FROM THE GLASS TO THE PLATE: REFRAMING THE STORYTELLING ABOUT MADEIRA WINE’S LEAP INTO GASTRONOMY

• Autor(a) principal: Silva, António José Marques
• Data de Publicação: 2023
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.29073/heranca.v6i2.668
• topic: História de Alimentos e Bebidas; Vinho Madeira; Gastronomia; Narrativa; Vinificação; Food and Beverage History; Madeira Wine; Gastronomy; Storytelling; Winemaking

For a long time, the island of Madeira has been known worldwide for its wine, not only as a beverage but also as an ingredient in the famous sauce Madère. This article tells the story of how this drink made its way into gastronomy during the second half of the 18th century, on both sides of the British Atlantic. Recipe books and other types of documents from this period are explored to gather data related to this matter. An ethnographic research conducted at the Madeira Wine company complements the historical approach to understand the results of this study regarding the discourse surrounding the past in relation to this oenological heritage and the self-perception of the producers as guardians of a truly living tradition. This case study shows that updating narratives based on new historical evidence could not only change the perspective of consumers and tourists, as demonstrated by previous research, but also enhance innovative strategies in this line of business.