Turning Sumol into a worldwide brand for local consumers in the French market - communications plan
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/127694 |
Resumo: | Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media. |
id |
RCAP_ecfe4e057112124eb167321c249db920 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/127694 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Turning Sumol into a worldwide brand for local consumers in the French market - communications planSumolCarbonates industryCommunication planFranceDomínio/Área Científica::Ciências Sociais::Economia e GestãoSumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media.Velosa, JorgeLourenço, CarolinaRUNSilva, Madalena Lopes Pereira Marques da2021-01-192021-01-042026-01-04T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127694TID:202739031enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:36Zoai:run.unl.pt:10362/127694Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:11.505297Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
title |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
spellingShingle |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan Silva, Madalena Lopes Pereira Marques da Sumol Carbonates industry Communication plan France Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
title_full |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
title_fullStr |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
title_full_unstemmed |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
title_sort |
Turning Sumol into a worldwide brand for local consumers in the French market - communications plan |
author |
Silva, Madalena Lopes Pereira Marques da |
author_facet |
Silva, Madalena Lopes Pereira Marques da |
author_role |
author |
dc.contributor.none.fl_str_mv |
Velosa, Jorge Lourenço, Carolina RUN |
dc.contributor.author.fl_str_mv |
Silva, Madalena Lopes Pereira Marques da |
dc.subject.por.fl_str_mv |
Sumol Carbonates industry Communication plan France Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Sumol Carbonates industry Communication plan France Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Sumol’s launch in France aims at increasing sales to the French consumer by positioning the brand as an encourager of dialogue and tolerance among young adults. To promote trial and recommendation, the campaign takes advantage of advertising, promotions, event sponsorship and public relations, investing mainly in online media. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-19 2021-01-04 2021-01-19T00:00:00Z 2026-01-04T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/127694 TID:202739031 |
url |
http://hdl.handle.net/10362/127694 |
identifier_str_mv |
TID:202739031 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138066215993344 |