The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires

Detalhes bibliográficos
Autor(a) principal: Perez, Clotilde
Data de Publicação: 2022
Outros Autores: Sato, Silvio, Pompeu, Bruno, Orlandini, Rafael
Tipo de documento: Artigo
Idioma: por
Título da fonte: Galáxia (São Paulo)
Texto Completo: https://revistas.pucsp.br/index.php/galaxia/article/view/55576
Resumo: The context of the Covid-19 pandemic had impacts in different areas, including the media scene, advertising and consumption. At this triple junction are the so-called lives – understood and delimited here as live transmissions of musical content via digital platforms. This article aims to shed light on this new phenomenon, seeking to understand it in its complexity, not only from a conceptual point of view, but also in terms of categorizations applied in conjunction with brands. From an interdisciplinary bibliographic review and anthroposemiotic analysis of 36 musical lives produced and transmitted in Brazil, we found emotional (escapist and empathic), energetic (philanthropic and interactive) and logical (identity and community) lives, projecting different media and advertising environments for the brands.
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spelling The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitairesLos significados de la vida en el contexto de la pandemia: del escapismo y la filantropía a las lógicas de identidad: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitairesOs sentidos das lives no contexto da pandemia: do escapismo e da filantropia às lógicas identitárias: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaireslivepandemicadvertisingconsumptionbrandslivepandemiapublicidadeconsumomarcasen vivopandemiapublicidadconsumomarcasThe context of the Covid-19 pandemic had impacts in different areas, including the media scene, advertising and consumption. At this triple junction are the so-called lives – understood and delimited here as live transmissions of musical content via digital platforms. This article aims to shed light on this new phenomenon, seeking to understand it in its complexity, not only from a conceptual point of view, but also in terms of categorizations applied in conjunction with brands. From an interdisciplinary bibliographic review and anthroposemiotic analysis of 36 musical lives produced and transmitted in Brazil, we found emotional (escapist and empathic), energetic (philanthropic and interactive) and logical (identity and community) lives, projecting different media and advertising environments for the brands.El contexto de la pandemia Covid-19 tuvo impactos en diferentes áreas, incluida la escena mediática, la publicidad y el consumo. En esta triple unión se encuentran las llamadas lives, entendidas y delimitadas aquí como transmisiones en vivo de contenido musical a través de plataformas digitales. Este artículo pretende arrojar luz sobre este nuevo fenómeno, buscando comprenderlo en su complejidad, no solo desde un punto de vista conceptual, sino también en términos de categorizaciones aplicadas en conjunto con las marcas. A partir de una revisión bibliográfica interdisciplinaria y un análisis antroposemiótico de 36 lives musicales producidas y transmitidas en Brasil, encontramos lives emocionales (escapistas y empáticas), enérgicas (filantrópicas e interactivas) y lógicas (identidad y comunidad), proyectando diferentes entornos publicitarios y mediaticos para las marcas.Le contexte de la pandémie de Covid-19 a eu des impacts dans différents domaines, dont la scène médiatique, la publicité et la consommation. À ce triple carrefour se trouvent les soi-disant lives – comprises et délimitées ici comme des transmissions en direct de contenu musical via des plateformes numériques. Cet article vise à faire la lumière sur ce nouveau phénomène, en cherchant à le comprendre dans sa complexité, non seulement d'un point de vue conceptuel, mais aussi en termes de catégorisations appliquées en lien avec les marques. À partir d'une revue bibliographique interdisciplinaire et d'une analyse anthroposémiotique de 36 lives musicales produites et transmises au Brésil, nous avons trouvé des lives émotionnelles (évasion et empathie), énergétiques (philanthropiques et interactives) et logiques (identité et communauté), projetant différents environnements médiatiques et publicitaires pour le marques. O contexto da pandemia da Covid-19 provocou impactos em diferen- tes áreas, inclusive no cenário midiático, na publicidade e no consumo. Nesse triplo entroncamento estão as chamadas lives – entendidas e delimitadas aqui como transmissões ao vivo de conteúdos musicais por plataformas digitais. Este artigo tem por objetivo jogar luz sobre este novo fenômeno, procurando compreendê-lo na sua complexidade, não apenas do ponto de vista conceitual, mas também em categorizações aplicadas em articulação com as marcas. A partir de revisão bibliográfica interdisciplinar e análise antropossemiótica de 36 lives musicais