The trend of (no)wnership: Non-millennials vs. millennials

Detalhes bibliográficos
Autor(a) principal: Abreu, Francisca Teresa Teixeira Esteves Cancela de
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/18669
Resumo: The present study intends to assess the trend of Nownership among Portuguese Millennials and Non-Millennials. This study is relevant and up-to-date since there are more and more companies in the Portuguese market which are investing in the creation of innovative rental solutions in the real estate, mobility and technology sectors. Therefore, a survey was developed in order to understand the current options of the Portuguese people regarding the means of acquisition of a house, a car and a smartphone. Additionally, considering these same goods, the respondents were asked about their preferred means of acquisition in the short-term (3 to 5 years), as well as the reasons for such preference. Afterwards, a scoring model was created to identify and hierarchize the motivations for those choices.
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spelling The trend of (no)wnership: Non-millennials vs. millennialsNOwnershipMillennialsAnálise de clusters -- Cluster AnalysisRentingEmpreendedorismoInovaçãoServiços comerciaisGeraçãoMotivação do consumidorPortugalThe present study intends to assess the trend of Nownership among Portuguese Millennials and Non-Millennials. This study is relevant and up-to-date since there are more and more companies in the Portuguese market which are investing in the creation of innovative rental solutions in the real estate, mobility and technology sectors. Therefore, a survey was developed in order to understand the current options of the Portuguese people regarding the means of acquisition of a house, a car and a smartphone. Additionally, considering these same goods, the respondents were asked about their preferred means of acquisition in the short-term (3 to 5 years), as well as the reasons for such preference. Afterwards, a scoring model was created to identify and hierarchize the motivations for those choices.Este trabalho visa aferir a existência de uma tendência de Nownership entre os Millennials e os Non-Millennials Portugueses. O estudo desta temática é pertinente e atual dado que cada vez mais existe no mercado português uma aposta por parte das empresas na criação de soluções de aluguer, inovando nos setores do imobiliário, mobilidade e tecnologia. Assim, procedeu-se à elaboração de um questionário com o objetivo de compreender as opções atuais dos Portugueses relativamente ao modo de aquisição de casa, carro e smartphone. Adicionalmente, e considerando os mesmos bens, indagou-se sobre o modo de aquisição preferencial a curto prazo (3 a 5 anos), assim como os motivos que determinam esta preferência. Em seguida, criou-se um modelo de pontuação a fim de identificar e hierarquizar as motivações de tais escolhas.2019-09-16T14:28:12Z2018-12-12T00:00:00Z2018-12-122018-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/18669TID:202153258engAbreu, Francisca Teresa Teixeira Esteves Cancela deinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-07-07T02:36:15Zoai:repositorio.iscte-iul.pt:10071/18669Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-07-07T02:36:15Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The trend of (no)wnership: Non-millennials vs. millennials
title The trend of (no)wnership: Non-millennials vs. millennials
spellingShingle The trend of (no)wnership: Non-millennials vs. millennials
Abreu, Francisca Teresa Teixeira Esteves Cancela de
NOwnership
Millennials
Análise de clusters -- Cluster Analysis
Renting
Empreendedorismo
Inovação
Serviços comerciais
Geração
Motivação do consumidor
Portugal
title_short The trend of (no)wnership: Non-millennials vs. millennials
title_full The trend of (no)wnership: Non-millennials vs. millennials
title_fullStr The trend of (no)wnership: Non-millennials vs. millennials
title_full_unstemmed The trend of (no)wnership: Non-millennials vs. millennials
title_sort The trend of (no)wnership: Non-millennials vs. millennials
author Abreu, Francisca Teresa Teixeira Esteves Cancela de
author_facet Abreu, Francisca Teresa Teixeira Esteves Cancela de
author_role author
dc.contributor.author.fl_str_mv Abreu, Francisca Teresa Teixeira Esteves Cancela de
dc.subject.por.fl_str_mv NOwnership
Millennials
Análise de clusters -- Cluster Analysis
Renting
Empreendedorismo
Inovação
Serviços comerciais
Geração
Motivação do consumidor
Portugal
topic NOwnership
Millennials
Análise de clusters -- Cluster Analysis
Renting
Empreendedorismo
Inovação
Serviços comerciais
Geração
Motivação do consumidor
Portugal
description The present study intends to assess the trend of Nownership among Portuguese Millennials and Non-Millennials. This study is relevant and up-to-date since there are more and more companies in the Portuguese market which are investing in the creation of innovative rental solutions in the real estate, mobility and technology sectors. Therefore, a survey was developed in order to understand the current options of the Portuguese people regarding the means of acquisition of a house, a car and a smartphone. Additionally, considering these same goods, the respondents were asked about their preferred means of acquisition in the short-term (3 to 5 years), as well as the reasons for such preference. Afterwards, a scoring model was created to identify and hierarchize the motivations for those choices.
publishDate 2018
dc.date.none.fl_str_mv 2018-12-12T00:00:00Z
2018-12-12
2018-10
2019-09-16T14:28:12Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/18669
TID:202153258
url http://hdl.handle.net/10071/18669
identifier_str_mv TID:202153258
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/octet-stream
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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