Definition, implementation and management of m.commerce apps and services

Detalhes bibliográficos
Autor(a) principal: Matos, Sofia Carrilho de
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17197
Resumo: This report aims to analyse the Definition, Implementation and Management of Vodafone Portugal’s Apps and Services, so that possible ways of improvement can be suggested. To do so, Vodafone’s strategy regarding the development/ implementation of specific Apps and Services, as well as the strategy of its competitors are going to be analysed. This analysis is going to be complemented with insights from some key-persons of Vodafone’s Consumer Business Unit team in Portugal. Findings suggest that Vodafone is ahead of its competitors when it comes to developing the most innovative Apps and Services, but there is always room for improvements, especially when it comes to communication.
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spelling Definition, implementation and management of m.commerce apps and servicesVodafoneAppsServicesStrategyInnovationCustomerDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis report aims to analyse the Definition, Implementation and Management of Vodafone Portugal’s Apps and Services, so that possible ways of improvement can be suggested. To do so, Vodafone’s strategy regarding the development/ implementation of specific Apps and Services, as well as the strategy of its competitors are going to be analysed. This analysis is going to be complemented with insights from some key-persons of Vodafone’s Consumer Business Unit team in Portugal. Findings suggest that Vodafone is ahead of its competitors when it comes to developing the most innovative Apps and Services, but there is always room for improvements, especially when it comes to communication.Duarte, Miguel MunozCardoso, LuísRUNMatos, Sofia Carrilho de2019-01-30T01:30:16Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17197TID:201473895enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:54:50Zoai:run.unl.pt:10362/17197Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:48.203258Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Definition, implementation and management of m.commerce apps and services
title Definition, implementation and management of m.commerce apps and services
spellingShingle Definition, implementation and management of m.commerce apps and services
Matos, Sofia Carrilho de
Vodafone
Apps
Services
Strategy
Innovation
Customer
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Definition, implementation and management of m.commerce apps and services
title_full Definition, implementation and management of m.commerce apps and services
title_fullStr Definition, implementation and management of m.commerce apps and services
title_full_unstemmed Definition, implementation and management of m.commerce apps and services
title_sort Definition, implementation and management of m.commerce apps and services
author Matos, Sofia Carrilho de
author_facet Matos, Sofia Carrilho de
author_role author
dc.contributor.none.fl_str_mv Duarte, Miguel Munoz
Cardoso, Luís
RUN
dc.contributor.author.fl_str_mv Matos, Sofia Carrilho de
dc.subject.por.fl_str_mv Vodafone
Apps
Services
Strategy
Innovation
Customer
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Vodafone
Apps
Services
Strategy
Innovation
Customer
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This report aims to analyse the Definition, Implementation and Management of Vodafone Portugal’s Apps and Services, so that possible ways of improvement can be suggested. To do so, Vodafone’s strategy regarding the development/ implementation of specific Apps and Services, as well as the strategy of its competitors are going to be analysed. This analysis is going to be complemented with insights from some key-persons of Vodafone’s Consumer Business Unit team in Portugal. Findings suggest that Vodafone is ahead of its competitors when it comes to developing the most innovative Apps and Services, but there is always room for improvements, especially when it comes to communication.
publishDate 2016
dc.date.none.fl_str_mv 2016-01
2016-01-01T00:00:00Z
2019-01-30T01:30:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17197
TID:201473895
url http://hdl.handle.net/10362/17197
identifier_str_mv TID:201473895
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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