Internationalization field lab of ps: an in-depth analysis of Germany
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/156834 |
Resumo: | Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria real estate investors use to choose international markets. An in-depth analysis of Germany revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, the tax system, local competition, and bureaucracy reduce the country’s attractiveness. |
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Internationalization field lab of ps: an in-depth analysis of GermanyInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoInternationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria real estate investors use to choose international markets. An in-depth analysis of Germany revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, the tax system, local competition, and bureaucracy reduce the country’s attractiveness.Gomes, EmanuelDelgado, João PedroRUNKantenwein, Vivienne Marielle2023-08-25T09:25:17Z2022-01-182022-01-182022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/156834TID:203021690enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:39:07Zoai:run.unl.pt:10362/156834Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:56:27.782188Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Internationalization field lab of ps: an in-depth analysis of Germany |
title |
Internationalization field lab of ps: an in-depth analysis of Germany |
spellingShingle |
Internationalization field lab of ps: an in-depth analysis of Germany Kantenwein, Vivienne Marielle Internationalization Market selection Entry strategy Strategic analysis Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Internationalization field lab of ps: an in-depth analysis of Germany |
title_full |
Internationalization field lab of ps: an in-depth analysis of Germany |
title_fullStr |
Internationalization field lab of ps: an in-depth analysis of Germany |
title_full_unstemmed |
Internationalization field lab of ps: an in-depth analysis of Germany |
title_sort |
Internationalization field lab of ps: an in-depth analysis of Germany |
author |
Kantenwein, Vivienne Marielle |
author_facet |
Kantenwein, Vivienne Marielle |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gomes, Emanuel Delgado, João Pedro RUN |
dc.contributor.author.fl_str_mv |
Kantenwein, Vivienne Marielle |
dc.subject.por.fl_str_mv |
Internationalization Market selection Entry strategy Strategic analysis Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization Market selection Entry strategy Strategic analysis Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Internationalization is a strategic challenge for small companies. This paper aims to provide an analytic procedure for the Portuguese luxury real estate agency of PS by defining the target market for expansion, an appropriate market entry mode, and an applicable marketing plan along a financial forecast. Literature was reviewed to identify the criteria real estate investors use to choose international markets. An in-depth analysis of Germany revealed that while it offers a favorable environment for operating as a real estate broker with a focus on international clients, the tax system, local competition, and bureaucracy reduce the country’s attractiveness. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-18 2022-01-18 2022-01-18T00:00:00Z 2023-08-25T09:25:17Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/156834 TID:203021690 |
url |
http://hdl.handle.net/10362/156834 |
identifier_str_mv |
TID:203021690 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138149815812096 |