From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776 |
Resumo: | The freemium strategy is a widely adopted model in the mobile app industry, offering users free access to basic features while enticing them to pay for premium content. Successfully navigating the boundary between these two app types is crucial for developers. This study aimed to examine the impact of perceived values on satisfaction, dissatisfaction, and the intention to pay in utilitarian apps, drawing on the two-factor theory and the expectation confirmation model. Additionally, the study proposed that hygiene factors should be integrated into freemium apps, reserving motivating factors for premium apps. This study used an online survey to collect 552 participants and analyzed by structural equation modeling. The empirical model provided insights into the fundamental determinants of motivating factors transitioning from freemium to premium apps. Results indicated that social and emotional values positively influence satisfaction, with satisfaction potentially mediating purchase intention. Furthermore, functional value reduces dissatisfaction and increases purchase intention. This study distinguished social and emotional values as motivational factors and functional values as hygiene factors. The findings offered valuable guidance to software companies for developing useful and profitable apps. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.112-131 |
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From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor TheoryFreemium; Expectation Confirmation Model; Two-Factor Theory; Perceived values; Intention to PayThe freemium strategy is a widely adopted model in the mobile app industry, offering users free access to basic features while enticing them to pay for premium content. Successfully navigating the boundary between these two app types is crucial for developers. This study aimed to examine the impact of perceived values on satisfaction, dissatisfaction, and the intention to pay in utilitarian apps, drawing on the two-factor theory and the expectation confirmation model. Additionally, the study proposed that hygiene factors should be integrated into freemium apps, reserving motivating factors for premium apps. This study used an online survey to collect 552 participants and analyzed by structural equation modeling. The empirical model provided insights into the fundamental determinants of motivating factors transitioning from freemium to premium apps. Results indicated that social and emotional values positively influence satisfaction, with satisfaction potentially mediating purchase intention. Furthermore, functional value reduces dissatisfaction and increases purchase intention. This study distinguished social and emotional values as motivational factors and functional values as hygiene factors. The findings offered valuable guidance to software companies for developing useful and profitable apps. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.112-131ISVOUGA - Instituto Superior de Entre Douro e Vouga2024-01-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776/372Copyright (c) 2024 Shu-Chen Chang, Yu-Ping Chiuinfo:eu-repo/semantics/openAccessChang, Shu-ChenLin, Yi-FengChiu, Yu-Ping2024-01-26T10:45:41Zoai:u3isjournal.isvouga.pt:article/776Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:57:38.987834Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
title |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
spellingShingle |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory Chang, Shu-Chen Freemium; Expectation Confirmation Model; Two-Factor Theory; Perceived values; Intention to Pay |
title_short |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
title_full |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
title_fullStr |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
title_full_unstemmed |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
title_sort |
From Freemium to Premium App Services: The Expectation Confirmation Model and Two-Factor Theory |
author |
Chang, Shu-Chen |
author_facet |
Chang, Shu-Chen Lin, Yi-Feng Chiu, Yu-Ping |
author_role |
author |
author2 |
Lin, Yi-Feng Chiu, Yu-Ping |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Chang, Shu-Chen Lin, Yi-Feng Chiu, Yu-Ping |
dc.subject.por.fl_str_mv |
Freemium; Expectation Confirmation Model; Two-Factor Theory; Perceived values; Intention to Pay |
topic |
Freemium; Expectation Confirmation Model; Two-Factor Theory; Perceived values; Intention to Pay |
description |
The freemium strategy is a widely adopted model in the mobile app industry, offering users free access to basic features while enticing them to pay for premium content. Successfully navigating the boundary between these two app types is crucial for developers. This study aimed to examine the impact of perceived values on satisfaction, dissatisfaction, and the intention to pay in utilitarian apps, drawing on the two-factor theory and the expectation confirmation model. Additionally, the study proposed that hygiene factors should be integrated into freemium apps, reserving motivating factors for premium apps. This study used an online survey to collect 552 participants and analyzed by structural equation modeling. The empirical model provided insights into the fundamental determinants of motivating factors transitioning from freemium to premium apps. Results indicated that social and emotional values positively influence satisfaction, with satisfaction potentially mediating purchase intention. Furthermore, functional value reduces dissatisfaction and increases purchase intention. This study distinguished social and emotional values as motivational factors and functional values as hygiene factors. The findings offered valuable guidance to software companies for developing useful and profitable apps. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.112-131 |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-01-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/776/372 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 Shu-Chen Chang, Yu-Ping Chiu info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 Shu-Chen Chang, Yu-Ping Chiu |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137062465568768 |