Festival motivation and loyalty factors

Detalhes bibliográficos
Autor(a) principal: Kitterlin, Miranda
Data de Publicação: 2024
Outros Autores: Yoo, Michelle
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/656
Resumo: Every year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve a more productive festival marketing position and marketing strategy. The purpose of this study is twofold: First, this study attempted to investigate whether festivalscape factors impact attendees’ motivation and loyalty behavior. Additionally, this study attempted to examine whether festivalscape factors are influenced by different types of attendees. Practical implications for festival organizers and marketers include the importance of the customization of operational and marketing strategies depending on their target market (local versus non-local). Academic contributions of this study pertain to the theoretical foundations by validating the impact of festivalscape factors in tourism marketing.
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spelling Festival motivation and loyalty factorsAs motivações dos festivais e os fatores de lealdadeEvent managementfestivalfestivalscapeloyaltymotivationEvery year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve a more productive festival marketing position and marketing strategy. The purpose of this study is twofold: First, this study attempted to investigate whether festivalscape factors impact attendees’ motivation and loyalty behavior. Additionally, this study attempted to examine whether festivalscape factors are influenced by different types of attendees. Practical implications for festival organizers and marketers include the importance of the customization of operational and marketing strategies depending on their target market (local versus non-local). Academic contributions of this study pertain to the theoretical foundations by validating the impact of festivalscape factors in tourism marketing.Todos os anos centenas de festivais e comunidades de acolhimento em todo o mundo veem-se confrontados com uma concorrência crescente tanto entre si como por parte de outras opções de entretenimento disponíveis ao consumidor. É imperioso que os organizadores de festivais compreendam as motivações turísticas para assistir a festivais, de modo a fazerem um planeamento efetivo do festival e conseguirem uma estratégia de marketing e um posicionamento do festival mais produtivos. Este trabalho tem dois objetivos: Em primeiro lugar, investigar se os fatores de festivalscape têm impacto nas motivações dos participantes e no comportamento de lealdade. Em segundo lugar, este estudo pretende examinar se os fatores de festivalscape são influenciados por diferentes tipos de participantes. As implicações práticas para os organizadores de festivais e marketers incluem a importância da personalização das estratégias operacionais e de marketing em função do seu mercado-alvo (local versus não-local). Os contributos académicos deste estudo são ao nível da fundamentação teórica, validando o impacto dos fatores de festivalscape em marketing turístico.University of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/656Revista Encontros Científicos - Tourism & Management Studies; v. 10 n. 1 (2014); 119-126Tourism & Management Studies; Vol. 10 N.º 1 (2014); 119-126Tourism & Management Studies; Vol. 10 No. 1 (2014); 119-126Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 Núm. 1 (2014); 119-1262182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/656https://tmstudies.net/index.php/ectms/article/view/656/1172Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessKitterlin, MirandaYoo, Michelle2024-01-17T15:28:53Zoai:ojs.pkp.sfu.ca:article/656Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:22.438584Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Festival motivation and loyalty factors
As motivações dos festivais e os fatores de lealdade
title Festival motivation and loyalty factors
spellingShingle Festival motivation and loyalty factors
Kitterlin, Miranda
Event management
festival
festivalscape
loyalty
motivation
title_short Festival motivation and loyalty factors
title_full Festival motivation and loyalty factors
title_fullStr Festival motivation and loyalty factors
title_full_unstemmed Festival motivation and loyalty factors
title_sort Festival motivation and loyalty factors
author Kitterlin, Miranda
author_facet Kitterlin, Miranda
Yoo, Michelle
author_role author
author2 Yoo, Michelle
author2_role author
dc.contributor.author.fl_str_mv Kitterlin, Miranda
Yoo, Michelle
dc.subject.por.fl_str_mv Event management
festival
festivalscape
loyalty
motivation
topic Event management
festival
festivalscape
loyalty
motivation
description Every year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve a more productive festival marketing position and marketing strategy. The purpose of this study is twofold: First, this study attempted to investigate whether festivalscape factors impact attendees’ motivation and loyalty behavior. Additionally, this study attempted to examine whether festivalscape factors are influenced by different types of attendees. Practical implications for festival organizers and marketers include the importance of the customization of operational and marketing strategies depending on their target market (local versus non-local). Academic contributions of this study pertain to the theoretical foundations by validating the impact of festivalscape factors in tourism marketing.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/656
url https://tmstudies.net/index.php/ectms/article/view/656
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/656
https://tmstudies.net/index.php/ectms/article/view/656/1172
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 10 n. 1 (2014); 119-126
Tourism & Management Studies; Vol. 10 N.º 1 (2014); 119-126
Tourism & Management Studies; Vol. 10 No. 1 (2014); 119-126
Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 Núm. 1 (2014); 119-126
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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