Beyond Bardcore: biography of a meme in ten translations

Detalhes bibliográficos
Autor(a) principal: Adrada de la Torre, Javier
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://ojs.letras.up.pt/index.php/tm/article/view/13656
Resumo: This paper offers an unconventional analysis of a multimodal translation: a meme’s metamorphosis from September to November 2023 in ten different phases. Such phases are nothing other than translations, for they transform already existing meanings and forms into new artistic products. Also, this meme format draws on a music genre known as bardcore, whose will to render the world medievally and ironically is one of the key features of the phenomenon we address. In such a process, the meme ―either on Instagram or TikTok― explores various cultures, historical times, animal species, and other dimensions of our semiotic universe, to the point of turning the format into a meme of itself. KEYWORDS: Bardcore; Meme; Middle Ages; Multimodality
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spelling Beyond Bardcore: biography of a meme in ten translationsBardcoreMemeMiddle AgesMultimodalityThis paper offers an unconventional analysis of a multimodal translation: a meme’s metamorphosis from September to November 2023 in ten different phases. Such phases are nothing other than translations, for they transform already existing meanings and forms into new artistic products. Also, this meme format draws on a music genre known as bardcore, whose will to render the world medievally and ironically is one of the key features of the phenomenon we address. In such a process, the meme ―either on Instagram or TikTok― explores various cultures, historical times, animal species, and other dimensions of our semiotic universe, to the point of turning the format into a meme of itself. KEYWORDS: Bardcore; Meme; Middle Ages; MultimodalityTranslation MattersTranslation Matters2023-12-29info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ojs.letras.up.pt/index.php/tm/article/view/13656Translation Matters; Vol. 5 No. 2 (2023): Special Issue: Translation In and From the Middle AgesTranslation Matters; Vol. 5 N.º 2 (2023): Special Issue: Translation In and From the Middle Ages2184-4585reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://ojs.letras.up.pt/index.php/tm/article/view/13656https://ojs.letras.up.pt/index.php/tm/article/view/13656/12337Copyright (c) 2023 Translation Mattersinfo:eu-repo/semantics/openAccessAdrada de la Torre, Javier2023-12-30T08:15:50Zoai:ojs.letras.up.pt/ojs:article/13656Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:51.229242Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Beyond Bardcore: biography of a meme in ten translations
title Beyond Bardcore: biography of a meme in ten translations
spellingShingle Beyond Bardcore: biography of a meme in ten translations
Adrada de la Torre, Javier
Bardcore
Meme
Middle Ages
Multimodality
title_short Beyond Bardcore: biography of a meme in ten translations
title_full Beyond Bardcore: biography of a meme in ten translations
title_fullStr Beyond Bardcore: biography of a meme in ten translations
title_full_unstemmed Beyond Bardcore: biography of a meme in ten translations
title_sort Beyond Bardcore: biography of a meme in ten translations
author Adrada de la Torre, Javier
author_facet Adrada de la Torre, Javier
author_role author
dc.contributor.author.fl_str_mv Adrada de la Torre, Javier
dc.subject.por.fl_str_mv Bardcore
Meme
Middle Ages
Multimodality
topic Bardcore
Meme
Middle Ages
Multimodality
description This paper offers an unconventional analysis of a multimodal translation: a meme’s metamorphosis from September to November 2023 in ten different phases. Such phases are nothing other than translations, for they transform already existing meanings and forms into new artistic products. Also, this meme format draws on a music genre known as bardcore, whose will to render the world medievally and ironically is one of the key features of the phenomenon we address. In such a process, the meme ―either on Instagram or TikTok― explores various cultures, historical times, animal species, and other dimensions of our semiotic universe, to the point of turning the format into a meme of itself. KEYWORDS: Bardcore; Meme; Middle Ages; Multimodality
publishDate 2023
dc.date.none.fl_str_mv 2023-12-29
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.letras.up.pt/index.php/tm/article/view/13656
url https://ojs.letras.up.pt/index.php/tm/article/view/13656
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://ojs.letras.up.pt/index.php/tm/article/view/13656
https://ojs.letras.up.pt/index.php/tm/article/view/13656/12337
dc.rights.driver.fl_str_mv Copyright (c) 2023 Translation Matters
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Translation Matters
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Translation Matters
Translation Matters
publisher.none.fl_str_mv Translation Matters
Translation Matters
dc.source.none.fl_str_mv Translation Matters; Vol. 5 No. 2 (2023): Special Issue: Translation In and From the Middle Ages
Translation Matters; Vol. 5 N.º 2 (2023): Special Issue: Translation In and From the Middle Ages
2184-4585
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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