Social Media: The transversality of digital communication
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503 |
Resumo: | Social media influence the relationship between organizations and their audiences, a fact that is transversal to the various sectors of activity. This fourteenth regular edition of the International Journal of Marketing, Communication and New Media (IJMCNM) is a reflection of this by the evidence presented in the published research papers.The communication of tourist destinations and hotel services are the object of analysis in this edition, sectors of activity in which not only communication technologies but also those of transaction already occupy prominent places, but the transversality of digital communication is essentially evident when in this edition we analyze the involvement of customers through instagram and blogs in the beauty industry and also in the arts sector, a sector that includes music where artists and the public are increasingly connected through digital platforms. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Social Media: The transversality of digital communicationSocial media influence the relationship between organizations and their audiences, a fact that is transversal to the various sectors of activity. This fourteenth regular edition of the International Journal of Marketing, Communication and New Media (IJMCNM) is a reflection of this by the evidence presented in the published research papers.The communication of tourist destinations and hotel services are the object of analysis in this edition, sectors of activity in which not only communication technologies but also those of transaction already occupy prominent places, but the transversality of digital communication is essentially evident when in this edition we analyze the involvement of customers through instagram and blogs in the beauty industry and also in the arts sector, a sector that includes music where artists and the public are increasingly connected through digital platforms.ISVOUGA - Instituto Superior de Entre Douro e Vouga2020-07-10T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503oai:u3isjournal.isvouga.pt:article/503International Journal of Marketing, Communication and New Media; Vol 8, No 14 (2020)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503/241Copyright (c) 2020 Jorge Remondeshttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRemondes, Jorge2022-09-22T10:30:39Zoai:u3isjournal.isvouga.pt:article/503Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:24.845395Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Social Media: The transversality of digital communication |
title |
Social Media: The transversality of digital communication |
spellingShingle |
Social Media: The transversality of digital communication Remondes, Jorge |
title_short |
Social Media: The transversality of digital communication |
title_full |
Social Media: The transversality of digital communication |
title_fullStr |
Social Media: The transversality of digital communication |
title_full_unstemmed |
Social Media: The transversality of digital communication |
title_sort |
Social Media: The transversality of digital communication |
author |
Remondes, Jorge |
author_facet |
Remondes, Jorge |
author_role |
author |
dc.contributor.author.fl_str_mv |
Remondes, Jorge |
description |
Social media influence the relationship between organizations and their audiences, a fact that is transversal to the various sectors of activity. This fourteenth regular edition of the International Journal of Marketing, Communication and New Media (IJMCNM) is a reflection of this by the evidence presented in the published research papers.The communication of tourist destinations and hotel services are the object of analysis in this edition, sectors of activity in which not only communication technologies but also those of transaction already occupy prominent places, but the transversality of digital communication is essentially evident when in this edition we analyze the involvement of customers through instagram and blogs in the beauty industry and also in the arts sector, a sector that includes music where artists and the public are increasingly connected through digital platforms. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-07-10T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503 oai:u3isjournal.isvouga.pt:article/503 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/503 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/503/241 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Jorge Remondes https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Jorge Remondes https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 8, No 14 (2020) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130451740196864 |