A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY

• Autor(a) principal: Alves , Stephanne Bento Braga
• Data de Publicação: 2022
• Outros Autores: Flores, Iury Diniz
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Scientia Generalis
• Texto Completo: https://scientiageneralis.com.br/index.php/SG/article/view/456
• topic: Mercadeo de servicios de salud; Odontología; Mercadeo social; Health marketing service; Dentistry; Social marketing; Marketing de serviço de saúde; Odontologia; Marketing social

The word marketing means: A social and managerial process by which individuals or groups acquire what they need and wish by either buying, selling, manufacturing or trading valuables into another ones. Their role in dentistry is to establish, maintain and improve relationships between dentists and patients in order to achieve the goals of both parties. Therefore, on a daily basis, marketing is gaining more notoriety, as it concentrates the competitive and strategic intelligence of a company/office, analyzing the entire market, from strengths and weaknesses, threats and opportunities, brands and, most importantly, to develop strategies to meet the needs and desires of clients/patients. The current job market demands much more from Dental Surgeons than just a good reputation, as it was in the past. One of the strategies that can be used is digital marketing, which has become an important tool to attract customers and be recognized in the profession. The present study aims to report and describe the ways, through a narrative literature review, how the use of marketing can help or harm Dentists in Brazil in the 21st century, based on its way of execution, whether it is correct or not. The research showed that it is of great importance with the presentation of scientific information in the graduation of Dentistry Courses, regarding the subject in question, that the professional must prepare himself with knowledge about dental marketing, be aware of its importance for your area of ??training and how to perform it correctly, based on the Dental Ethics Code and its main obligations.