Why an entrepreneur should be a marketeer: a case study

Detalhes bibliográficos
Autor(a) principal: Coimbra, Mariana Cirilo
Data de Publicação: 2016
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17344
Resumo: Inspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy.
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spelling Why an entrepreneur should be a marketeer: a case studyEntrepreneurshipStartup successInbound marketingDestination weddingsDomínio/Área Científica::Ciências Sociais::Economia e GestãoInspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy.Rodrigues, LuísRUNCoimbra, Mariana Cirilo2016-05-19T14:14:57Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17344TID:201527073enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:11Zoai:run.unl.pt:10362/17344Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:54.646131Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Why an entrepreneur should be a marketeer: a case study
title Why an entrepreneur should be a marketeer: a case study
spellingShingle Why an entrepreneur should be a marketeer: a case study
Coimbra, Mariana Cirilo
Entrepreneurship
Startup success
Inbound marketing
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Why an entrepreneur should be a marketeer: a case study
title_full Why an entrepreneur should be a marketeer: a case study
title_fullStr Why an entrepreneur should be a marketeer: a case study
title_full_unstemmed Why an entrepreneur should be a marketeer: a case study
title_sort Why an entrepreneur should be a marketeer: a case study
author Coimbra, Mariana Cirilo
author_facet Coimbra, Mariana Cirilo
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís
RUN
dc.contributor.author.fl_str_mv Coimbra, Mariana Cirilo
dc.subject.por.fl_str_mv Entrepreneurship
Startup success
Inbound marketing
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entrepreneurship
Startup success
Inbound marketing
Destination weddings
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Inspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy.
publishDate 2016
dc.date.none.fl_str_mv 2016-05-19T14:14:57Z
2016-01
2016-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17344
TID:201527073
url http://hdl.handle.net/10362/17344
identifier_str_mv TID:201527073
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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