Internationalization field lab: pontual software solutions - in-depth analysis of France

Detalhes bibliográficos
Autor(a) principal: Costa, Simão Rocha Silva
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139348
Resumo: This thesis aims to develop a strategic internationalization plan for Pontual Software Solutions, a medium-sized Portuguese enterprise operating in the Software Industry. This paper starts by exploring the International Entry Mode Selection, which elaborates perspectives and theories regarding this field. Posteriorly, it provides an in-depth analysis of France, in order to evaluate if it is the most suitable country for Pontual to internationalize to. Four distinct dimensions will be covered: Contacts, Competition, Sales Potential and Market Entry Conditions. This analysis attempts to determine the most promising market in order to establish an international entry strategy, marketing plan, and financial forecast.
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spelling Internationalization field lab: pontual software solutions - in-depth analysis of FranceInternational businessStrategySmesSoftware industryFranceEntry mode selectionDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis aims to develop a strategic internationalization plan for Pontual Software Solutions, a medium-sized Portuguese enterprise operating in the Software Industry. This paper starts by exploring the International Entry Mode Selection, which elaborates perspectives and theories regarding this field. Posteriorly, it provides an in-depth analysis of France, in order to evaluate if it is the most suitable country for Pontual to internationalize to. Four distinct dimensions will be covered: Contacts, Competition, Sales Potential and Market Entry Conditions. This analysis attempts to determine the most promising market in order to establish an international entry strategy, marketing plan, and financial forecast.Gomes, EmanuelSousa, Gonçalo Cordeiro deRUNCosta, Simão Rocha Silva2022-01-192021-12-172024-12-17T00:00:00Z2022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139348TID:202998118enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:43Zoai:run.unl.pt:10362/139348Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.541423Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Internationalization field lab: pontual software solutions - in-depth analysis of France
title Internationalization field lab: pontual software solutions - in-depth analysis of France
spellingShingle Internationalization field lab: pontual software solutions - in-depth analysis of France
Costa, Simão Rocha Silva
International business
Strategy
Smes
Software industry
France
Entry mode selection
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization field lab: pontual software solutions - in-depth analysis of France
title_full Internationalization field lab: pontual software solutions - in-depth analysis of France
title_fullStr Internationalization field lab: pontual software solutions - in-depth analysis of France
title_full_unstemmed Internationalization field lab: pontual software solutions - in-depth analysis of France
title_sort Internationalization field lab: pontual software solutions - in-depth analysis of France
author Costa, Simão Rocha Silva
author_facet Costa, Simão Rocha Silva
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
Sousa, Gonçalo Cordeiro de
RUN
dc.contributor.author.fl_str_mv Costa, Simão Rocha Silva
dc.subject.por.fl_str_mv International business
Strategy
Smes
Software industry
France
Entry mode selection
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic International business
Strategy
Smes
Software industry
France
Entry mode selection
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis aims to develop a strategic internationalization plan for Pontual Software Solutions, a medium-sized Portuguese enterprise operating in the Software Industry. This paper starts by exploring the International Entry Mode Selection, which elaborates perspectives and theories regarding this field. Posteriorly, it provides an in-depth analysis of France, in order to evaluate if it is the most suitable country for Pontual to internationalize to. Four distinct dimensions will be covered: Contacts, Competition, Sales Potential and Market Entry Conditions. This analysis attempts to determine the most promising market in order to establish an international entry strategy, marketing plan, and financial forecast.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-19
2022-01-19T00:00:00Z
2024-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139348
TID:202998118
url http://hdl.handle.net/10362/139348
identifier_str_mv TID:202998118
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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