Operations management and marketing in the vending machines sector in Portugal

Detalhes bibliográficos
Autor(a) principal: Santos, Telma
Data de Publicação: 2015
Outros Autores: Silva, Ângela Maria Esteves da, Reis, Raquel
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/11067/1380
Resumo: International journal of engineering and industrial management . - ISSN 1647-578X. - N. 5 (2013). - p. 139-154.
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spelling Operations management and marketing in the vending machines sector in PortugalIndústria de máquinas de venda automática - Portugal - MarketingGestão da produçãoInternational journal of engineering and industrial management . - ISSN 1647-578X. - N. 5 (2013). - p. 139-154.Vending machines have emerged from the ‘self-service’ concept, being located in a particular place, making available to potential customers food, hot and cold drinks, among other products. These machines are prepared for processing a transaction, through customer’s payment, without personal attendance and with the condition of satisfying an order of the client. Nowadays, due to people’s lifestyle, these machines are located in several strategic places, namely hospitals, schools, companies, with the most varied and diverse products. Lack of time is common in everyday life, people not wanting to wait in queues. Thus, vending machines are each time more appealing for several customers’ segments. The market of vending machines has been increasing at an accelerated rate, becoming a tendency in marketing. Moreover, these machines have more and more an attractive and modern design. Therefore, operations management and marketing are complementary concepts regarding vending machines, being part of its management process, and always having in mind customers’ needs. This research aims to explore the vending machines concept in all its phases. In Operations Management, regarding the planning and supply chain management of products, markets, targets, quality and employees’ training. In addition, regarding the vending machine itself, it is important to note that operations include the maintenance management, the information system used and the response to new technologies. Marketing, on the other side, is responsible for identifying customers’ needs and expectations, planning all the strategies / promotions in the acquisition and sale of products. The installation of a vending machine, if well planned, can be part of a well defined marketing strategy, aiming to reinforce the brand power and its impact in achieving the target and consequent sales development. Having in mind both the research aim and the different customer’s profiles of vending machines, this study employs triangulation, mixing qualitative and quantitative methods. Initially, four focus groups will be conducted, two in a university and two in a secondary school, both in the North of Portugal. In a later stage, a quantitative study, via questionnaire, will be conducted within the same institutions. The selection of these groups was made in order to understand the preferences and use of vending machines in different contexts and ages. Moreover, both groups, from secondary schools and universities, are key customers of vending machines. Summarizing, this working paper attempts to assess the requirements and different perspectives on the selected products, quality, diversity, cost, machine design, handling, potential problems, customer needs and satisfaction and other aspects that may emerge in the focus groups.2015-01-20T15:38:27Z2015-01-202015-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/11067/1380http://hdl.handle.net/11067/1380eng1647-578XSantos, TelmaSilva, Ângela Maria Esteves daReis, Raquelinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-04T01:52:34Zoai:repositorio.ulusiada.pt:11067/1380Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:29:03.436867Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Operations management and marketing in the vending machines sector in Portugal
title Operations management and marketing in the vending machines sector in Portugal
spellingShingle Operations management and marketing in the vending machines sector in Portugal
Santos, Telma
Indústria de máquinas de venda automática - Portugal - Marketing
Gestão da produção
title_short Operations management and marketing in the vending machines sector in Portugal
title_full Operations management and marketing in the vending machines sector in Portugal
title_fullStr Operations management and marketing in the vending machines sector in Portugal
title_full_unstemmed Operations management and marketing in the vending machines sector in Portugal
title_sort Operations management and marketing in the vending machines sector in Portugal
author Santos, Telma
author_facet Santos, Telma
Silva, Ângela Maria Esteves da
Reis, Raquel
author_role author
author2 Silva, Ângela Maria Esteves da
Reis, Raquel
author2_role author
author
dc.contributor.author.fl_str_mv Santos, Telma
Silva, Ângela Maria Esteves da
Reis, Raquel
dc.subject.por.fl_str_mv Indústria de máquinas de venda automática - Portugal - Marketing
Gestão da produção
topic Indústria de máquinas de venda automática - Portugal - Marketing
Gestão da produção
description International journal of engineering and industrial management . - ISSN 1647-578X. - N. 5 (2013). - p. 139-154.
publishDate 2015
dc.date.none.fl_str_mv 2015-01-20T15:38:27Z
2015-01-20
2015-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11067/1380
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