Role of a professional football team in the development of a city branding: a literature review

Detalhes bibliográficos
Autor(a) principal: Fernández, Manuel Lopezneria
Data de Publicação: 2022
Outros Autores: Villar, Fernando Rey Castillo
Tipo de documento: preprint
Idioma: spa
Título da fonte: SciELO Preprints
Texto Completo: https://preprints.scielo.org/index.php/scielo/preprint/view/4987
Resumo: Football is one of the most popular sports in the world, it generates millions of dollars a year through its professional teams, in addition to creating jobs, social changes and also as generators of peace. Nowadays, the brand of places and more specific to cities has gained an extraordinary boost among city officials. Unlike mega sporting events like World Cups and the Olympics, professional football teams have sparingly applied practice and research to city branding or city branding strategies. The purpose of the research is to identify the relationship between professional football teams and the strategy to transform and promote the image of a city through a literature review. The results of the literature review allow us to visualize the theoretical status, evolution and role of professional football teams in the development of a city brand. The results of the literary review show that professional football clubs influence the brand of a city and several of its interest groups, such as tourists, investors and residents.
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spelling Role of a professional football team in the development of a city branding: a literature reviewRol de un equipo profesional de fútbol en el desarrollo de una marca ciudad: una revisión de la literaturaPapel de um time de futebol profissional no desenvolvimento de uma marca de cidade: uma revisão da literaturafutebolrevisiónmarca ciudadmarcabranding deportivofootballreviewcity brandingbrandsport brandingFútbolRevisiónMarca CiudadMarcaBranding deportivoFootball is one of the most popular sports in the world, it generates millions of dollars a year through its professional teams, in addition to creating jobs, social changes and also as generators of peace. Nowadays, the brand of places and more specific to cities has gained an extraordinary boost among city officials. Unlike mega sporting events like World Cups and the Olympics, professional football teams have sparingly applied practice and research to city branding or city branding strategies. The purpose of the research is to identify the relationship between professional football teams and the strategy to transform and promote the image of a city through a literature review. The results of the literature review allow us to visualize the theoretical status, evolution and role of professional football teams in the development of a city brand. The results of the literary review show that professional football clubs influence the brand of a city and several of its interest groups, such as tourists, investors and residents.El fútbol es uno de los deportes más populares del mundo, genera al año ganancias millonarias a través de sus equipos profesionales, además de crear empleos, cambios sociales e inclusive como generadores de paz. En nuestros días, la marca de lugares y más específicamente de ciudades, ha ganado un impulso extraordinario entre los funcionarios de la ciudad. A diferencia de los mega eventos deportivos como los mundiales de futbol y los juegos olímpicos, los equipos profesionales de balompié han aplicado escasamente la práctica y la investigación las estrategias de city branding o marca ciudad. El propósito de la investigación es identificar la relación entre los equipos profesionales de futbol y la estrategia para transformar y promocionar la imagen de una ciudad a través de una revisión de literatura. Los resultados de la revisión de la literatura permiten visualizar el estatus teórico, evolución y rol de los equipos profesionales de futbol en el desarrollo de una marca ciudad. Los resultados de la revisión literaria dejan ver que los clubes de balompié profesionales influyen en la marca de una ciudad y en varios de sus stakeholders, como turistas, inversores y residentes.SciELO PreprintsSciELO PreprintsSciELO Preprints2022-12-23info:eu-repo/semantics/preprintinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://preprints.scielo.org/index.php/scielo/preprint/view/498710.1590/SciELOPreprints.4987spahttps://preprints.scielo.org/index.php/scielo/article/view/4987/9867Copyright (c) 2022 Manuel Lopezneria Fernández, Fernando Rey Castillo Villarhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFernández, Manuel LopezneriaVillar, Fernando Rey Castilloreponame:SciELO Preprintsinstname:SciELOinstacron:SCI2022-11-14T19:52:11Zoai:ops.preprints.scielo.org:preprint/4987Servidor de preprintshttps://preprints.scielo.org/index.php/scieloONGhttps://preprints.scielo.org/index.php/scielo/oaiscielo.submission@scielo.orgopendoar:2022-11-14T19:52:11SciELO Preprints - SciELOfalse
