How can youlead grow in the Portuguese agency market?
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/38615 |
Resumo: | This project was developed in collaboration with a portuguese inbound marketing agency, YouLead, and aims to answer the question “How can YouLead grow in terms of service offering” by defining a strategy that enables the company to grow without losing its positioning as an inbound marketing agency. After analysing the agency industry, YouLead’s resources, capabilities, strengths and weaknesses, as well as the external threats and opportunities, growth hypotheses were discussed. As the market is growing and the agency benefits from a good positioning, the proposed strategy is for YouLead to leverage its strengths and take advantage of market opportunities. |
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How can youlead grow in the Portuguese agency market?Inbound marketingMarketing agency growthAgency marketYouLeadDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project was developed in collaboration with a portuguese inbound marketing agency, YouLead, and aims to answer the question “How can YouLead grow in terms of service offering” by defining a strategy that enables the company to grow without losing its positioning as an inbound marketing agency. After analysing the agency industry, YouLead’s resources, capabilities, strengths and weaknesses, as well as the external threats and opportunities, growth hypotheses were discussed. As the market is growing and the agency benefits from a good positioning, the proposed strategy is for YouLead to leverage its strengths and take advantage of market opportunities.Rodrigues, LuísRUNBarros, Catarina Alexandra Piedade de2021-01-20T01:30:21Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38615TID:201863057enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:16Zoai:run.unl.pt:10362/38615Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:00.966084Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How can youlead grow in the Portuguese agency market? |
title |
How can youlead grow in the Portuguese agency market? |
spellingShingle |
How can youlead grow in the Portuguese agency market? Barros, Catarina Alexandra Piedade de Inbound marketing Marketing agency growth Agency market YouLead Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
How can youlead grow in the Portuguese agency market? |
title_full |
How can youlead grow in the Portuguese agency market? |
title_fullStr |
How can youlead grow in the Portuguese agency market? |
title_full_unstemmed |
How can youlead grow in the Portuguese agency market? |
title_sort |
How can youlead grow in the Portuguese agency market? |
author |
Barros, Catarina Alexandra Piedade de |
author_facet |
Barros, Catarina Alexandra Piedade de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Rodrigues, Luís RUN |
dc.contributor.author.fl_str_mv |
Barros, Catarina Alexandra Piedade de |
dc.subject.por.fl_str_mv |
Inbound marketing Marketing agency growth Agency market YouLead Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Inbound marketing Marketing agency growth Agency market YouLead Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This project was developed in collaboration with a portuguese inbound marketing agency, YouLead, and aims to answer the question “How can YouLead grow in terms of service offering” by defining a strategy that enables the company to grow without losing its positioning as an inbound marketing agency. After analysing the agency industry, YouLead’s resources, capabilities, strengths and weaknesses, as well as the external threats and opportunities, growth hypotheses were discussed. As the market is growing and the agency benefits from a good positioning, the proposed strategy is for YouLead to leverage its strengths and take advantage of market opportunities. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-01-20 2018-01-20T00:00:00Z 2021-01-20T01:30:21Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/38615 TID:201863057 |
url |
http://hdl.handle.net/10362/38615 |
identifier_str_mv |
TID:201863057 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137933813350400 |