Digital banking: Understanding the continuous intention of use
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/126750 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM |
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Digital banking: Understanding the continuous intention of useDigital bankingMobile appSmartphone usersExpectation confirmation modelContinuance intentionDissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMDigital banking is growing as the banking sector renews his strategies and knows the importance of technologies to respond to customers’ expectations. Thus, financial services are facing a revolution with the introduction of fully digital banks. This study aims to identify the factors that lead to continuance intention of use of this service, using a combination of the expectation confirmation model (ECM) with service quality, trust, and perceived cost. A questionnaire considering people that already know and use the service was conducted to collect data to the analysis. The results support our hypotheses and suggest a strong and reliable model. In addition to theoretical and methodological contributions, the present study may also be helpful for banks to improve and adopt new strategies capable to enhance customers satisfaction and keep them engaged.Tam Chuem Vai, CarlosRUNMoreira, Daniela Guimarães2021-10-152024-10-15T00:00:00Z2021-10-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/126750TID:202781461enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:03Zoai:run.unl.pt:10362/126750Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:57.064613Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Digital banking: Understanding the continuous intention of use |
title |
Digital banking: Understanding the continuous intention of use |
spellingShingle |
Digital banking: Understanding the continuous intention of use Moreira, Daniela Guimarães Digital banking Mobile app Smartphone users Expectation confirmation model Continuance intention |
title_short |
Digital banking: Understanding the continuous intention of use |
title_full |
Digital banking: Understanding the continuous intention of use |
title_fullStr |
Digital banking: Understanding the continuous intention of use |
title_full_unstemmed |
Digital banking: Understanding the continuous intention of use |
title_sort |
Digital banking: Understanding the continuous intention of use |
author |
Moreira, Daniela Guimarães |
author_facet |
Moreira, Daniela Guimarães |
author_role |
author |
dc.contributor.none.fl_str_mv |
Tam Chuem Vai, Carlos RUN |
dc.contributor.author.fl_str_mv |
Moreira, Daniela Guimarães |
dc.subject.por.fl_str_mv |
Digital banking Mobile app Smartphone users Expectation confirmation model Continuance intention |
topic |
Digital banking Mobile app Smartphone users Expectation confirmation model Continuance intention |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-10-15 2021-10-15T00:00:00Z 2024-10-15T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/126750 TID:202781461 |
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http://hdl.handle.net/10362/126750 |
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TID:202781461 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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embargoedAccess |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138063766519808 |