Estudo de caso:“carona que contagia” do guaraná antarctica

Detalhes bibliográficos
Autor(a) principal: Nunes, Nayara Danielle Silva Leão
Data de Publicação: 2013
Idioma: por
Título da fonte: Repositório Institucional da UCB
Texto Completo: https://repositorio.ucb.br:9443/jspui/handle/10869/4784
Resumo: Publicidade e Propaganda
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spelling Nunes, Nayara Danielle Silva Leão2014-10-27T20:16:17Z2016-10-10T03:27:17Z2014-10-27T20:16:17Z2016-10-10T03:27:17Z2013NUNES, Nayara Danielle Silva Leão. Estudo de caso:“carona que contagia” do guaraná antarctica. 2013. 25 f. Monografia (Publicidade e Propaganda). Universidade Católica de Brasília, Brasília, 2013.https://repositorio.ucb.br:9443/jspui/handle/10869/4784Publicidade e PropagandaNesse artigo serão analisadas as estratégias utilizadas na campanha “Carona Que Contagia”, do Guaraná Antarctica, ação de guerrilha promovida pouco antes do carnaval do ano de 2012. Com as estratégias de guerrilha, a campanha realizada obteve um grande número de engajamento dos consumidores junto à marca, o que mostra o poder das estratégias nas redes sociais quando uma campanha é bem planejada.Submitted by Franciene Cerqueira Silva (franciene.silva@ucb.br) on 2014-10-25T16:26:04Z No. of bitstreams: 2 license_rdf: 20618 bytes, checksum: b67ac4fa37d756ac08366dbc4e32ada7 (MD5) Nayara Danielle Silva Leão Nunes.pdf: 767529 bytes, checksum: 1e55bc2757968257921be2cf4bdcd67c (MD5)Approved for entry into archive by Kelson Anthony de Menezes(kelson@ucb.br) on 2014-10-27T20:16:17Z (GMT) No. of bitstreams: 2 license_rdf: 20618 bytes, checksum: b67ac4fa37d756ac08366dbc4e32ada7 (MD5) Nayara Danielle Silva Leão Nunes.pdf: 767529 bytes, checksum: 1e55bc2757968257921be2cf4bdcd67c (MD5)Made available in DSpace on 2014-10-27T20:16:17Z (GMT). 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dc.title.pt_BR.fl_str_mv Estudo de caso:“carona que contagia” do guaraná antarctica
title Estudo de caso:“carona que contagia” do guaraná antarctica
spellingShingle Estudo de caso:“carona que contagia” do guaraná antarctica
Nunes, Nayara Danielle Silva Leão
Publicidade e Propaganda
Estratégia
Redes Sociais
Guaraná Antarctica
title_short Estudo de caso:“carona que contagia” do guaraná antarctica
title_full Estudo de caso:“carona que contagia” do guaraná antarctica
title_fullStr Estudo de caso:“carona que contagia” do guaraná antarctica
title_full_unstemmed Estudo de caso:“carona que contagia” do guaraná antarctica
title_sort Estudo de caso:“carona que contagia” do guaraná antarctica
author Nunes, Nayara Danielle Silva Leão
author_facet Nunes, Nayara Danielle Silva Leão
author_role author
dc.contributor.author.fl_str_mv Nunes, Nayara Danielle Silva Leão
dc.subject.por.fl_str_mv Publicidade e Propaganda
Estratégia
Redes Sociais
Guaraná Antarctica
topic Publicidade e Propaganda
Estratégia
Redes Sociais
Guaraná Antarctica
dc.description.pt_BR.fl_txt_mv Publicidade e Propaganda
dc.description.abstract.por.fl_txt_mv Nesse artigo serão analisadas as estratégias utilizadas na campanha “Carona Que Contagia”, do Guaraná Antarctica, ação de guerrilha promovida pouco antes do carnaval do ano de 2012. Com as estratégias de guerrilha, a campanha realizada obteve um grande número de engajamento dos consumidores junto à marca, o que mostra o poder das estratégias nas redes sociais quando uma campanha é bem planejada.
description Publicidade e Propaganda
publishDate 2013
dc.date.issued.fl_str_mv 2013
dc.date.accessioned.fl_str_mv 2014-10-27T20:16:17Z
2016-10-10T03:27:17Z
dc.date.available.fl_str_mv 2014-10-27T20:16:17Z
2016-10-10T03:27:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv NUNES, Nayara Danielle Silva Leão. Estudo de caso:“carona que contagia” do guaraná antarctica. 2013. 25 f. Monografia (Publicidade e Propaganda). Universidade Católica de Brasília, Brasília, 2013.
dc.identifier.uri.fl_str_mv https://repositorio.ucb.br:9443/jspui/handle/10869/4784
identifier_str_mv NUNES, Nayara Danielle Silva Leão. Estudo de caso:“carona que contagia” do guaraná antarctica. 2013. 25 f. Monografia (Publicidade e Propaganda). Universidade Católica de Brasília, Brasília, 2013.
url https://repositorio.ucb.br:9443/jspui/handle/10869/4784
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