Employer Branding: What Makes a Firm a Desirable Place to Work

Detalhes bibliográficos
Autor(a) principal: Berlenga, Ana Inês da Silva
Data de Publicação: 2010
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.5/2218
Resumo: Mestrado em Gestão/MBA
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spelling Employer Branding: What Makes a Firm a Desirable Place to Workemployer brandingcorporate brandingorganizational personalityorganizational reputationorganizational commitmentcareer developmenthuman resource managementMestrado em Gestão/MBAA new concerning is coming to human resource management: the way organizational branding can influence human resources to applied and be committed to enterprises. This application of branding to human resource management has been designate as "employer branding." In the present exploratory study the major objective is to understand the role of organizational reputation, organizational personality and tangible organizational attributes and manager's perception of enterprise attractiveness and commitment. Using an online survey on a 214 sample of Portuguese managers, they describe organizational reputation by emotional appeal and product and services characteristics. Work environment is also important. Organizational personality was characterized by being technical, hard working and secure. The most desirable tangible attributes on enterprise is money and work characteristics. Managers think that their enterprise believe that employees are important but the company don't spend a significant amount of money to keep their employees happy. Manager's main factor of commitment is loyalty and proud that they are part of the company. However they don't consider their company as being the best place to work.Instituto Superior de Economia e GestãoMota, João MesquitaRepositório da Universidade de LisboaBerlenga, Ana Inês da Silva2010-08-09T10:54:20Z2010-06-022010-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.5/2218engBerlenga, Ana Inês da Silva. 2010. "Employer Branding: What Makes a Firm a Desirable Place to Work". Dissertação de Mestrado. Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestãoinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-06T14:33:27Zoai:www.repository.utl.pt:10400.5/2218Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:50:16.691924Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Employer Branding: What Makes a Firm a Desirable Place to Work
title Employer Branding: What Makes a Firm a Desirable Place to Work
spellingShingle Employer Branding: What Makes a Firm a Desirable Place to Work
Berlenga, Ana Inês da Silva
employer branding
corporate branding
organizational personality
organizational reputation
organizational commitment
career development
human resource management
title_short Employer Branding: What Makes a Firm a Desirable Place to Work
title_full Employer Branding: What Makes a Firm a Desirable Place to Work
title_fullStr Employer Branding: What Makes a Firm a Desirable Place to Work
title_full_unstemmed Employer Branding: What Makes a Firm a Desirable Place to Work
title_sort Employer Branding: What Makes a Firm a Desirable Place to Work
author Berlenga, Ana Inês da Silva
author_facet Berlenga, Ana Inês da Silva
author_role author
dc.contributor.none.fl_str_mv Mota, João Mesquita
Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Berlenga, Ana Inês da Silva
dc.subject.por.fl_str_mv employer branding
corporate branding
organizational personality
organizational reputation
organizational commitment
career development
human resource management
topic employer branding
corporate branding
organizational personality
organizational reputation
organizational commitment
career development
human resource management
description Mestrado em Gestão/MBA
publishDate 2010
dc.date.none.fl_str_mv 2010-08-09T10:54:20Z
2010-06-02
2010-06-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/2218
url http://hdl.handle.net/10400.5/2218
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Berlenga, Ana Inês da Silva. 2010. "Employer Branding: What Makes a Firm a Desirable Place to Work". Dissertação de Mestrado. Universidade Técnica de Lisboa. Instituto Superior de Economia e Gestão
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
publisher.none.fl_str_mv Instituto Superior de Economia e Gestão
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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