Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/23045 |
Resumo: | The way society communicates has gone through huge changes during the years. This has led to a revolution on the process of gather and exchange information by the consumers regarding brands, products and services. Nowadays, any person can express their opinion on their social media accounts and share it with whoever he/she wants on a global scale. It’s here that Social Media Influencers (SMIs) appear, anyone with a considerably large audience on social media can influence many others to take an action. Currently, the Tourism & Travel (T&T) industry is facing unprecedent challenges due to the Covid-19 pandemic, being one of the biggest sectors worldwide, driving socio economic development and job creation is vital for this industry to recover as faster as possible. Many actions are being done to make that happen and one possible great tool are SMIs. Shortly, this research aims to understand if SMIs can boost the T&T industry by showing that a destination and its tourism services/products are safe in this time of fear of travelling due to the pandemic. |
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Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 eraSocial mediaSocial media influencersTravel and tourismTravel planningCovid-19Redes sociaisInfluenciadores das redes sociaisTurismo e viagensPlaneamento de viagensThe way society communicates has gone through huge changes during the years. This has led to a revolution on the process of gather and exchange information by the consumers regarding brands, products and services. Nowadays, any person can express their opinion on their social media accounts and share it with whoever he/she wants on a global scale. It’s here that Social Media Influencers (SMIs) appear, anyone with a considerably large audience on social media can influence many others to take an action. Currently, the Tourism & Travel (T&T) industry is facing unprecedent challenges due to the Covid-19 pandemic, being one of the biggest sectors worldwide, driving socio economic development and job creation is vital for this industry to recover as faster as possible. Many actions are being done to make that happen and one possible great tool are SMIs. Shortly, this research aims to understand if SMIs can boost the T&T industry by showing that a destination and its tourism services/products are safe in this time of fear of travelling due to the pandemic.A forma como a sociedade comunica tem experienciado significativas mudanças nos últimos anos. Consequentemente, originou-se uma revolução no processo de recolha e troca de informação dos consumidores a respeito de marcas, produtos e serviços. Atualmente, qualquer pessoa pode expressar a sua opinião nas suas contas nas redes sociais e partilhá-la com quem quiser a uma escala global. É desta forma que aparecem os Influenciadores de Redes Sociais (IRSs), qualquer pessoa com uma audiência consideravelmente grande nas redes sociais pode influenciar outros utilizadores a agir da mesma forma que eles. Atualmente, a indústria de Turismo e Viagens (T&V) está a enfrentar desafios sem precedentes devido à pandemia Covid-19. Sendo um dos maiores setores em todo o mundo, capaz de impulsionar o desenvolvimento socioeconómico e a criação de emprego, é vital que esta indústria recupere o mais rapidamente possível. Inúmeras ações estão a ser realizadas com a finalidade de estimular o turismo e uma ótima forma de o fazer pode ser através dos IRSs. Resumidamente, esta pesquisa tenciona entender se os IRSs podem estimular a indústria de T&V, mostrando que um destino e os seus serviços/produtos turísticos são seguros neste período de medo de viajar devido à pandemia.2021-08-25T17:03:10Z2021-07-19T00:00:00Z2021-07-192021-06info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/23045TID:202752267engMadureira, Lara Batistainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:46:48Zoai:repositorio.iscte-iul.pt:10071/23045Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:22:36.533152Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era |
title |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era |
spellingShingle |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era Madureira, Lara Batista Social media Social media influencers Travel and tourism Travel planning Covid-19 Redes sociais Influenciadores das redes sociais Turismo e viagens Planeamento de viagens |
title_short |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era |
title_full |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era |
title_fullStr |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era |
title_full_unstemmed |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era |
title_sort |
Stimulus from social media influencers to the Portuguese tourism and travel industry in the COVID-19 era |
author |
Madureira, Lara Batista |
author_facet |
Madureira, Lara Batista |
author_role |
author |
dc.contributor.author.fl_str_mv |
Madureira, Lara Batista |
dc.subject.por.fl_str_mv |
Social media Social media influencers Travel and tourism Travel planning Covid-19 Redes sociais Influenciadores das redes sociais Turismo e viagens Planeamento de viagens |
topic |
Social media Social media influencers Travel and tourism Travel planning Covid-19 Redes sociais Influenciadores das redes sociais Turismo e viagens Planeamento de viagens |
description |
The way society communicates has gone through huge changes during the years. This has led to a revolution on the process of gather and exchange information by the consumers regarding brands, products and services. Nowadays, any person can express their opinion on their social media accounts and share it with whoever he/she wants on a global scale. It’s here that Social Media Influencers (SMIs) appear, anyone with a considerably large audience on social media can influence many others to take an action. Currently, the Tourism & Travel (T&T) industry is facing unprecedent challenges due to the Covid-19 pandemic, being one of the biggest sectors worldwide, driving socio economic development and job creation is vital for this industry to recover as faster as possible. Many actions are being done to make that happen and one possible great tool are SMIs. Shortly, this research aims to understand if SMIs can boost the T&T industry by showing that a destination and its tourism services/products are safe in this time of fear of travelling due to the pandemic. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-08-25T17:03:10Z 2021-07-19T00:00:00Z 2021-07-19 2021-06 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/23045 TID:202752267 |
url |
http://hdl.handle.net/10071/23045 |
identifier_str_mv |
TID:202752267 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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