Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/15199 |
Resumo: | The purpose of this paper is to understand the strategic behavior of an organization from the Brazilian ethanol industry. Specifically, this paper aimed to describe how the organization’s entrance in the Brazilian ethanol industry occurred, and to identify the organization’s positioning and strategic behavior through the application of Miles and Snow (1978) typology. Using a qualitative research design, a case study was conducted, based on documental research and semistructured interviews with three directors from the studied organization. We also utilized a structured questionnaire elaborated by Conant et al. (1990) and adapted by Gardelin (2010), aiming to categorize the strategies adopted by the organization. The results showed that the organization has a hybrid behavior pattern, varying from investigative to analytical, characterizing its strategic behavior through a dual strategy: on one hand, the organization investigates the environment and its competitive industry, introducing an innovative perspective in its external and internal operations; and on the other hand, the organization analyzes these internal and external contexts seeking a more effective positioning in national and international markets. Thus, Miles and Snow typology presents itself as an important research tool for the analysis and adoption of certain strategic positioning and decision making, establishing itself as a frame of reference for studies that seek to understand the strategic organizational reality. |
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Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol IndustryComportamento estratégico: estudo de caso em uma organização do setor sucroenergético brasileiroStrategy; Strategic Management; Positioning; Miles and Snow; Ethanol.Administração; Administração de EmpresasComportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso.The purpose of this paper is to understand the strategic behavior of an organization from the Brazilian ethanol industry. Specifically, this paper aimed to describe how the organization’s entrance in the Brazilian ethanol industry occurred, and to identify the organization’s positioning and strategic behavior through the application of Miles and Snow (1978) typology. Using a qualitative research design, a case study was conducted, based on documental research and semistructured interviews with three directors from the studied organization. We also utilized a structured questionnaire elaborated by Conant et al. (1990) and adapted by Gardelin (2010), aiming to categorize the strategies adopted by the organization. The results showed that the organization has a hybrid behavior pattern, varying from investigative to analytical, characterizing its strategic behavior through a dual strategy: on one hand, the organization investigates the environment and its competitive industry, introducing an innovative perspective in its external and internal operations; and on the other hand, the organization analyzes these internal and external contexts seeking a more effective positioning in national and international markets. Thus, Miles and Snow typology presents itself as an important research tool for the analysis and adoption of certain strategic positioning and decision making, establishing itself as a frame of reference for studies that seek to understand the strategic organizational reality.O objetivo do presente trabalho consistiu em compreender o comportamento estratégico de uma organização do setor sucroenergético brasileiro. Especificamente, buscou-se descrever como ocorreu o processo de entrada da organização no setor sucroenergético brasileiro e categorizar o comportamento e o posicionamento estratégico da organização a partir da aplicação da tipologia de Miles e Snow (1978). A partir de uma pesquisa qualitativa, efetuou-se um estudo de caso por meio de pesquisa documental e de entrevistas semiestruturadas junto a três diretores de uma das unidades da organização estudada. Também foi utilizado um questionário fechado, elaborado por Conant et al. (1990) e adaptado por Gardelin (2010), com o objetivo de categorizar as estratégias utilizadas pela organização. Os resultados indicaram que a organização estudada possui um padrão de comportamento híbrido, variando entre prospector e analítico, caracterizando o posicionamento da empresa a partir de uma dupla estratégia: ora prospectando o ambiente e o setor competitivo, introduzindo uma perspectiva inovadora em sua atuação interna e externa; ora analisando estes contextos internos e externos na busca de uma inserção no mercado local e internacional mais efetiva. Logo, a tipologia de Miles e Snow apresenta-se como importante instrumento de pesquisa para a análise e adoção de determinados posicionamentos estratégicos e para a tomada de decisão, mostrando-se assim como quadro de referência para a realização de estudos que procurem compreender a realidade estratégica organizacional. DOI:10.5585/riae.v13i1.2032Universidade Nove de Julho - UNINOVEBorges, Alex FernandoAlvim Júnior, Sidney PimentaMesquita, Daniel LeiteEnoque, Alessandro Gomes2014-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1519910.5585/ijsm.v13i1.2032Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-92Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-922176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15199/7395Copyright (c) 2014 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2019-09-24T17:24:59Zoai:https://periodicos.uninove.br:article/15199Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-24T17:24:59Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry Comportamento estratégico: estudo de caso em uma organização do setor sucroenergético brasileiro |
title |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry |
spellingShingle |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry Borges, Alex Fernando Strategy; Strategic Management; Positioning; Miles and Snow; Ethanol. Administração; Administração de Empresas Comportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso. |
title_short |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry |
title_full |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry |
title_fullStr |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry |
title_full_unstemmed |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry |
title_sort |
Strategic Behavior: Case Study of an Organization from the Brazilian Ethanol Industry |
author |
Borges, Alex Fernando |
author_facet |
Borges, Alex Fernando Alvim Júnior, Sidney Pimenta Mesquita, Daniel Leite Enoque, Alessandro Gomes |
author_role |
author |
author2 |
Alvim Júnior, Sidney Pimenta Mesquita, Daniel Leite Enoque, Alessandro Gomes |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Borges, Alex Fernando Alvim Júnior, Sidney Pimenta Mesquita, Daniel Leite Enoque, Alessandro Gomes |
dc.subject.none.fl_str_mv |
|
dc.subject.por.fl_str_mv |
Strategy; Strategic Management; Positioning; Miles and Snow; Ethanol. Administração; Administração de Empresas Comportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso. |
topic |
Strategy; Strategic Management; Positioning; Miles and Snow; Ethanol. Administração; Administração de Empresas Comportamento estratégico; Posicionamento; Tipologia; Miles e Snow; Estudo de caso. |
description |
The purpose of this paper is to understand the strategic behavior of an organization from the Brazilian ethanol industry. Specifically, this paper aimed to describe how the organization’s entrance in the Brazilian ethanol industry occurred, and to identify the organization’s positioning and strategic behavior through the application of Miles and Snow (1978) typology. Using a qualitative research design, a case study was conducted, based on documental research and semistructured interviews with three directors from the studied organization. We also utilized a structured questionnaire elaborated by Conant et al. (1990) and adapted by Gardelin (2010), aiming to categorize the strategies adopted by the organization. The results showed that the organization has a hybrid behavior pattern, varying from investigative to analytical, characterizing its strategic behavior through a dual strategy: on one hand, the organization investigates the environment and its competitive industry, introducing an innovative perspective in its external and internal operations; and on the other hand, the organization analyzes these internal and external contexts seeking a more effective positioning in national and international markets. Thus, Miles and Snow typology presents itself as an important research tool for the analysis and adoption of certain strategic positioning and decision making, establishing itself as a frame of reference for studies that seek to understand the strategic organizational reality. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-03-01 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15199 10.5585/ijsm.v13i1.2032 |
url |
https://periodicos.uninove.br/riae/article/view/15199 |
identifier_str_mv |
10.5585/ijsm.v13i1.2032 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15199/7395 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-92 Revista Ibero-Americana de Estratégia; Vol 13, No 1 (2014): January/March; 80-92 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
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Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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