebape@fgv.br||cadernosebape@fgv.br1679-39511679-3951opendoar:2024-05-13T10:00:11.992149Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)true
dc.title.none.fl_str_mv Who are the Brazilian companies and what do they do? Analyses of mission statements
¿Quiénes son y qué hacen las empresas brasileñas? Análisis de las declaraciones de misión
Quem são e o que fazem as empresas brasileiras? Análise das declarações de missão
title Who are the Brazilian companies and what do they do? Analyses of mission statements
spellingShingle Who are the Brazilian companies and what do they do? Analyses of mission statements
Sathler, André Rehbein
Strategic management. Mission statements. Focus on customers. Management discourse. Content analysis.
Gestión estratégica. Declaraciones de misión. Foco en el cliente. Discurso de gestión Análisis del contenido.
Gestão estratégica. Declaração de missão. Foco no cliente. Análise de discurso.
title_short Who are the Brazilian companies and what do they do? Analyses of mission statements
title_full Who are the Brazilian companies and what do they do? Analyses of mission statements
title_fullStr Who are the Brazilian companies and what do they do? Analyses of mission statements
title_full_unstemmed Who are the Brazilian companies and what do they do? Analyses of mission statements
title_sort Who are the Brazilian companies and what do they do? Analyses of mission statements
author Sathler, André Rehbein
author_facet Sathler, André Rehbein
Miranda, Roberto Campos da Rocha
author_role author
author2 Miranda, Roberto Campos da Rocha
author2_role author
dc.contributor.author.fl_str_mv Sathler, André Rehbein
Miranda, Roberto Campos da Rocha
dc.subject.por.fl_str_mv Strategic management. Mission statements. Focus on customers. Management discourse. Content analysis.
Gestión estratégica. Declaraciones de misión. Foco en el cliente. Discurso de gestión Análisis del contenido.
Gestão estratégica. Declaração de missão. Foco no cliente. Análise de discurso.
topic Strategic management. Mission statements. Focus on customers. Management discourse. Content analysis.
Gestión estratégica. Declaraciones de misión. Foco en el cliente. Discurso de gestión Análisis del contenido.
Gestão estratégica. Declaração de missão. Foco no cliente. Análise de discurso.
description The research aims to delineate an identity profile of the 500 biggest Brazilian companies based on their mission statements. It is a qualitative study, using discourse and content analyses, and the theoretical framework is grounded in the field of strategic management. The study identified that the majority of Brazilian companies include their mission statement on their website. The analysis shows that 71,7% of the statements have the components recommended by the literature for a good mission statement – “goals,” “policies/values,” and “competitive arena” – and revels the predominance of an external focus (customers). The results show that the technique of elaborating and using mission statements is widespread in Brazil, but there is room for improvement in terms of contents. The article identifies new possibilities for research, such as a comparative analysis of performance among companies with different identity profiles, regarding their mission statements.
publishDate 2020
dc.date.none.fl_str_mv 2020-04-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/77577
10.1590/1679-395177577
url https://periodicos.fgv.br/cadernosebape/article/view/77577
identifier_str_mv 10.1590/1679-395177577
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.fgv.br/cadernosebape/article/view/77577/77620
https://periodicos.fgv.br/cadernosebape/article/view/77577/77631
dc.rights.driver.fl_str_mv Copyright (c) 2020 Cadernos EBAPE.BR
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Cadernos EBAPE.BR
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
publisher.none.fl_str_mv Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas
dc.source.none.fl_str_mv Cadernos EBAPE.BR; Vol. 18 No. 2 (2020); 284-296
Cadernos EBAPE.BR; Vol. 18 Núm. 2 (2020); 284-296
Cadernos EBAPE.BR; v. 18 n. 2 (2020); 284-296
1679-3951
reponame:Cadernos EBAPE.BR
instname:Fundação Getulio Vargas (FGV)
instacron:FGV
instname_str Fundação Getulio Vargas (FGV)
instacron_str FGV
institution FGV
reponame_str Cadernos EBAPE.BR
collection Cadernos EBAPE.BR
repository.name.fl_str_mv Cadernos EBAPE.BR - Fundação Getulio Vargas (FGV)
repository.mail.fl_str_mv cadernosebape@fgv.br||cadernosebape@fgv.br
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