Da ideia à concretização do negócio - Blindly

• Autor(a) principal: Pereira, Tânia Daniela da Silva Felgueiras
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/19662
• topic: Plano de Negócios; Marketing de experiências; Marketing de serviços; Empreendedorismo; Startup; Blindly; Business Plan; Experience Marketing; Service marketing; Entrepreneurship; Startup; Gestão

The purpose of this master project is the execution of a business plan to support an idea that aims to transform the dining out service into an experience that starts when leaving home. The truth is that today, consumers are much more informed and expect not only a service, but an experience. This change in mentality is also verified in the catering service, where now, booking a dinner means much more than satisfying a need. With the advancement of technology, changing habits and growing competition, it is necessary a constant development on the part of companies, in order to try to surprise and exceed expectations, because today more than a satisfied customer, a loyal customer is expected. Blindly, thus designated as the present business idea, goes through a service in which the customer schedules a dinner without knowing the destination and with transport included, keeping the surprise factor not only for the companions but also for the one who made the reservation. Taking into account the concept of the idea, Service Marketing and Experience Marketing are also explored. After an analysis of the various business plan structures, the IAPMEI structure was chosen to support the development of the idea. Throughout the project, an analysis is made to both the internal and external sides of the organization, its competitors, the entire strategy and development of communication is outlined, as well as its economic viability. In this last aspect, the business proved to be financially viable.