Turning Sumol into a worldwide brand for local consumers in the French market - product and price
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/127692 |
Resumo: | Product and price present important elements of the marketing mix and require careful management. This paper provides a theoretical deep dive into the two marketing mix elements, including the discussion of several theories relevant to the case at hand. Moreover, the literature will be applied to Sumol and will help to solve the overall management problem of “how to turn Sumol into a worldwide brand for the local consumer in the French market”. |
id |
RCAP_ffdcd6cf7831d44c9e5a9d7834c9f3ac |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/127692 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Turning Sumol into a worldwide brand for local consumers in the French market - product and priceMaster thesisSumolGeographic expansionMarketing mixProduct strategyPricingDomínio/Área Científica::Ciências Sociais::Economia e GestãoProduct and price present important elements of the marketing mix and require careful management. This paper provides a theoretical deep dive into the two marketing mix elements, including the discussion of several theories relevant to the case at hand. Moreover, the literature will be applied to Sumol and will help to solve the overall management problem of “how to turn Sumol into a worldwide brand for the local consumer in the French market”.Velosa, JorgeLourenço, CarolinaRUNMohren, Anne-Kathrin2021-01-192021-01-042026-01-04T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127692TID:202739074enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:07:35Zoai:run.unl.pt:10362/127692Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:46:11.416569Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price |
title |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price |
spellingShingle |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price Mohren, Anne-Kathrin Master thesis Sumol Geographic expansion Marketing mix Product strategy Pricing Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price |
title_full |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price |
title_fullStr |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price |
title_full_unstemmed |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price |
title_sort |
Turning Sumol into a worldwide brand for local consumers in the French market - product and price |
author |
Mohren, Anne-Kathrin |
author_facet |
Mohren, Anne-Kathrin |
author_role |
author |
dc.contributor.none.fl_str_mv |
Velosa, Jorge Lourenço, Carolina RUN |
dc.contributor.author.fl_str_mv |
Mohren, Anne-Kathrin |
dc.subject.por.fl_str_mv |
Master thesis Sumol Geographic expansion Marketing mix Product strategy Pricing Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Master thesis Sumol Geographic expansion Marketing mix Product strategy Pricing Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Product and price present important elements of the marketing mix and require careful management. This paper provides a theoretical deep dive into the two marketing mix elements, including the discussion of several theories relevant to the case at hand. Moreover, the literature will be applied to Sumol and will help to solve the overall management problem of “how to turn Sumol into a worldwide brand for the local consumer in the French market”. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-01-19 2021-01-04 2021-01-19T00:00:00Z 2026-01-04T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/127692 TID:202739074 |
url |
http://hdl.handle.net/10362/127692 |
identifier_str_mv |
TID:202739074 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138066212847616 |