The world of Renova: internationalization plan to India

Detalhes bibliográficos
Autor(a) principal: Leitão, Catarina
Data de Publicação: 2018
Outros Autores: Vieira, Ana, Dolleman, Catarina, Craveiro, Rita
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38774
Resumo: This paper studies the viability of Renova’s internationalization to India. Its initial chapters include an analysis of the country, the Tissue & Hygiene industry and the company, as well as a section dedicated to the entry mode, in which an entry mode framework was created. Based on this tool, it was discovered that Renova should enter in India by direct export. Moreover, from the chapter on marketing strategy it was concluded that Renova should first export toilet paper, facial tissues, and napkins from its Red Label line, pursuing a premium positioning in the market. The products should be distributed first in Mumbai, through More’s retail chain and the wholesalers Metro and Walmart. Finally, despite India’s inherent risks and the industry’s challenges, a financial analysis suggests that this internationalization is viable (NPV = 215.565,66€) and worth to be followed.
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spelling The world of Renova: internationalization plan to Indiagroup projectInternationalization processEntry modeDifferentiationDistributionDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the viability of Renova’s internationalization to India. Its initial chapters include an analysis of the country, the Tissue & Hygiene industry and the company, as well as a section dedicated to the entry mode, in which an entry mode framework was created. Based on this tool, it was discovered that Renova should enter in India by direct export. Moreover, from the chapter on marketing strategy it was concluded that Renova should first export toilet paper, facial tissues, and napkins from its Red Label line, pursuing a premium positioning in the market. The products should be distributed first in Mumbai, through More’s retail chain and the wholesalers Metro and Walmart. Finally, despite India’s inherent risks and the industry’s challenges, a financial analysis suggests that this internationalization is viable (NPV = 215.565,66€) and worth to be followed.Gonçalves, Pedro PereiraSantos, Pedro TeixeiraRUNLeitão, CatarinaVieira, AnaDolleman, CatarinaCraveiro, Rita2021-01-20T01:30:22Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38774TID:201864819enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T17:33:20Zoai:run.unl.pt:10362/38774Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T17:33:20Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The world of Renova: internationalization plan to India
group project
title The world of Renova: internationalization plan to India
spellingShingle The world of Renova: internationalization plan to India
Leitão, Catarina
Internationalization process
Entry mode
Differentiation
Distribution
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The world of Renova: internationalization plan to India
title_full The world of Renova: internationalization plan to India
title_fullStr The world of Renova: internationalization plan to India
title_full_unstemmed The world of Renova: internationalization plan to India
title_sort The world of Renova: internationalization plan to India
author Leitão, Catarina
author_facet Leitão, Catarina
Vieira, Ana
Dolleman, Catarina
Craveiro, Rita
author_role author
author2 Vieira, Ana
Dolleman, Catarina
Craveiro, Rita
author2_role author
author
author
dc.contributor.none.fl_str_mv Gonçalves, Pedro Pereira
Santos, Pedro Teixeira
RUN
dc.contributor.author.fl_str_mv Leitão, Catarina
Vieira, Ana
Dolleman, Catarina
Craveiro, Rita
dc.subject.por.fl_str_mv Internationalization process
Entry mode
Differentiation
Distribution
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization process
Entry mode
Differentiation
Distribution
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper studies the viability of Renova’s internationalization to India. Its initial chapters include an analysis of the country, the Tissue & Hygiene industry and the company, as well as a section dedicated to the entry mode, in which an entry mode framework was created. Based on this tool, it was discovered that Renova should enter in India by direct export. Moreover, from the chapter on marketing strategy it was concluded that Renova should first export toilet paper, facial tissues, and napkins from its Red Label line, pursuing a premium positioning in the market. The products should be distributed first in Mumbai, through More’s retail chain and the wholesalers Metro and Walmart. Finally, despite India’s inherent risks and the industry’s challenges, a financial analysis suggests that this internationalization is viable (NPV = 215.565,66€) and worth to be followed.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38774
TID:201864819
url http://hdl.handle.net/10362/38774
identifier_str_mv TID:201864819
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
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