Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155 |
Resumo: | This study aims to analyze and understand the process that leads to the purchase intention of the distributor brand. It starts with a literature review on the general field of brand management, perceiving for such which factors are valued by consumers and influence their purchase. It follows the perspective of the distributor, with the knowledge of its evolution, how they were developing brands with their own insignia and consequently the attitude shown by consumers compared to the values meanwhile transmitted. After the formation of the theoretical framework, the intention is to know what are the main determinants that lead to the purchase of distributor brand products. Following these assumptions, we are proposing to develop a research model attempting to evaluate what are the most relevant factors for explainning purchase intentions of distribution brands is proposed. |
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Os Fatores que influenciam a Intenção de Compra das Marcas da DistribuiçãoMarca, Consumidor, Distribuidor, Imagem de Marca.This study aims to analyze and understand the process that leads to the purchase intention of the distributor brand. It starts with a literature review on the general field of brand management, perceiving for such which factors are valued by consumers and influence their purchase. It follows the perspective of the distributor, with the knowledge of its evolution, how they were developing brands with their own insignia and consequently the attitude shown by consumers compared to the values meanwhile transmitted. After the formation of the theoretical framework, the intention is to know what are the main determinants that lead to the purchase of distributor brand products. Following these assumptions, we are proposing to develop a research model attempting to evaluate what are the most relevant factors for explainning purchase intentions of distribution brands is proposed.ISVOUGA - Instituto Superior de Entre Douro e Vouga2016-06-30T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155oai:u3isjournal.isvouga.pt:article/155International Journal of Marketing, Communication and New Media; Vol 4, No 6 (2016)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155/86Morais, Joãoinfo:eu-repo/semantics/openAccess2022-09-22T10:30:26Zoai:u3isjournal.isvouga.pt:article/155Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:58:17.026378Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição |
title |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição |
spellingShingle |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição Morais, João Marca, Consumidor, Distribuidor, Imagem de Marca. |
title_short |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição |
title_full |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição |
title_fullStr |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição |
title_full_unstemmed |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição |
title_sort |
Os Fatores que influenciam a Intenção de Compra das Marcas da Distribuição |
author |
Morais, João |
author_facet |
Morais, João |
author_role |
author |
dc.contributor.author.fl_str_mv |
Morais, João |
dc.subject.por.fl_str_mv |
Marca, Consumidor, Distribuidor, Imagem de Marca. |
topic |
Marca, Consumidor, Distribuidor, Imagem de Marca. |
description |
This study aims to analyze and understand the process that leads to the purchase intention of the distributor brand. It starts with a literature review on the general field of brand management, perceiving for such which factors are valued by consumers and influence their purchase. It follows the perspective of the distributor, with the knowledge of its evolution, how they were developing brands with their own insignia and consequently the attitude shown by consumers compared to the values meanwhile transmitted. After the formation of the theoretical framework, the intention is to know what are the main determinants that lead to the purchase of distributor brand products. Following these assumptions, we are proposing to develop a research model attempting to evaluate what are the most relevant factors for explainning purchase intentions of distribution brands is proposed. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-06-30T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155 oai:u3isjournal.isvouga.pt:article/155 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155 |
identifier_str_mv |
oai:u3isjournal.isvouga.pt:article/155 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/155/86 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 4, No 6 (2016) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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