Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice?
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/14407 |
Resumo: | The purpose of this study is to analyse the influence of the spa as a decision factor in the rural tourism accommodation choice. A survey was administered on a final sample of 342 respondents that attended a rural tourism site at least once in their lives. The results revealed that older tourists usually travel with their partner and family while younger tourists usually travel with their friends. When travelling with their family, tourists are looking to spend time with them. On the other hand, findings also reveal that when travelling without children, “escape from daily routine”, “nature” and “new experiences” and “peace and quiet” are the main motivations for tourists. A cluster analysis revealed distinct groups based on their spa preferences and most valued accommodation features, resulting in the “Low Spa Preferences and Features” and the “High Spa Preferences and Features” segments. This second segment is looking for a full experience including: activities, quality and design features and relaxing at the spa. It was concluded that for this tourist-segment, the spa is a decisive factor for the accommodation choice. In order to further develop and detailed understanding of this tourist profile, future research should focus on in-depth one-to-one interviews. |
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Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice?Rural tourismSpaWellness rural tourismConsumer behaviourGestão de marketingTurismo ruralTermalismoBem-estarMotivação do consumidorComportamento do consumidorThe purpose of this study is to analyse the influence of the spa as a decision factor in the rural tourism accommodation choice. A survey was administered on a final sample of 342 respondents that attended a rural tourism site at least once in their lives. The results revealed that older tourists usually travel with their partner and family while younger tourists usually travel with their friends. When travelling with their family, tourists are looking to spend time with them. On the other hand, findings also reveal that when travelling without children, “escape from daily routine”, “nature” and “new experiences” and “peace and quiet” are the main motivations for tourists. A cluster analysis revealed distinct groups based on their spa preferences and most valued accommodation features, resulting in the “Low Spa Preferences and Features” and the “High Spa Preferences and Features” segments. This second segment is looking for a full experience including: activities, quality and design features and relaxing at the spa. It was concluded that for this tourist-segment, the spa is a decisive factor for the accommodation choice. In order to further develop and detailed understanding of this tourist profile, future research should focus on in-depth one-to-one interviews.O objetivo deste estudo é analisar a influência do spa como fator de decisão na escolha do alojamento de turismo em espaço rural. Foi aplicado um questionário numa amostra final de 342 pessoas que frequentaram um espaço de turismo rural pelo menos uma vez uma vez na vida. Os resultados revelaram que turistas mais velhos tendem a viajar com o seu companheiro(a) ou família, enquanto os turistas mais novos tipicamente viajam com amigos. Quando viajam com a família, os turistas procuram passar tempo com ela. Por outro lado, o estudo revela que quando os turistas viajam sem crianças, “escapar à rotina”, “natureza” e “novas experiências” e “paz e sossego” são as suas principais motivações. Uma análise de cluster revelou dois grupos distintos com base nas preferências em relação ao spa e às características do alojamento mais valorizadas, o que resultou nos segmentos “Low Spa Preferences and Features” e o segmento “High Spa Preferences and Features”. Este último segmento procura uma experiencia completa, com atividades dentro e fora do alojamento, características relativas à qualidade e ao design do alojamento, bem como o spa para relaxar. Concluiu-se ainda que para este segmento, o spa é um fator decisivo na sua escolha de um alojamento de turismo em espaço rural. No sentido de desenvolver uma análise mais detalhada do seu perfil, entrevistas individuais e in-depth deverão ser endereçadas em futuros estudos.2017-09-15T10:57:49Z2017-03-17T00:00:00Z2017-03-172016-12info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/octet-streamhttp://hdl.handle.net/10071/14407TID:201672235engAlmeida, Ana Cristina Alves deinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:55:55Zoai:repositorio.iscte-iul.pt:10071/14407Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:28:36.296940Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? |
title |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? |
spellingShingle |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? Almeida, Ana Cristina Alves de Rural tourism Spa Wellness rural tourism Consumer behaviour Gestão de marketing Turismo rural Termalismo Bem-estar Motivação do consumidor Comportamento do consumidor |
title_short |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? |
title_full |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? |
title_fullStr |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? |
title_full_unstemmed |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? |
title_sort |
Rural tourism: what is the influence of SPA as a decision factor in the accommodation choice? |
author |
Almeida, Ana Cristina Alves de |
author_facet |
Almeida, Ana Cristina Alves de |
author_role |
author |
dc.contributor.author.fl_str_mv |
Almeida, Ana Cristina Alves de |
dc.subject.por.fl_str_mv |
Rural tourism Spa Wellness rural tourism Consumer behaviour Gestão de marketing Turismo rural Termalismo Bem-estar Motivação do consumidor Comportamento do consumidor |
topic |
Rural tourism Spa Wellness rural tourism Consumer behaviour Gestão de marketing Turismo rural Termalismo Bem-estar Motivação do consumidor Comportamento do consumidor |
description |
The purpose of this study is to analyse the influence of the spa as a decision factor in the rural tourism accommodation choice. A survey was administered on a final sample of 342 respondents that attended a rural tourism site at least once in their lives. The results revealed that older tourists usually travel with their partner and family while younger tourists usually travel with their friends. When travelling with their family, tourists are looking to spend time with them. On the other hand, findings also reveal that when travelling without children, “escape from daily routine”, “nature” and “new experiences” and “peace and quiet” are the main motivations for tourists. A cluster analysis revealed distinct groups based on their spa preferences and most valued accommodation features, resulting in the “Low Spa Preferences and Features” and the “High Spa Preferences and Features” segments. This second segment is looking for a full experience including: activities, quality and design features and relaxing at the spa. It was concluded that for this tourist-segment, the spa is a decisive factor for the accommodation choice. In order to further develop and detailed understanding of this tourist profile, future research should focus on in-depth one-to-one interviews. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12 2017-09-15T10:57:49Z 2017-03-17T00:00:00Z 2017-03-17 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/14407 TID:201672235 |
url |
http://hdl.handle.net/10071/14407 |
identifier_str_mv |
TID:201672235 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/octet-stream |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134848718209024 |