Desafios da comunicação no processo de crise organizacional:o caso Playcenter

Detalhes bibliográficos
Autor(a) principal: Maradei, Anelisa
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações da METODISTA
Texto Completo: http://tede.metodista.br/jspui/handle/tede/1744
Resumo: The work is the result of research carried out on the management of Communication in processes of organizational crisis. It seeks to understand how the information flow is currently carried out at these moments, whether through traditional media or online social networks, and, in this way, bring contributions to the performance of organizations from an ethical perspective. In methodological terms, the research is based on the case study of the management of the Playcenter Crisis Communication, which took place in April 2011. Bibliographic review, journalistic analysis, Twitter posts, and semi-structured interviews are used. The results reveal that the image is not a matter of emission, but of reception, a result of diverse perceptions and that these phenomena, today, have been potentialized by the rapid propagation of the facts facilitated by the intenet. However, there is still a strong role of traditional media in these episodes, strong convergence between traditional media and new media, as well as convergence among citizens in the propagation of the facts. (AU)
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spelling Bueno, Wilson da CostaSantos , Daniel Galindo dosCosta, Maria Cristino CastilhoMaradei, Anelisa2018-04-20T20:01:06Z2013-04-03Maradei, Anelisa. Desafios da comunicação no processo de crise organizacional:o caso Playcenter. 2013. 200 folhas]. Dissertação( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.2013 .http://tede.metodista.br/jspui/handle/tede/1744The work is the result of research carried out on the management of Communication in processes of organizational crisis. It seeks to understand how the information flow is currently carried out at these moments, whether through traditional media or online social networks, and, in this way, bring contributions to the performance of organizations from an ethical perspective. In methodological terms, the research is based on the case study of the management of the Playcenter Crisis Communication, which took place in April 2011. Bibliographic review, journalistic analysis, Twitter posts, and semi-structured interviews are used. The results reveal that the image is not a matter of emission, but of reception, a result of diverse perceptions and that these phenomena, today, have been potentialized by the rapid propagation of the facts facilitated by the intenet. However, there is still a strong role of traditional media in these episodes, strong convergence between traditional media and new media, as well as convergence among citizens in the propagation of the facts. (AU)O trabalho é resultado de pesquisa realizada sobre a gestão da Comunicação em processos de crise organizacional. Busca-se compreender como se processa, na atualidade, o fluxo informacional nesses momentos, seja pela mídia tradicional, seja pelas redes sociais online, e, dessa forma, trazer contribuições para atuação das organizações sob uma perspectiva ética. Em termos metodológicos, a pesquisa apoia-se no estudo de caso da gestão da Comunicação da crise do Playcenter, ocorrida em abril de 2011. Utiliza-se de revisão bibliográfica, análises de matérias jornalísticas, posts do Twitter, além de entrevistas semiestruturadas. Os resultados revelam que a imagem não é uma questão de emissão, mas de recepção, resultado de percepções diversas e que esses fenômenos, na atualidade, têm sido potencializados pela rápida propagação dos fatos facilitada pela intenet. Entretanto, ainda há um forte papel das mídias tradicionais nesses episódios, forte convergência entre as mídias tradicionais e as novas mídias, bem como convergência entre os cidadãos na propagação dos fatos. (AUSubmitted by Noeme Timbo (noeme.timbo@metodista.br) on 2018-04-20T20:01:06Z No. of bitstreams: 1 Anelisa Maradei3.pdf: 5617062 bytes, checksum: 11a55fe61cd4ac59f511f4a2ac23f9e0 (MD5)Made available in DSpace on 2018-04-20T20:01:06Z (GMT). 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dc.title.por.fl_str_mv Desafios da comunicação no processo de crise organizacional:o caso Playcenter
dc.title.alternative.eng.fl_str_mv Communication Challenges in the Organizational Crisis Process: The Playcenter Case
title Desafios da comunicação no processo de crise organizacional:o caso Playcenter
spellingShingle Desafios da comunicação no processo de crise organizacional:o caso Playcenter
Maradei, Anelisa
Redes sociais online; crises organizacionais; imagem; comunicacao organizacional;Playcenter
online social network; organizational crisis; image;organizational communication;Playcenter
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
title_short Desafios da comunicação no processo de crise organizacional:o caso Playcenter
title_full Desafios da comunicação no processo de crise organizacional:o caso Playcenter
title_fullStr Desafios da comunicação no processo de crise organizacional:o caso Playcenter
title_full_unstemmed Desafios da comunicação no processo de crise organizacional:o caso Playcenter
title_sort Desafios da comunicação no processo de crise organizacional:o caso Playcenter
author Maradei, Anelisa
author_facet Maradei, Anelisa
author_role author
dc.contributor.advisor1.fl_str_mv Bueno, Wilson da Costa
dc.contributor.referee1.fl_str_mv Santos , Daniel Galindo dos
dc.contributor.referee2.fl_str_mv Costa, Maria Cristino Castilho
dc.contributor.author.fl_str_mv Maradei, Anelisa
contributor_str_mv Bueno, Wilson da Costa
Santos , Daniel Galindo dos
Costa, Maria Cristino Castilho
dc.subject.por.fl_str_mv Redes sociais online; crises organizacionais; imagem; comunicacao organizacional;Playcenter
topic Redes sociais online; crises organizacionais; imagem; comunicacao organizacional;Playcenter
online social network; organizational crisis; image;organizational communication;Playcenter
CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
dc.subject.eng.fl_str_mv online social network; organizational crisis; image;organizational communication;Playcenter
dc.subject.cnpq.fl_str_mv CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
description The work is the result of research carried out on the management of Communication in processes of organizational crisis. It seeks to understand how the information flow is currently carried out at these moments, whether through traditional media or online social networks, and, in this way, bring contributions to the performance of organizations from an ethical perspective. In methodological terms, the research is based on the case study of the management of the Playcenter Crisis Communication, which took place in April 2011. Bibliographic review, journalistic analysis, Twitter posts, and semi-structured interviews are used. The results reveal that the image is not a matter of emission, but of reception, a result of diverse perceptions and that these phenomena, today, have been potentialized by the rapid propagation of the facts facilitated by the intenet. However, there is still a strong role of traditional media in these episodes, strong convergence between traditional media and new media, as well as convergence among citizens in the propagation of the facts. (AU)
publishDate 2013
dc.date.issued.fl_str_mv 2013-04-03
dc.date.accessioned.fl_str_mv 2018-04-20T20:01:06Z
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dc.identifier.citation.fl_str_mv Maradei, Anelisa. Desafios da comunicação no processo de crise organizacional:o caso Playcenter. 2013. 200 folhas]. Dissertação( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.2013 .
dc.identifier.uri.fl_str_mv http://tede.metodista.br/jspui/handle/tede/1744
identifier_str_mv Maradei, Anelisa. Desafios da comunicação no processo de crise organizacional:o caso Playcenter. 2013. 200 folhas]. Dissertação( Comunicacao Social) - Universidade Metodista de Sao Paulo, Sao Bernardo do Campo.2013 .
url http://tede.metodista.br/jspui/handle/tede/1744
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dc.publisher.none.fl_str_mv Universidade Metodista de Sao Paulo
dc.publisher.program.fl_str_mv Comunicacao Social
dc.publisher.initials.fl_str_mv IMS
dc.publisher.country.fl_str_mv Brasil
dc.publisher.department.fl_str_mv Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
publisher.none.fl_str_mv Universidade Metodista de Sao Paulo
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