The internationalization plan of incompol: in-depth analysis of Germany
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/171839 |
Resumo: | Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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The internationalization plan of incompol: in-depth analysis of GermanyInternationalizationIncompolMetal stampingHousehold appliances IndustryAutomotive industryGermanyInternational market selectionRanking analysisCluster analysisExportDomínio/Área Científica::Ciências Sociais::Economia e GestãoIncompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization.Gomes, EmanuelRUNRaposo, Marta Sofia Marques2023-01-232023-01-232027-01-23T00:00:00Z2023-01-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/171839TID:203517482enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-09-23T01:39:20Zoai:run.unl.pt:10362/171839Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-09-23T01:39:20Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The internationalization plan of incompol: in-depth analysis of Germany |
title |
The internationalization plan of incompol: in-depth analysis of Germany |
spellingShingle |
The internationalization plan of incompol: in-depth analysis of Germany Raposo, Marta Sofia Marques Internationalization Incompol Metal stamping Household appliances Industry Automotive industry Germany International market selection Ranking analysis Cluster analysis Export Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The internationalization plan of incompol: in-depth analysis of Germany |
title_full |
The internationalization plan of incompol: in-depth analysis of Germany |
title_fullStr |
The internationalization plan of incompol: in-depth analysis of Germany |
title_full_unstemmed |
The internationalization plan of incompol: in-depth analysis of Germany |
title_sort |
The internationalization plan of incompol: in-depth analysis of Germany |
author |
Raposo, Marta Sofia Marques |
author_facet |
Raposo, Marta Sofia Marques |
author_role |
author |
dc.contributor.none.fl_str_mv |
Gomes, Emanuel RUN |
dc.contributor.author.fl_str_mv |
Raposo, Marta Sofia Marques |
dc.subject.por.fl_str_mv |
Internationalization Incompol Metal stamping Household appliances Industry Automotive industry Germany International market selection Ranking analysis Cluster analysis Export Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Internationalization Incompol Metal stamping Household appliances Industry Automotive industry Germany International market selection Ranking analysis Cluster analysis Export Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-23 2023-01-23 2023-01-23T00:00:00Z 2027-01-23T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/171839 TID:203517482 |
url |
http://hdl.handle.net/10362/171839 |
identifier_str_mv |
TID:203517482 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
mluisa.alvim@gmail.com |
_version_ |
1817547208060305408 |