The taste of travel: how food impacts and modifies people’s travel decisions

• Autor(a) principal: Baggi, Daniele
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/20849
• topic: Local food; Food Image; Tourism; Culinary tourism; Hospitality industry; Gastronomia Local; Imagem Gastronómica; Turismo; Turismo Gastronómico; Setor Hoteleiro

Food and travelling are topics that have become more and more popular throughout the last decade. Many synonyms can describe the combination of the two activities but one of the most popular, as pointed in the literature review, is culinary tourism. The conjunction of the topics has become more and more critical for most of the travellers, opening up various opportunities for marketers, researchers and business investors. Hence, the thesis aims to give an overall analysis of what is the food industry concerning marketing and hospitality. The aim has been to get further than that and proving that local food and local food displayed on social media, can modify the travel intention of food and travel passionates. The data collection and analysis has been performed through quantitative analysis. The tool that has been used is a questionnaire, administered online. The questionnaire was based on six different and verified scales. Respondents were found from many diverse nations of the world. It is possible to say that the significant findings of this research prompted that there is, in fact, an influence and a correlation between food motivation, food image and motivation for local food consumption, and intentions to travel, meanwhile moderated by the social media and past behaviours.