produzidas e transmitidas no Brasil, encontramos as lives emocionais (escapistas e empáticas), energéticas (filantrópicas e interativas) e lógicas (identitárias e comunitárias), projetando diferentes ambiências midiá- tica e publicitária para as marcas.PEPG COS-PUC-SP2022-05-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.pucsp.br/index.php/galaxia/article/view/55576Galaxia; No. 47 (2022): GaláxiaGALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 47 (2022): Galáxia1982-2553reponame:Galáxia (São Paulo)instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)instacron:PUC_SPporhttps://revistas.pucsp.br/index.php/galaxia/article/view/55576/39545Copyright (c) 2022 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semióticahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPerez, ClotildeSato, SilvioPompeu, BrunoOrlandini, Rafael2022-06-21T13:55:56Zoai:ojs.pkp.sfu.ca:article/55576Revistahttps://www.pucsp.br/pos-graduacao/mestrado-e-doutorado/comunicacao-e-semioticaPRIhttps://old.scielo.br/oai/scielo-oai.phpcos@pucsp.br||aidarprado@gmail.com1982-25531519-311Xopendoar:2022-06-21T13:55:56Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)false
dc.title.none.fl_str_mv The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
Los significados de la vida en el contexto de la pandemia: del escapismo y la filantropía a las lógicas de identidad: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
Os sentidos das lives no contexto da pandemia: do escapismo e da filantropia às lógicas identitárias: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
title The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
spellingShingle The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
Perez, Clotilde
live
pandemic
advertising
consumption
brands
live
pandemia
publicidade
consumo
marcas
en vivo
pandemia
publicidad
consumo
marcas
title_short The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
title_full The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
title_fullStr The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
title_full_unstemmed The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
title_sort The meanings of lives in the contexto od the pandemic: from escapismo and philanthropy to identity logics: Les sens des vies dans le contexte de la pandémie : de l'évasion et de la philanthropie aux logiques identitaires
author Perez, Clotilde
author_facet Perez, Clotilde
Sato, Silvio
Pompeu, Bruno
Orlandini, Rafael
author_role author
author2 Sato, Silvio
Pompeu, Bruno
Orlandini, Rafael
author2_role author
author
author
dc.contributor.author.fl_str_mv Perez, Clotilde
Sato, Silvio
Pompeu, Bruno
Orlandini, Rafael
dc.subject.por.fl_str_mv live
pandemic
advertising
consumption
brands
live
pandemia
publicidade
consumo
marcas
en vivo
pandemia
publicidad
consumo
marcas
topic live
pandemic
advertising
consumption
brands
live
pandemia
publicidade
consumo
marcas
en vivo
pandemia
publicidad
consumo
marcas
description The context of the Covid-19 pandemic had impacts in different areas, including the media scene, advertising and consumption. At this triple junction are the so-called lives – understood and delimited here as live transmissions of musical content via digital platforms. This article aims to shed light on this new phenomenon, seeking to understand it in its complexity, not only from a conceptual point of view, but also in terms of categorizations applied in conjunction with brands. From an interdisciplinary bibliographic review and anthroposemiotic analysis of 36 musical lives produced and transmitted in Brazil, we found emotional (escapist and empathic), energetic (philanthropic and interactive) and logical (identity and community) lives, projecting different media and advertising environments for the brands.
publishDate 2022
dc.date.none.fl_str_mv 2022-05-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/55576
url https://revistas.pucsp.br/index.php/galaxia/article/view/55576
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.pucsp.br/index.php/galaxia/article/view/55576/39545
dc.rights.driver.fl_str_mv Copyright (c) 2022 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Galáxia. Revista do Programa de Pós-Graduação em Comunicação e Semiótica
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv PEPG COS-PUC-SP
publisher.none.fl_str_mv PEPG COS-PUC-SP
dc.source.none.fl_str_mv Galaxia; No. 47 (2022): Galáxia
GALÁxIA. Revista Interdisciplinar de Comunicação e Cultura; n. 47 (2022): Galáxia
1982-2553
reponame:Galáxia (São Paulo)
instname:Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron:PUC_SP
instname_str Pontifícia Universidade Católica de São Paulo (PUC-SP)
instacron_str PUC_SP
institution PUC_SP
reponame_str Galáxia (São Paulo)
collection Galáxia (São Paulo)
repository.name.fl_str_mv Galáxia (São Paulo) - Pontifícia Universidade Católica de São Paulo (PUC-SP)
repository.mail.fl_str_mv cos@pucsp.br||aidarprado@gmail.com
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