Da ideia à concretização do negócio - Blindly
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.22/19662 |
Resumo: | The purpose of this master project is the execution of a business plan to support an idea that aims to transform the dining out service into an experience that starts when leaving home. The truth is that today, consumers are much more informed and expect not only a service, but an experience. This change in mentality is also verified in the catering service, where now, booking a dinner means much more than satisfying a need. With the advancement of technology, changing habits and growing competition, it is necessary a constant development on the part of companies, in order to try to surprise and exceed expectations, because today more than a satisfied customer, a loyal customer is expected. Blindly, thus designated as the present business idea, goes through a service in which the customer schedules a dinner without knowing the destination and with transport included, keeping the surprise factor not only for the companions but also for the one who made the reservation. Taking into account the concept of the idea, Service Marketing and Experience Marketing are also explored. After an analysis of the various business plan structures, the IAPMEI structure was chosen to support the development of the idea. Throughout the project, an analysis is made to both the internal and external sides of the organization, its competitors, the entire strategy and development of communication is outlined, as well as its economic viability. In this last aspect, the business proved to be financially viable. |
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Da ideia à concretização do negócio - BlindlyPlano de NegóciosMarketing de experiênciasMarketing de serviçosEmpreendedorismoStartupBlindlyBusiness PlanExperience MarketingService marketingEntrepreneurshipStartupGestãoThe purpose of this master project is the execution of a business plan to support an idea that aims to transform the dining out service into an experience that starts when leaving home. The truth is that today, consumers are much more informed and expect not only a service, but an experience. This change in mentality is also verified in the catering service, where now, booking a dinner means much more than satisfying a need. With the advancement of technology, changing habits and growing competition, it is necessary a constant development on the part of companies, in order to try to surprise and exceed expectations, because today more than a satisfied customer, a loyal customer is expected. Blindly, thus designated as the present business idea, goes through a service in which the customer schedules a dinner without knowing the destination and with transport included, keeping the surprise factor not only for the companions but also for the one who made the reservation. Taking into account the concept of the idea, Service Marketing and Experience Marketing are also explored. After an analysis of the various business plan structures, the IAPMEI structure was chosen to support the development of the idea. Throughout the project, an analysis is made to both the internal and external sides of the organization, its competitors, the entire strategy and development of communication is outlined, as well as its economic viability. In this last aspect, the business proved to be financially viable.O presente projeto de mestrado tem como finalidade a execução de um plano de negócios para sustentar uma ideia que tem como objetivo, transformar o serviço de jantar fora numa experiência desde a saída de casa. A verdade é que, atualmente, o consumidor é muito mais informado e não espera apenas um serviço mas sim uma experiência. Esta mudança de mentalidade verifica-se também no serviço da restauração, em que a reserva de um jantar significa muito mais do que a satisfação de uma necessidade. Com o avanço da tecnologia, a mudança de hábitos e com a crescente concorrência, é necessário um desenvolvimento constante por parte das empresas, por forma a tentarem surpreender e exceder as expectativas, porque mais do que um cliente satisfeito deseja-se um cliente leal. A Blindly, assim designada a presente ideia de negócio, passa por um serviço em que o cliente marca um jantar sem saber o destino, com transporte incluído, tornando o fator surpresa não só para os acompanhantes mas também para aquele que fez a reserva. Tendo em conta o conceito da ideia é explorado também o Marketing de Serviços e o Marketing de Experiências. Após uma análise às várias estruturas de planos de negócio foi escolhido a estrutura do IAPMEI para suportar o desenvolvimento da ideia. Ao longo do projeto, é feita uma análise tanto à ventente interna como externa da organização, aos seus concorrentes, é delineado toda a estratégia e desenvolvimento da comunicação assim como a sua viabilidade económica. Neste último aspecto o negócio mostrou-se viável financeiramente.Correia, Inês Alexandra Barbosa da Veiga Pereira BeiraSilva, Pedro Bruno Mendonça daRepositório Científico do Instituto Politécnico do PortoPereira, Tânia Daniela da Silva Felgueiras2022-01-25T12:05:24Z2021-11-292021-11-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.22/19662TID:202896773porinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T13:14:22Zoai:recipp.ipp.pt:10400.22/19662Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:39:42.205268Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Da ideia à concretização do negócio - Blindly |
title |
Da ideia à concretização do negócio - Blindly |
spellingShingle |
Da ideia à concretização do negócio - Blindly Pereira, Tânia Daniela da Silva Felgueiras Plano de Negócios Marketing de experiências Marketing de serviços Empreendedorismo Startup Blindly Business Plan Experience Marketing Service marketing Entrepreneurship Startup Gestão |
title_short |
Da ideia à concretização do negócio - Blindly |
title_full |
Da ideia à concretização do negócio - Blindly |
title_fullStr |
Da ideia à concretização do negócio - Blindly |
title_full_unstemmed |
Da ideia à concretização do negócio - Blindly |
title_sort |
Da ideia à concretização do negócio - Blindly |
author |
Pereira, Tânia Daniela da Silva Felgueiras |
author_facet |
Pereira, Tânia Daniela da Silva Felgueiras |
author_role |
author |
dc.contributor.none.fl_str_mv |
Correia, Inês Alexandra Barbosa da Veiga Pereira Beira Silva, Pedro Bruno Mendonça da Repositório Científico do Instituto Politécnico do Porto |
dc.contributor.author.fl_str_mv |
Pereira, Tânia Daniela da Silva Felgueiras |
dc.subject.por.fl_str_mv |
Plano de Negócios Marketing de experiências Marketing de serviços Empreendedorismo Startup Blindly Business Plan Experience Marketing Service marketing Entrepreneurship Startup Gestão |
topic |
Plano de Negócios Marketing de experiências Marketing de serviços Empreendedorismo Startup Blindly Business Plan Experience Marketing Service marketing Entrepreneurship Startup Gestão |
description |
The purpose of this master project is the execution of a business plan to support an idea that aims to transform the dining out service into an experience that starts when leaving home. The truth is that today, consumers are much more informed and expect not only a service, but an experience. This change in mentality is also verified in the catering service, where now, booking a dinner means much more than satisfying a need. With the advancement of technology, changing habits and growing competition, it is necessary a constant development on the part of companies, in order to try to surprise and exceed expectations, because today more than a satisfied customer, a loyal customer is expected. Blindly, thus designated as the present business idea, goes through a service in which the customer schedules a dinner without knowing the destination and with transport included, keeping the surprise factor not only for the companions but also for the one who made the reservation. Taking into account the concept of the idea, Service Marketing and Experience Marketing are also explored. After an analysis of the various business plan structures, the IAPMEI structure was chosen to support the development of the idea. Throughout the project, an analysis is made to both the internal and external sides of the organization, its competitors, the entire strategy and development of communication is outlined, as well as its economic viability. In this last aspect, the business proved to be financially viable. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-29 2021-11-29T00:00:00Z 2022-01-25T12:05:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.22/19662 TID:202896773 |
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http://hdl.handle.net/10400.22/19662 |
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TID:202896773 |
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por |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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