Why an entrepreneur should be a marketeer: a case study
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/17344 |
Resumo: | Inspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy. |
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Why an entrepreneur should be a marketeer: a case studyEntrepreneurshipStartup successInbound marketingDestination weddingsDomínio/Área Científica::Ciências Sociais::Economia e GestãoInspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy.Rodrigues, LuísRUNCoimbra, Mariana Cirilo2016-05-19T14:14:57Z2016-012016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17344TID:201527073enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:11Zoai:run.unl.pt:10362/17344Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:23:54.646131Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Why an entrepreneur should be a marketeer: a case study |
title |
Why an entrepreneur should be a marketeer: a case study |
spellingShingle |
Why an entrepreneur should be a marketeer: a case study Coimbra, Mariana Cirilo Entrepreneurship Startup success Inbound marketing Destination weddings Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Why an entrepreneur should be a marketeer: a case study |
title_full |
Why an entrepreneur should be a marketeer: a case study |
title_fullStr |
Why an entrepreneur should be a marketeer: a case study |
title_full_unstemmed |
Why an entrepreneur should be a marketeer: a case study |
title_sort |
Why an entrepreneur should be a marketeer: a case study |
author |
Coimbra, Mariana Cirilo |
author_facet |
Coimbra, Mariana Cirilo |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rodrigues, Luís RUN |
dc.contributor.author.fl_str_mv |
Coimbra, Mariana Cirilo |
dc.subject.por.fl_str_mv |
Entrepreneurship Startup success Inbound marketing Destination weddings Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Entrepreneurship Startup success Inbound marketing Destination weddings Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Inspired by the booming startup culture that’s transforming Lisbon’s business setting, the present case study tests the hypothesis that great marketing is the main key to any new business’ success, by analyzing the history and environment of a premature Portuguese tech startup company exploring the market of destination weddings, Wedmint, and its inbound marketing strategy. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-05-19T14:14:57Z 2016-01 2016-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/17344 TID:201527073 |
url |
http://hdl.handle.net/10362/17344 |
identifier_str_mv |
TID:201527073 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137875315392512 |