Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry

Detalhes bibliográficos
Autor(a) principal: Borges, Alex Fernando
Data de Publicação: 2014
Outros Autores: Alvim Júnior, Sidney Pimenta, Mesquita, Daniel Leite, Enoque, Alessandro Gomes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/15199
Resumo: The purpose of this paper is to understand the strategic behavior of an organization from the Brazilian ethanol industry. Specifically, this paper aimed to describe how the organization’s entrance in the Brazilian ethanol industry occurred, and to identify the organization’s positioning and strategic behavior through the application of Miles and Snow (1978) typology. Using a qualitative research design, a case study was conducted, based on documental research and semistructured interviews with three directors from the studied organization. We also utilized a structured questionnaire elaborated by Conant et al. (1990) and adapted by Gardelin (2010), aiming to categorize the strategies adopted by the organization. The results showed that the organization has a hybrid behavior pattern, varying from investigative to analytical, characterizing its strategic behavior through a dual strategy: on one hand, the organization investigates the environment and its competitive industry, introducing an innovative perspective in its external and internal operations; and on the other hand, the organization analyzes these internal and external contexts seeking a more effective positioning in national and international markets. Thus, Miles and Snow typology presents itself as an important research tool for the analysis and adoption of certain strategic positioning and decision making, establishing itself as a frame of reference for studies that seek to understand the strategic organizational reality.
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spelling Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol IndustryComportamento estratégico: estudo de caso em uma organização do setor sucroenergético brasileiroStrategy; Strategic Management; Positioning; Miles and Snow; Ethanol.Administração; Administração de EmpresasComportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso.The purpose of this paper is to understand the strategic behavior of an organization from the Brazilian ethanol industry. Specifically, this paper aimed to describe how the organization’s entrance in the Brazilian ethanol industry occurred, and to identify the organization’s positioning and strategic behavior through the application of Miles and Snow (1978) typology. Using a qualitative research design, a case study was conducted, based on documental research and semistructured interviews with three directors from the studied organization. We also utilized a structured questionnaire elaborated by Conant et al. (1990) and adapted by Gardelin (2010), aiming to categorize the strategies adopted by the organization. The results showed that the organization has a hybrid behavior pattern, varying from investigative to analytical, characterizing its strategic behavior through a dual strategy: on one hand, the organization investigates the environment and its competitive industry, introducing an innovative perspective in its external and internal operations; and on the other hand, the organization analyzes these internal and external contexts seeking a more effective positioning in national and international markets. Thus, Miles and Snow typology presents itself as an important research tool for the analysis and adoption of certain strategic positioning and decision making, establishing itself as a frame of reference for studies that seek to understand the strategic organizational reality.O objetivo do presente trabalho consistiu em compreender o comportamento estratégico de uma organização do setor sucroenergético brasileiro. Especificamente, buscou-se descrever como ocorreu o processo de entrada da organização no setor sucroenergético brasileiro e categorizar o comportamento e o posicionamento estratégico da organização a partir da aplicação da tipologia de Miles e Snow (1978). A partir de uma pesquisa qualitativa, efetuou-se um estudo de caso por meio de pesquisa documental e de entrevistas semiestruturadas junto a três diretores de uma das unidades da organização estudada. Também foi utilizado um questionário fechado, elaborado por Conant et al. (1990) e adaptado por Gardelin (2010), com o objetivo de categorizar as estratégias utilizadas pela organização. Os resultados indicaram que a organização estudada possui um padrão de comportamento híbrido, variando entre prospector e analítico, caracterizando o posicionamento da empresa a partir de uma dupla estratégia: ora prospectando o ambiente e o setor competitivo, introduzindo uma perspectiva inovadora em sua atuação interna e externa; ora analisando estes contextos internos e externos na busca de uma inserção no mercado local e internacional mais efetiva. Logo, a tipologia de Miles e Snow apresenta-se como importante instrumento de pesquisa para a análise e adoção de determinados posicionamentos estratégicos e para a tomada de decisão, mostrando-se assim como quadro de referência para a realização de estudos que procurem compreender a realidade estratégica organizacional. DOI:10.5585/riae.v13i1.2032Universidade Nove de Julho - UNINOVEBorges, Alex FernandoAlvim Júnior, Sidney PimentaMesquita, Daniel LeiteEnoque, Alessandro Gomes2014-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1519910.5585/ijsm.v13i1.2032Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-92Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-922176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15199/7395Copyright (c) 2014 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2019-09-24T17:24:59Zoai:https://periodicos.uninove.br:article/15199Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-24T17:24:59Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
Comportamento estratégico: estudo de caso em uma organização do setor sucroenergético brasileiro
title Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
spellingShingle Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
Borges, Alex Fernando
Strategy; Strategic Management; Positioning; Miles and Snow; Ethanol.
Administração; Administração de Empresas
Comportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso.
title_short Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
title_full Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
title_fullStr Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
title_full_unstemmed Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
title_sort Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
author Borges, Alex Fernando
author_facet Borges, Alex Fernando
Alvim Júnior, Sidney Pimenta
Mesquita, Daniel Leite
Enoque, Alessandro Gomes
author_role author
author2 Alvim Júnior, Sidney Pimenta
Mesquita, Daniel Leite
Enoque, Alessandro Gomes
author2_role author
author
author
dc.contributor.none.fl_str_mv

dc.contributor.author.fl_str_mv Borges, Alex Fernando
Alvim Júnior, Sidney Pimenta
Mesquita, Daniel Leite
Enoque, Alessandro Gomes
dc.subject.none.fl_str_mv
dc.subject.por.fl_str_mv Strategy; Strategic Management; Positioning; Miles and Snow; Ethanol.
Administração; Administração de Empresas
Comportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso.
topic Strategy; Strategic Management; Positioning; Miles and Snow; Ethanol.
Administração; Administração de Empresas
Comportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso.
description The purpose of this paper is to understand the strategic behavior of an organization from the Brazilian ethanol industry. Specifically, this paper aimed to describe how the organization’s entrance in the Brazilian ethanol industry occurred, and to identify the organization’s positioning and strategic behavior through the application of Miles and Snow (1978) typology. Using a qualitative research design, a case study was conducted, based on documental research and semistructured interviews with three directors from the studied organization. We also utilized a structured questionnaire elaborated by Conant et al. (1990) and adapted by Gardelin (2010), aiming to categorize the strategies adopted by the organization. The results showed that the organization has a hybrid behavior pattern, varying from investigative to analytical, characterizing its strategic behavior through a dual strategy: on one hand, the organization investigates the environment and its competitive industry, introducing an innovative perspective in its external and internal operations; and on the other hand, the organization analyzes these internal and external contexts seeking a more effective positioning in national and international markets. Thus, Miles and Snow typology presents itself as an important research tool for the analysis and adoption of certain strategic positioning and decision making, establishing itself as a frame of reference for studies that seek to understand the strategic organizational reality.
publishDate 2014
dc.date.none.fl_str_mv 2014-03-01
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/15199
10.5585/ijsm.v13i1.2032
url https://periodicos.uninove.br/riae/article/view/15199
identifier_str_mv 10.5585/ijsm.v13i1.2032
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/15199/7395
dc.rights.driver.fl_str_mv Copyright (c) 2014 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-92
Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-92
2176-0756
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