Analytical based view of digital marketing
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/30277 |
Resumo: | Today’s world is dominated by the usage of the Internet both in a professional and a leisurely manner. Specifically in the ever evolving and competitive professional universe it is important to adopt and grow in line with the most efficient technologies. The significance of Digital Marketing’s adoption was explored to better understand its benefits, which of its tools should be prioritized, how they could lead to competitive advantages, the dangers of users’ privacy regarding data collection and the potential of micro/traditional celebrities. The sample of this study is MediaGate (media agency) and In-Depth Interviews were conducted to its employees to achieve a real-world point of view regarding aforementioned subject matters. This study portraits the potential of Digital Marketing adapted to a small/medium sized enterprise. |
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Analytical based view of digital marketingMarketing digital -- Digital marketingVantagem competitiva -- Competitive advantageDigitalTechnologyToday’s world is dominated by the usage of the Internet both in a professional and a leisurely manner. Specifically in the ever evolving and competitive professional universe it is important to adopt and grow in line with the most efficient technologies. The significance of Digital Marketing’s adoption was explored to better understand its benefits, which of its tools should be prioritized, how they could lead to competitive advantages, the dangers of users’ privacy regarding data collection and the potential of micro/traditional celebrities. The sample of this study is MediaGate (media agency) and In-Depth Interviews were conducted to its employees to achieve a real-world point of view regarding aforementioned subject matters. This study portraits the potential of Digital Marketing adapted to a small/medium sized enterprise.2024-01-09T11:59:38Z2023-12-13T00:00:00Z2023-12-132023-09info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/30277TID:203437241engFreitas, Tomás Rodrigues Loureiro e Boléo deinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-14T01:17:11Zoai:repositorio.iscte-iul.pt:10071/30277Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:40:21.108734Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Analytical based view of digital marketing |
title |
Analytical based view of digital marketing |
spellingShingle |
Analytical based view of digital marketing Freitas, Tomás Rodrigues Loureiro e Boléo de Marketing digital -- Digital marketing Vantagem competitiva -- Competitive advantage Digital Technology |
title_short |
Analytical based view of digital marketing |
title_full |
Analytical based view of digital marketing |
title_fullStr |
Analytical based view of digital marketing |
title_full_unstemmed |
Analytical based view of digital marketing |
title_sort |
Analytical based view of digital marketing |
author |
Freitas, Tomás Rodrigues Loureiro e Boléo de |
author_facet |
Freitas, Tomás Rodrigues Loureiro e Boléo de |
author_role |
author |
dc.contributor.author.fl_str_mv |
Freitas, Tomás Rodrigues Loureiro e Boléo de |
dc.subject.por.fl_str_mv |
Marketing digital -- Digital marketing Vantagem competitiva -- Competitive advantage Digital Technology |
topic |
Marketing digital -- Digital marketing Vantagem competitiva -- Competitive advantage Digital Technology |
description |
Today’s world is dominated by the usage of the Internet both in a professional and a leisurely manner. Specifically in the ever evolving and competitive professional universe it is important to adopt and grow in line with the most efficient technologies. The significance of Digital Marketing’s adoption was explored to better understand its benefits, which of its tools should be prioritized, how they could lead to competitive advantages, the dangers of users’ privacy regarding data collection and the potential of micro/traditional celebrities. The sample of this study is MediaGate (media agency) and In-Depth Interviews were conducted to its employees to achieve a real-world point of view regarding aforementioned subject matters. This study portraits the potential of Digital Marketing adapted to a small/medium sized enterprise. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-13T00:00:00Z 2023-12-13 2023-09 2024-01-09T11:59:38Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/30277 TID:203437241 |
url |
http://hdl.handle.net/10071/30277 |
identifier_str_mv |
TID:203437241 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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