Role of a professional football team in the development of a city branding: a literature review
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | preprint |
Idioma: | spa |
Título da fonte: | SciELO Preprints |
Texto Completo: | https://preprints.scielo.org/index.php/scielo/preprint/view/4987 |
Resumo: | Football is one of the most popular sports in the world, it generates millions of dollars a year through its professional teams, in addition to creating jobs, social changes and also as generators of peace. Nowadays, the brand of places and more specific to cities has gained an extraordinary boost among city officials. Unlike mega sporting events like World Cups and the Olympics, professional football teams have sparingly applied practice and research to city branding or city branding strategies. The purpose of the research is to identify the relationship between professional football teams and the strategy to transform and promote the image of a city through a literature review. The results of the literature review allow us to visualize the theoretical status, evolution and role of professional football teams in the development of a city brand. The results of the literary review show that professional football clubs influence the brand of a city and several of its interest groups, such as tourists, investors and residents. |
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Role of a professional football team in the development of a city branding: a literature reviewRol de un equipo profesional de fútbol en el desarrollo de una marca ciudad: una revisión de la literaturaPapel de um time de futebol profissional no desenvolvimento de uma marca de cidade: uma revisão da literaturafutebolrevisiónmarca ciudadmarcabranding deportivofootballreviewcity brandingbrandsport brandingFútbolRevisiónMarca CiudadMarcaBranding deportivoFootball is one of the most popular sports in the world, it generates millions of dollars a year through its professional teams, in addition to creating jobs, social changes and also as generators of peace. Nowadays, the brand of places and more specific to cities has gained an extraordinary boost among city officials. Unlike mega sporting events like World Cups and the Olympics, professional football teams have sparingly applied practice and research to city branding or city branding strategies. The purpose of the research is to identify the relationship between professional football teams and the strategy to transform and promote the image of a city through a literature review. The results of the literature review allow us to visualize the theoretical status, evolution and role of professional football teams in the development of a city brand. The results of the literary review show that professional football clubs influence the brand of a city and several of its interest groups, such as tourists, investors and residents.El fútbol es uno de los deportes más populares del mundo, genera al año ganancias millonarias a través de sus equipos profesionales, además de crear empleos, cambios sociales e inclusive como generadores de paz. En nuestros días, la marca de lugares y más específicamente de ciudades, ha ganado un impulso extraordinario entre los funcionarios de la ciudad. A diferencia de los mega eventos deportivos como los mundiales de futbol y los juegos olímpicos, los equipos profesionales de balompié han aplicado escasamente la práctica y la investigación las estrategias de city branding o marca ciudad. El propósito de la investigación es identificar la relación entre los equipos profesionales de futbol y la estrategia para transformar y promocionar la imagen de una ciudad a través de una revisión de literatura. Los resultados de la revisión de la literatura permiten visualizar el estatus teórico, evolución y rol de los equipos profesionales de futbol en el desarrollo de una marca ciudad. Los resultados de la revisión literaria dejan ver que los clubes de balompié profesionales influyen en la marca de una ciudad y en varios de sus stakeholders, como turistas, inversores y residentes.SciELO PreprintsSciELO PreprintsSciELO Preprints2022-12-23info:eu-repo/semantics/preprintinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://preprints.scielo.org/index.php/scielo/preprint/view/498710.1590/SciELOPreprints.4987spahttps://preprints.scielo.org/index.php/scielo/article/view/4987/9867Copyright (c) 2022 Manuel Lopezneria Fernández, Fernando Rey Castillo Villarhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFernández, Manuel LopezneriaVillar, Fernando Rey Castilloreponame:SciELO Preprintsinstname:SciELOinstacron:SCI2022-11-14T19:52:11Zoai:ops.preprints.scielo.org:preprint/4987Servidor de preprintshttps://preprints.scielo.org/index.php/scieloONGhttps://preprints.scielo.org/index.php/scielo/oaiscielo.submission@scielo.orgopendoar:2022-11-14T19:52:11SciELO Preprints - SciELOfalse |
dc.title.none.fl_str_mv |
Role of a professional football team in the development of a city branding: a literature review Rol de un equipo profesional de fútbol en el desarrollo de una marca ciudad: una revisión de la literatura Papel de um time de futebol profissional no desenvolvimento de uma marca de cidade: uma revisão da literatura |
title |
Role of a professional football team in the development of a city branding: a literature review |
spellingShingle |
Role of a professional football team in the development of a city branding: a literature review Fernández, Manuel Lopezneria futebol revisión marca ciudad marca branding deportivo football review city branding brand sport branding Fútbol Revisión Marca Ciudad Marca Branding deportivo |
title_short |
Role of a professional football team in the development of a city branding: a literature review |
title_full |
Role of a professional football team in the development of a city branding: a literature review |
title_fullStr |
Role of a professional football team in the development of a city branding: a literature review |
title_full_unstemmed |
Role of a professional football team in the development of a city branding: a literature review |
title_sort |
Role of a professional football team in the development of a city branding: a literature review |
author |
Fernández, Manuel Lopezneria |
author_facet |
Fernández, Manuel Lopezneria Villar, Fernando Rey Castillo |
author_role |
author |
author2 |
Villar, Fernando Rey Castillo |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Fernández, Manuel Lopezneria Villar, Fernando Rey Castillo |
dc.subject.por.fl_str_mv |
futebol revisión marca ciudad marca branding deportivo football review city branding brand sport branding Fútbol Revisión Marca Ciudad Marca Branding deportivo |
topic |
futebol revisión marca ciudad marca branding deportivo football review city branding brand sport branding Fútbol Revisión Marca Ciudad Marca Branding deportivo |
description |
Football is one of the most popular sports in the world, it generates millions of dollars a year through its professional teams, in addition to creating jobs, social changes and also as generators of peace. Nowadays, the brand of places and more specific to cities has gained an extraordinary boost among city officials. Unlike mega sporting events like World Cups and the Olympics, professional football teams have sparingly applied practice and research to city branding or city branding strategies. The purpose of the research is to identify the relationship between professional football teams and the strategy to transform and promote the image of a city through a literature review. The results of the literature review allow us to visualize the theoretical status, evolution and role of professional football teams in the development of a city brand. The results of the literary review show that professional football clubs influence the brand of a city and several of its interest groups, such as tourists, investors and residents. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/preprint info:eu-repo/semantics/publishedVersion |
format |
preprint |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://preprints.scielo.org/index.php/scielo/preprint/view/4987 10.1590/SciELOPreprints.4987 |
url |
https://preprints.scielo.org/index.php/scielo/preprint/view/4987 |
identifier_str_mv |
10.1590/SciELOPreprints.4987 |
dc.language.iso.fl_str_mv |
spa |
language |
spa |
dc.relation.none.fl_str_mv |
https://preprints.scielo.org/index.php/scielo/article/view/4987/9867 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Manuel Lopezneria Fernández, Fernando Rey Castillo Villar https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Manuel Lopezneria Fernández, Fernando Rey Castillo Villar https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
SciELO Preprints SciELO Preprints SciELO Preprints |
publisher.none.fl_str_mv |
SciELO Preprints SciELO Preprints SciELO Preprints |
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reponame:SciELO Preprints instname:SciELO instacron:SCI |
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SciELO |
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SCI |
institution |
SCI |
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SciELO Preprints |
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SciELO Preprints |
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SciELO Preprints - SciELO |
repository.mail.fl_str_mv |
scielo.submission@scielo.org |
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