The consumer decision journey: A literature review of the foundational models and theories and a future perspective
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Data de Publicação: | 2021 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.5/25098 |
Resumo: | The consumer decision journey model has become increasingly important to understand consumer decisionmaking processes. Although the term originally emerged with Court et al. in 2009, the various current perspectives of the consumer journey suggest the existence of distinct literature and theoretical roots that have yet to be fully explored in detail. The objective of the paper is to semi-systematically review the main theories and models that constitute the foundation on which the consumer journey has evolved. Furthermore, given the lack of academic studies reflecting on the influence of more recent technologies based on artificial intelligence on the consumer journey, this study aims to fill this gap in an attempt to mold further theory development around the consumer journey concept. 74 relevant papers were retrieved mainly from a detailed search on SCOPUS, as well as a backward and forward citation analysis. A thematic analysis resulted in the identification of three literature streams that contribute to the consumer journey literature. This represents a furthering of the theoretical knowledge regarding the consumer journey and its foundations. By also discussing a future perspective, a holistic and comprehensive basis is provided to structure and assist how marketing managers can perceive the consumer decision journey. |
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The consumer decision journey: A literature review of the foundational models and theories and a future perspectiveConsumer Decision JourneyClassical Consumer Behavior ModelsDecision AnalysisHierarchy of EffectsSemi-Systematic Literature ReviewThe consumer decision journey model has become increasingly important to understand consumer decisionmaking processes. Although the term originally emerged with Court et al. in 2009, the various current perspectives of the consumer journey suggest the existence of distinct literature and theoretical roots that have yet to be fully explored in detail. The objective of the paper is to semi-systematically review the main theories and models that constitute the foundation on which the consumer journey has evolved. Furthermore, given the lack of academic studies reflecting on the influence of more recent technologies based on artificial intelligence on the consumer journey, this study aims to fill this gap in an attempt to mold further theory development around the consumer journey concept. 74 relevant papers were retrieved mainly from a detailed search on SCOPUS, as well as a backward and forward citation analysis. A thematic analysis resulted in the identification of three literature streams that contribute to the consumer journey literature. This represents a furthering of the theoretical knowledge regarding the consumer journey and its foundations. By also discussing a future perspective, a holistic and comprehensive basis is provided to structure and assist how marketing managers can perceive the consumer decision journey.This work was supported by FCT, I.P.This work was supported by FCT, I.P.ElsevierRepositório da Universidade de LisboaSantos, Susana Fernandes dosGonçalves, Helena Martins2022-08-03T08:55:24Z20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/25098engSantos, Susana Fernandes dos e Helena Martins Gonçalves .(2021). “The consumer decision journey: A literature review of the foundational models and theories and a future perspective”. Technological Forecasting and Social Change, Vol. 173: pp. 121117.0040-1625info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-04-02T01:33:19Zoai:www.repository.utl.pt:10400.5/25098Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:09:02.323279Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective |
title |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective |
spellingShingle |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective Santos, Susana Fernandes dos Consumer Decision Journey Classical Consumer Behavior Models Decision Analysis Hierarchy of Effects Semi-Systematic Literature Review |
title_short |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective |
title_full |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective |
title_fullStr |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective |
title_full_unstemmed |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective |
title_sort |
The consumer decision journey: A literature review of the foundational models and theories and a future perspective |
author |
Santos, Susana Fernandes dos |
author_facet |
Santos, Susana Fernandes dos Gonçalves, Helena Martins |
author_role |
author |
author2 |
Gonçalves, Helena Martins |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Santos, Susana Fernandes dos Gonçalves, Helena Martins |
dc.subject.por.fl_str_mv |
Consumer Decision Journey Classical Consumer Behavior Models Decision Analysis Hierarchy of Effects Semi-Systematic Literature Review |
topic |
Consumer Decision Journey Classical Consumer Behavior Models Decision Analysis Hierarchy of Effects Semi-Systematic Literature Review |
description |
The consumer decision journey model has become increasingly important to understand consumer decisionmaking processes. Although the term originally emerged with Court et al. in 2009, the various current perspectives of the consumer journey suggest the existence of distinct literature and theoretical roots that have yet to be fully explored in detail. The objective of the paper is to semi-systematically review the main theories and models that constitute the foundation on which the consumer journey has evolved. Furthermore, given the lack of academic studies reflecting on the influence of more recent technologies based on artificial intelligence on the consumer journey, this study aims to fill this gap in an attempt to mold further theory development around the consumer journey concept. 74 relevant papers were retrieved mainly from a detailed search on SCOPUS, as well as a backward and forward citation analysis. A thematic analysis resulted in the identification of three literature streams that contribute to the consumer journey literature. This represents a furthering of the theoretical knowledge regarding the consumer journey and its foundations. By also discussing a future perspective, a holistic and comprehensive basis is provided to structure and assist how marketing managers can perceive the consumer decision journey. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021 2021-01-01T00:00:00Z 2022-08-03T08:55:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.5/25098 |
url |
http://hdl.handle.net/10400.5/25098 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Santos, Susana Fernandes dos e Helena Martins Gonçalves .(2021). “The consumer decision journey: A literature review of the foundational models and theories and a future perspective”. Technological Forecasting and Social Change, Vol. 173: pp. 121117. 0040-1625 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Elsevier |
publisher.none.fl_str_mv |
Elsevier |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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