As publicidades enganosa e abusiva e a prevenção protetiva ao consumidor

• Autor(a) principal: Assiz, Izabel Cristina Brait de
• Data de Publicação: 2014
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da PUC_SP
• Texto Completo: https://repositorio.pucsp.br/jspui/handle/handle/34401
• topic: CNPQ::CIENCIAS SOCIAIS APLICADAS::DIREITO::DIREITO PRIVADO::DIREITO CIVIL; Consumidor; Contratos; Publicidade enganosa; Publicidade abusiva; Informação; Educação para o consumo; Consumer; Contracts; Misleading advertising; Abusive advertising. Information. Education regarding consumption.

This paper aims at studying and developing the theme of Consumer Rights focusing on the misleading and abusive publicity, as well as highlighting the damages that could come from this practice when hiring products and services and also the policies and actions that can be taken to curb it. The methodology used the research and the study of law and articles of specialized publications – related to law and education and publicity and advertising - doctrine and jurisprudence. The study demonstrated that for a better hiring of services consumers need to be provided with plenty of information. Therefore education is the main instrument of defense, because the more knowledgeable you are the more prepared you will be for hiring products and services. Education is the only way to effectively implement the National Policy for Consumer Relations, covered by the Consumer Defense Code.