Digital banking: Understanding the continuous intention of use

Detalhes bibliográficos
Autor(a) principal: Moreira, Daniela Guimarães
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/126750
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
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spelling Digital banking: Understanding the continuous intention of useDigital bankingMobile appSmartphone usersExpectation confirmation modelContinuance intentionDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMDigital banking is growing as the banking sector renews his strategies and knows the importance of technologies to respond to customers’ expectations. Thus, financial services are facing a revolution with the introduction of fully digital banks. This study aims to identify the factors that lead to continuance intention of use of this service, using a combination of the expectation confirmation model (ECM) with service quality, trust, and perceived cost. A questionnaire considering people that already know and use the service was conducted to collect data to the analysis. The results support our hypotheses and suggest a strong and reliable model. In addition to theoretical and methodological contributions, the present study may also be helpful for banks to improve and adopt new strategies capable to enhance customers satisfaction and keep them engaged.Tam Chuem Vai, CarlosRUNMoreira, Daniela Guimarães2021-10-152024-10-15T00:00:00Z2021-10-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/126750TID:202781461enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:03Zoai:run.unl.pt:10362/126750Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:57.064613Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Digital banking: Understanding the continuous intention of use
title Digital banking: Understanding the continuous intention of use
spellingShingle Digital banking: Understanding the continuous intention of use
Moreira, Daniela Guimarães
Digital banking
Mobile app
Smartphone users
Expectation confirmation model
Continuance intention
title_short Digital banking: Understanding the continuous intention of use
title_full Digital banking: Understanding the continuous intention of use
title_fullStr Digital banking: Understanding the continuous intention of use
title_full_unstemmed Digital banking: Understanding the continuous intention of use
title_sort Digital banking: Understanding the continuous intention of use
author Moreira, Daniela Guimarães
author_facet Moreira, Daniela Guimarães
author_role author
dc.contributor.none.fl_str_mv Tam Chuem Vai, Carlos
RUN
dc.contributor.author.fl_str_mv Moreira, Daniela Guimarães
dc.subject.por.fl_str_mv Digital banking
Mobile app
Smartphone users
Expectation confirmation model
Continuance intention
topic Digital banking
Mobile app
Smartphone users
Expectation confirmation model
Continuance intention
description Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM
publishDate 2021
dc.date.none.fl_str_mv 2021-10-15
2021-10-15T00:00:00Z
2024-10-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/126750
TID:202781461
url http://hdl.handle.net/10362/126750
identifier_str_mv TID:202781461
dc.language.iso.fl_str_mv eng
language eng
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dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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