The internationalization plan of incompol: in-depth analysis of France

Detalhes bibliográficos
Autor(a) principal: Serra, Francisco Pimentel Abrantes
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/172425
Resumo: Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization.
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spelling The internationalization plan of incompol: in-depth analysis of FranceIncompolInternationalizationAutomotive industryHousehold appliances IndustryFranceEntryDomínio/Área Científica::Ciências Sociais::Economia e GestãoIncompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization.Gomes, EmanuelRUNSerra, Francisco Pimentel Abrantes2024-09-26T13:27:30Z2023-01-242023-01-232023-01-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/172425TID:203316169enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-09-30T01:43:23Zoai:run.unl.pt:10362/172425Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-09-30T01:43:23Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The internationalization plan of incompol: in-depth analysis of France
title The internationalization plan of incompol: in-depth analysis of France
spellingShingle The internationalization plan of incompol: in-depth analysis of France
Serra, Francisco Pimentel Abrantes
Incompol
Internationalization
Automotive industry
Household appliances Industry
France
Entry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The internationalization plan of incompol: in-depth analysis of France
title_full The internationalization plan of incompol: in-depth analysis of France
title_fullStr The internationalization plan of incompol: in-depth analysis of France
title_full_unstemmed The internationalization plan of incompol: in-depth analysis of France
title_sort The internationalization plan of incompol: in-depth analysis of France
author Serra, Francisco Pimentel Abrantes
author_facet Serra, Francisco Pimentel Abrantes
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Serra, Francisco Pimentel Abrantes
dc.subject.por.fl_str_mv Incompol
Internationalization
Automotive industry
Household appliances Industry
France
Entry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Incompol
Internationalization
Automotive industry
Household appliances Industry
France
Entry
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Incompol is a Portuguese metal stamping company that supplies, mainly, the automotive and household appliances industries. This appraisal comprehends an internationalization plan, aiming to determine the most viable country for Incompol’s expansion. In order to do so, an overview of the firm and its industries will be done, as well as a country clustering and ranking analysis. After performing an analysis of five potential expansion countries, France was the chosen target market. Finally, a marketing plan was conceived, and a financial forecast was performed to assess the feasibility of the advanced French internationalization.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-24
2023-01-23
2023-01-24T00:00:00Z
2024-09-26T13:27:30Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/172425
TID:203316169
url http://hdl.handle.net/10362/172425
identifier_str_mv TID:203316169
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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