Business plan of a sensorial museum

• Autor(a) principal: Sousa, Rita Reis
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/19175
• topic: Business Plan; Business Valuation; Plano de negócios; Tecnologia; Turismo; Video-mapping

This thesis consists on the creation of a sensorial museum - IMMERSIVUS -, located in the city of Lisbon through the rehabilitation of an existing industrial pavilion at Beato Creative Hub. The museum’s goal is to provide an innovative video-mapping service featuring immersive exhibits using technologic components. Over the last years, the tourism sector has been growing in importance in the Portuguese economy, with a significant increase in tourist arrivals in Portugal. The dynamics of Tourism in Portugal has allowed more revenue and job creation. Tourist demand (consumption by foreigners and residents) rose to €26,700 million in 2017, which represents a 14.50% growth over the previous year (INE). These forecasts are favourable to the implementation of this business plan. To understand the attractiveness of the market, the business plan begins by presenting an analysis of the mediate environment and the market, focusing on the cultural entertainment industry and the current competition in Lisbon. Subsequently an internal analysis is presented to define the museum’s target audience as well as the strategy to follow. To finish, the resources and investments necessary for the implementation and operation of the museum are identified and quantified, followed by an economic and financial analysis that evaluates the viability of the project. Based on the study carried out in this business plan and the financial-economic analysis of the project for the period of 10 years, it is concluded that there is feasibility for the progress of the presented project.