A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Scientia Generalis |
Texto Completo: | https://scientiageneralis.com.br/index.php/SG/article/view/456 |
Resumo: | The word marketing means: A social and managerial process by which individuals or groups acquire what they need and wish by either buying, selling, manufacturing or trading valuables into another ones. Their role in dentistry is to establish, maintain and improve relationships between dentists and patients in order to achieve the goals of both parties. Therefore, on a daily basis, marketing is gaining more notoriety, as it concentrates the competitive and strategic intelligence of a company/office, analyzing the entire market, from strengths and weaknesses, threats and opportunities, brands and, most importantly, to develop strategies to meet the needs and desires of clients/patients. The current job market demands much more from Dental Surgeons than just a good reputation, as it was in the past. One of the strategies that can be used is digital marketing, which has become an important tool to attract customers and be recognized in the profession. The present study aims to report and describe the ways, through a narrative literature review, how the use of marketing can help or harm Dentists in Brazil in the 21st century, based on its way of execution, whether it is correct or not. The research showed that it is of great importance with the presentation of scientific information in the graduation of Dentistry Courses, regarding the subject in question, that the professional must prepare himself with knowledge about dental marketing, be aware of its importance for your area of ??training and how to perform it correctly, based on the Dental Ethics Code and its main obligations. |
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A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRYUNA BREVE REVISIÓN NARRATIVA SOBRE EL MARKETING EN ODONTOLOGÍA UMA BREVE REVISÃO NARRATIVA SOBRE O MARKETING NA ODONTOLOGIAMercadeo de servicios de saludOdontologíaMercadeo socialHealth marketing serviceDentistrySocial marketingMarketing de serviço de saúdeOdontologiaMarketing socialThe word marketing means: A social and managerial process by which individuals or groups acquire what they need and wish by either buying, selling, manufacturing or trading valuables into another ones. Their role in dentistry is to establish, maintain and improve relationships between dentists and patients in order to achieve the goals of both parties. Therefore, on a daily basis, marketing is gaining more notoriety, as it concentrates the competitive and strategic intelligence of a company/office, analyzing the entire market, from strengths and weaknesses, threats and opportunities, brands and, most importantly, to develop strategies to meet the needs and desires of clients/patients. The current job market demands much more from Dental Surgeons than just a good reputation, as it was in the past. One of the strategies that can be used is digital marketing, which has become an important tool to attract customers and be recognized in the profession. The present study aims to report and describe the ways, through a narrative literature review, how the use of marketing can help or harm Dentists in Brazil in the 21st century, based on its way of execution, whether it is correct or not. The research showed that it is of great importance with the presentation of scientific information in the graduation of Dentistry Courses, regarding the subject in question, that the professional must prepare himself with knowledge about dental marketing, be aware of its importance for your area of ??training and how to perform it correctly, based on the Dental Ethics Code and its main obligations.El término marketing significa: un proceso social y de gestión mediante el cual individuos o grupos obtienen lo que necesitan y desean comprando, vendiendo, creando y comercializando productos valiosos en otros. Su papel en la odontología es establecer, mantener y mejorar las relaciones entre los dentistas y los pacientes para lograr los objetivos de ambas partes. Por ello, en el día a día, el marketing cobra más notoriedad, ya que concentra la inteligencia competitiva y estratégica de una empresa/oficina, analizando todo el mercado, desde fortalezas y debilidades, amenazas y oportunidades, marcas y lo más importante, para desarrollar estrategias para satisfacer las necesidades y deseos de los clientes/pacientes. El mercado laboral actual exige mucho más de los cirujanos dentistas que una buena reputación, como lo fue en el pasado. Una de las estrategias que se pueden utilizar es el marketing digital, el cual se ha convertido en una herramienta importante para captar clientes y ser reconocidos en la profesión. El presente estudio tiene como objetivo informar y describir las formas, a través de una revisión narrativa de la literatura, cómo el uso del marketing puede ayudar o perjudicar a los cirujanos dentistas en Brasil en el siglo XXI, en función de su modo de ejecución, sea correcto o no. La investigación demostró que es de gran importancia con la presentación de información científica en la graduación de las Carreras de Odontología, respecto al tema en cuestión, que el profesional se prepare con conocimientos sobre marketing odontológico, sea consciente de su importancia para su área de actuación. formación y cómo realizarla correctamente, con base en el Código de Ética Odontológica y sus principales obligaciones.O vocábulo marketing significa: um processo social e gerencial pelo qual indivíduos ou grupos obtêm o que precisam e desejam comprando, vendendo, criando e negociando produtos valiosos em outros. Seu papel na odontologia é estabelecer, manter e melhorar as relações entre dentistas e pacientes, a fim de alcançar os objetivos de ambas as partes. Sendo assim, no dia a dia o marketing vem ganhando mais notoriedade, visto que ele concentra a inteligência competitiva e estratégica de uma empresa/consultório, analisando todo o mercado, desde pontos fortes e fracos, ameaças e oportunidades, marcas e, o mais importante, para desenvolver estratégias para atender às necessidades e desejos dos clientes/pacientes. O mercado de trabalho atual exige muito mais dos Cirurgiões-Dentistas que apenas uma boa reputação, como era no passado. Uma das estratégias que podem ser utilizadas é o marketing digital que se tornou uma ferramenta