The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany

Detalhes bibliográficos
Autor(a) principal: Santos, Pedro Afonso Jesus dos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139344
Resumo: Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite its robustness, Germany was not considered the most viable market mainly due to its intense rivalry.
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spelling The internationalization case of Yunit consulting, Lda.: in-depth country analysis - GermanyInternationalizationMarket selectionEntry strategyStrategic analysisDomínio/Área Científica::Ciências Sociais::Economia e GestãoYunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite its robustness, Germany was not considered the most viable market mainly due to its intense rivalry.Gomes, Emanuel Rogério SabinoDelgado, João Pedro Pires dos Reis MuralhaRUNSantos, Pedro Afonso Jesus dos2022-01-192021-12-172024-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139344TID:202998550enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:42Zoai:run.unl.pt:10362/139344Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.212235Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
title The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
spellingShingle The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
Santos, Pedro Afonso Jesus dos
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
title_full The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
title_fullStr The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
title_full_unstemmed The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
title_sort The internationalization case of Yunit consulting, Lda.: in-depth country analysis - Germany
author Santos, Pedro Afonso Jesus dos
author_facet Santos, Pedro Afonso Jesus dos
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel Rogério Sabino
Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Santos, Pedro Afonso Jesus dos
dc.subject.por.fl_str_mv Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Yunit Consulting is a Portuguese management consulting company wishing to expand its business. This report, being part of an extensive internationalization plan, aims at evaluating the attractiveness of Germany, one of the identified potential target markets. As such, the country is thoroughly assessed through a PESTEL analysis, a forecast of the industry and company’s sales potential, and the evaluation of the market entry conditions. In addition, a comprehensive list of contacts and ananalys is of the competitive landscape were also included. Despite its robustness, Germany was not considered the most viable market mainly due to its intense rivalry.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-19
2022-01-19T00:00:00Z
2024-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139344
TID:202998550
url http://hdl.handle.net/10362/139344
identifier_str_mv TID:202998550
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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