Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/105514 |
Resumo: | The makeup market in Portugal is considerably smallerthan inother countries. However, its significant growth led Vichy, a dermo-cosmetic brand, toinvest in it. Being the brand sold in pharmacies and drugstores–an underdeveloped makeup channel in Portugal–achallenge arose: “How can Vichy grow its makeup category in pharmacies?”. This issuewas addressed withprimary and secondary research, which concluded,amongst other findings,that consumersonly buy pharmacy makeupfor skin problems. Therefore, several recommendations to grow Vichy’s makeup were made, including a new positioning; packagingadjustments;solutions for pharmacies and a campaign forVichy’smakeup rebranding. |
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Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmaciesVichyMakeupPharmacyBrand managementDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe makeup market in Portugal is considerably smallerthan inother countries. However, its significant growth led Vichy, a dermo-cosmetic brand, toinvest in it. Being the brand sold in pharmacies and drugstores–an underdeveloped makeup channel in Portugal–achallenge arose: “How can Vichy grow its makeup category in pharmacies?”. This issuewas addressed withprimary and secondary research, which concluded,amongst other findings,that consumersonly buy pharmacy makeupfor skin problems. Therefore, several recommendations to grow Vichy’s makeup were made, including a new positioning; packagingadjustments;solutions for pharmacies and a campaign forVichy’smakeup rebranding.Kemna, LenaSilveira, Catherine daRUNSesinando, Maria José Ribeiro2023-01-03T01:31:45Z2020-01-172020-012020-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/105514TID:202493237enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:44Zoai:run.unl.pt:10362/105514Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:30.569561Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies |
title |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies |
spellingShingle |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies Sesinando, Maria José Ribeiro Vichy Makeup Pharmacy Brand management Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies |
title_full |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies |
title_fullStr |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies |
title_full_unstemmed |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies |
title_sort |
Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies |
author |
Sesinando, Maria José Ribeiro |
author_facet |
Sesinando, Maria José Ribeiro |
author_role |
author |
dc.contributor.none.fl_str_mv |
Kemna, Lena Silveira, Catherine da RUN |
dc.contributor.author.fl_str_mv |
Sesinando, Maria José Ribeiro |
dc.subject.por.fl_str_mv |
Vichy Makeup Pharmacy Brand management Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Vichy Makeup Pharmacy Brand management Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The makeup market in Portugal is considerably smallerthan inother countries. However, its significant growth led Vichy, a dermo-cosmetic brand, toinvest in it. Being the brand sold in pharmacies and drugstores–an underdeveloped makeup channel in Portugal–achallenge arose: “How can Vichy grow its makeup category in pharmacies?”. This issuewas addressed withprimary and secondary research, which concluded,amongst other findings,that consumersonly buy pharmacy makeupfor skin problems. Therefore, several recommendations to grow Vichy’s makeup were made, including a new positioning; packagingadjustments;solutions for pharmacies and a campaign forVichy’smakeup rebranding. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-01-17 2020-01 2020-01-17T00:00:00Z 2023-01-03T01:31:45Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/105514 TID:202493237 |
url |
http://hdl.handle.net/10362/105514 |
identifier_str_mv |
TID:202493237 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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