Internationalization as a source of competitive advantage: characterization of Portuguese companies investing in the Brazilian market

• Autor(a) principal: Santos, Diego dos
• Data de Publicação: 2019
• Outros Autores: Klafke, Renata Vidart
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/rtd.v0i32.20465

From the fast changes that have occurred in recent years, due to the globalization phenomenon, companies have had to adapt to consumer's demands and trends as quickly as possible. In this scenario, it is noticeable that the process of internationalization came to be considered as an alternative by managers, since it was facilitated by the development of new tools and technologies. However, the decision to enter the international market must be very well analyzed, since the success of its implementation will depend on several factors, which are not only internal, but also external to the organization. Therefore, through a review research in the vast literature on the subject, we will point out the main reasons and motivations, which have a strategic perspective, that lead a company to adopt internationalization as a corporate strategy. In addition, it will be explained the main reasons why Portuguese companies invest in the Brazilian market.