Analytical based view of digital marketing

Detalhes bibliográficos
Autor(a) principal: Freitas, Tomás Rodrigues Loureiro e Boléo de
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/30277
Resumo: Today’s world is dominated by the usage of the Internet both in a professional and a leisurely manner. Specifically in the ever evolving and competitive professional universe it is important to adopt and grow in line with the most efficient technologies. The significance of Digital Marketing’s adoption was explored to better understand its benefits, which of its tools should be prioritized, how they could lead to competitive advantages, the dangers of users’ privacy regarding data collection and the potential of micro/traditional celebrities. The sample of this study is MediaGate (media agency) and In-Depth Interviews were conducted to its employees to achieve a real-world point of view regarding aforementioned subject matters. This study portraits the potential of Digital Marketing adapted to a small/medium sized enterprise.
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spelling Analytical based view of digital marketingMarketing digital -- Digital marketingVantagem competitiva -- Competitive advantageDigitalTechnologyToday’s world is dominated by the usage of the Internet both in a professional and a leisurely manner. Specifically in the ever evolving and competitive professional universe it is important to adopt and grow in line with the most efficient technologies. The significance of Digital Marketing’s adoption was explored to better understand its benefits, which of its tools should be prioritized, how they could lead to competitive advantages, the dangers of users’ privacy regarding data collection and the potential of micro/traditional celebrities. The sample of this study is MediaGate (media agency) and In-Depth Interviews were conducted to its employees to achieve a real-world point of view regarding aforementioned subject matters. This study portraits the potential of Digital Marketing adapted to a small/medium sized enterprise.2024-01-09T11:59:38Z2023-12-13T00:00:00Z2023-12-132023-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/30277TID:203437241engFreitas, Tomás Rodrigues Loureiro e Boléo deinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-14T01:17:11Zoai:repositorio.iscte-iul.pt:10071/30277Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:40:21.108734Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Analytical based view of digital marketing
title Analytical based view of digital marketing
spellingShingle Analytical based view of digital marketing
Freitas, Tomás Rodrigues Loureiro e Boléo de
Marketing digital -- Digital marketing
Vantagem competitiva -- Competitive advantage
Digital
Technology
title_short Analytical based view of digital marketing
title_full Analytical based view of digital marketing
title_fullStr Analytical based view of digital marketing
title_full_unstemmed Analytical based view of digital marketing
title_sort Analytical based view of digital marketing
author Freitas, Tomás Rodrigues Loureiro e Boléo de
author_facet Freitas, Tomás Rodrigues Loureiro e Boléo de
author_role author
dc.contributor.author.fl_str_mv Freitas, Tomás Rodrigues Loureiro e Boléo de
dc.subject.por.fl_str_mv Marketing digital -- Digital marketing
Vantagem competitiva -- Competitive advantage
Digital
Technology
topic Marketing digital -- Digital marketing
Vantagem competitiva -- Competitive advantage
Digital
Technology
description Today’s world is dominated by the usage of the Internet both in a professional and a leisurely manner. Specifically in the ever evolving and competitive professional universe it is important to adopt and grow in line with the most efficient technologies. The significance of Digital Marketing’s adoption was explored to better understand its benefits, which of its tools should be prioritized, how they could lead to competitive advantages, the dangers of users’ privacy regarding data collection and the potential of micro/traditional celebrities. The sample of this study is MediaGate (media agency) and In-Depth Interviews were conducted to its employees to achieve a real-world point of view regarding aforementioned subject matters. This study portraits the potential of Digital Marketing adapted to a small/medium sized enterprise.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-13T00:00:00Z
2023-12-13
2023-09
2024-01-09T11:59:38Z
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/30277
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dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
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