dc.title.none.fl_str_mv Role of a professional football team in the development of a city branding: a literature review
Rol de un equipo profesional de fútbol en el desarrollo de una marca ciudad: una revisión de la literatura
Papel de um time de futebol profissional no desenvolvimento de uma marca de cidade: uma revisão da literatura
title Role of a professional football team in the development of a city branding: a literature review
spellingShingle Role of a professional football team in the development of a city branding: a literature review
Fernández, Manuel Lopezneria
futebol
revisión
marca ciudad
marca
branding deportivo
football
review
city branding
brand
sport branding
Fútbol
Revisión
Marca Ciudad
Marca
Branding deportivo
title_short Role of a professional football team in the development of a city branding: a literature review
title_full Role of a professional football team in the development of a city branding: a literature review
title_fullStr Role of a professional football team in the development of a city branding: a literature review
title_full_unstemmed Role of a professional football team in the development of a city branding: a literature review
title_sort Role of a professional football team in the development of a city branding: a literature review
author Fernández, Manuel Lopezneria
author_facet Fernández, Manuel Lopezneria
Villar, Fernando Rey Castillo
author_role author
author2 Villar, Fernando Rey Castillo
author2_role author
dc.contributor.author.fl_str_mv Fernández, Manuel Lopezneria
Villar, Fernando Rey Castillo
dc.subject.por.fl_str_mv futebol
revisión
marca ciudad
marca
branding deportivo
football
review
city branding
brand
sport branding
Fútbol
Revisión
Marca Ciudad
Marca
Branding deportivo
topic futebol
revisión
marca ciudad
marca
branding deportivo
football
review
city branding
brand
sport branding
Fútbol
Revisión
Marca Ciudad
Marca
Branding deportivo
description Football is one of the most popular sports in the world, it generates millions of dollars a year through its professional teams, in addition to creating jobs, social changes and also as generators of peace. Nowadays, the brand of places and more specific to cities has gained an extraordinary boost among city officials. Unlike mega sporting events like World Cups and the Olympics, professional football teams have sparingly applied practice and research to city branding or city branding strategies. The purpose of the research is to identify the relationship between professional football teams and the strategy to transform and promote the image of a city through a literature review. The results of the literature review allow us to visualize the theoretical status, evolution and role of professional football teams in the development of a city brand. The results of the literary review show that professional football clubs influence the brand of a city and several of its interest groups, such as tourists, investors and residents.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/preprint
info:eu-repo/semantics/publishedVersion
format preprint
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://preprints.scielo.org/index.php/scielo/preprint/view/4987
10.1590/SciELOPreprints.4987
url https://preprints.scielo.org/index.php/scielo/preprint/view/4987
identifier_str_mv 10.1590/SciELOPreprints.4987
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://preprints.scielo.org/index.php/scielo/article/view/4987/9867
dc.rights.driver.fl_str_mv Copyright (c) 2022 Manuel Lopezneria Fernández, Fernando Rey Castillo Villar
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Manuel Lopezneria Fernández, Fernando Rey Castillo Villar
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv SciELO Preprints
SciELO Preprints
SciELO Preprints
publisher.none.fl_str_mv SciELO Preprints
SciELO Preprints
SciELO Preprints
dc.source.none.fl_str_mv reponame:SciELO Preprints
instname:SciELO
instacron:SCI
instname_str SciELO
instacron_str SCI
institution SCI
reponame_str SciELO Preprints
collection SciELO Preprints
repository.name.fl_str_mv SciELO Preprints - SciELO
repository.mail.fl_str_mv scielo.submission@scielo.org
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