importante para captar clientes e ser reconhecido na profissão. O presente estudo tem como objetivo relatar e descrever as formas, através de uma revisão de literatura narrativa, como o uso do marketing pode auxiliar ou prejudicar Cirurgiões-Dentistas no Brasil do século XXI, baseado em seu modo de execução, sendo ele correto ou não. A pesquisa mostrou-se que é de grande importância com a apresentação de informações científicas na graduação dos Cursos de Odontologia, a respeito do assunto em questão, que o profissional deve se preparar com conhecimentos acerca do marketing odontológico, estar ciente da importância do mesmo para a sua área de formação e de como atuá-lo de maneira correta, baseado no Código de Ética Odontológica e suas principais obrigações.Scientia GeneralisScientia GeneralisScientia Generalis2022-11-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://scientiageneralis.com.br/index.php/SG/article/view/45627363/v3n2a25Scientia Generalis; v. 3 n. 2 (2022); 248-256Scientia Generalis; Vol. 3 No. 2 (2022); 248-256Scientia Generalis; Vol. 3 Núm. 2 (2022); 248-2562675-299927363/v3n2reponame:Scientia Generalisinstname:Publicação independenteinstacron:INDEPporhttps://scientiageneralis.com.br/index.php/SG/article/view/456/359Copyright (c) 2022 Stephanne Bento Braga Alves , Iury Diniz Floreshttps://creativecommons.org/licenses/by-sa/4.0info:eu-repo/semantics/openAccessAlves , Stephanne Bento Braga Flores, Iury Diniz 2023-08-01T03:32:20Zoai:ojs2.scientiageneralis.com.br:article/456Revistahttps://scientiageneralis.com.br/index.php/SGPRIhttps://scientiageneralis.com.br/index.php/SG/oaieditor@scientiageneralis.com.br2675-29992675-2999opendoar:2023-08-01T03:32:20Scientia Generalis - Publicação independentefalse |
dc.title.none.fl_str_mv |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY UNA BREVE REVISIÓN NARRATIVA SOBRE EL MARKETING EN ODONTOLOGÍA UMA BREVE REVISÃO NARRATIVA SOBRE O MARKETING NA ODONTOLOGIA |
title |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY |
spellingShingle |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY Alves , Stephanne Bento Braga Mercadeo de servicios de salud Odontología Mercadeo social Health marketing service Dentistry Social marketing Marketing de serviço de saúde Odontologia Marketing social |
title_short |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY |
title_full |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY |
title_fullStr |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY |
title_full_unstemmed |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY |
title_sort |
A BRIEF NARRATIVE REVIEW ABOUT MARKETING IN DENTISTRY |
author |
Alves , Stephanne Bento Braga |
author_facet |
Alves , Stephanne Bento Braga Flores, Iury Diniz |
author_role |
author |
author2 |
Flores, Iury Diniz |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Alves , Stephanne Bento Braga Flores, Iury Diniz |
dc.subject.por.fl_str_mv |
Mercadeo de servicios de salud Odontología Mercadeo social Health marketing service Dentistry Social marketing Marketing de serviço de saúde Odontologia Marketing social |
topic |
Mercadeo de servicios de salud Odontología Mercadeo social Health marketing service Dentistry Social marketing Marketing de serviço de saúde Odontologia Marketing social |
description |
The word marketing means: A social and managerial process by which individuals or groups acquire what they need and wish by either buying, selling, manufacturing or trading valuables into another ones. Their role in dentistry is to establish, maintain and improve relationships between dentists and patients in order to achieve the goals of both parties. Therefore, on a daily basis, marketing is gaining more notoriety, as it concentrates the competitive and strategic intelligence of a company/office, analyzing the entire market, from strengths and weaknesses, threats and opportunities, brands and, most importantly, to develop strategies to meet the needs and desires of clients/patients. The current job market demands much more from Dental Surgeons than just a good reputation, as it was in the past. One of the strategies that can be used is digital marketing, which has become an important tool to attract customers and be recognized in the profession. The present study aims to report and describe the ways, through a narrative literature review, how the use of marketing can help or harm Dentists in Brazil in the 21st century, based on its way of execution, whether it is correct or not. The research showed that it is of great importance with the presentation of scientific information in the graduation of Dentistry Courses, regarding the subject in question, that the professional must prepare himself with knowledge about dental marketing, be aware of its importance for your area of ??training and how to perform it correctly, based on the Dental Ethics Code and its main obligations. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-11-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://scientiageneralis.com.br/index.php/SG/article/view/456 27363/v3n2a25 |
url |
https://scientiageneralis.com.br/index.php/SG/article/view/456 |
identifier_str_mv |
27363/v3n2a25 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://scientiageneralis.com.br/index.php/SG/article/view/456/359 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Stephanne Bento Braga Alves , Iury Diniz Flores https://creativecommons.org/licenses/by-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Stephanne Bento Braga Alves , Iury Diniz Flores https://creativecommons.org/licenses/by-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Scientia Generalis Scientia Generalis Scientia Generalis |
publisher.none.fl_str_mv |
Scientia Generalis Scientia Generalis Scientia Generalis |
dc.source.none.fl_str_mv |
Scientia Generalis; v. 3 n. 2 (2022); 248-256 Scientia Generalis; Vol. 3 No. 2 (2022); 248-256 Scientia Generalis; Vol. 3 Núm. 2 (2022); 248-256 2675-2999 27363/v3n2 reponame:Scientia Generalis instname:Publicação independente instacron:INDEP |
instname_str |
Publicação independente |
instacron_str |
INDEP |
institution |
INDEP |
reponame_str |
Scientia Generalis |
collection |
Scientia Generalis |
repository.name.fl_str_mv |
Scientia Generalis - Publicação independente |
repository.mail.fl_str_mv |
editor@scientiageneralis.com.br |
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1797042486018834432 |