Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional

Detalhes bibliográficos
Autor(a) principal: Coimbras, Adriana Berquó
Data de Publicação: 2013
Idioma: por
Título da fonte: Repositório Institucional da UCB
Texto Completo: https://repositorio.ucb.br:9443/jspui/handle/10869/1530
Resumo: Comunicação Social
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spelling Coimbras, Adriana Berquó2013-09-02T20:21:30Z2016-10-10T03:27:04Z2013-09-02T20:21:30Z2016-10-10T03:27:04Z2013-06-28COIMBRAS, Adriana Berquó. Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional. 2013. 72 f. Monografia (Graduação) – Universidade Católica de Brasília, Brasília, 2013.https://repositorio.ucb.br:9443/jspui/handle/10869/1530Comunicação SocialEsse projeto experimental é um de programa audiovisual para internet que aborda temas voltados para mercado de Marketing Promocional (promoção de vendas) de Brasília. O nome dele é Pronto! e é pioneiro no gênero. O formato do programa são curtos episódios de 5 a 7 minutos e cada um trata um tema diferente dentro da área do Marketing. As gravações foram bastidores de campanhas ou ações promocionais; curiosidade sobre o planejamento, criação e produção de determinada campanha; depoimentos de profissionais renomados do mercado de promo; tendências relacionados a comunicação promocional e exposição de cases. O Pronto! é veiculado no Youtube, onde tem canal próprio.This experimental project is an audiovisual program for internet that addresses issues facing market of Promotional Marketing (sales promotion) of Brasilia. It is called Pronto! and is a pioneer in the genre. The format of the program are short episodes 5-7 minutes and each covers a different topic within the area of Live Marketing. The recordings were backstage campaigns or promotional activities; curiosity about the planning, creation and production of certain campaign; testimonials from renowned professionals market promo; trends related to communication and promotional display cases. The Pronto! is aired on Youtube, which has its own channel.Submitted by Rejaine Pereira (rejaine@ucb.br) on 2013-08-30T14:30:26Z No. of bitstreams: 2 license_rdf: 20618 bytes, checksum: b67ac4fa37d756ac08366dbc4e32ada7 (MD5) Adriana Berquó Coimbras.pdf: 3168663 bytes, checksum: df9f4701acfe64a31c5d180ebb3ed346 (MD5)Approved for entry into archive by Kelson Anthony de Menezes(kelson@ucb.br) on 2013-09-02T20:21:30Z (GMT) No. of bitstreams: 2 license_rdf: 20618 bytes, checksum: b67ac4fa37d756ac08366dbc4e32ada7 (MD5) Adriana Berquó Coimbras.pdf: 3168663 bytes, checksum: df9f4701acfe64a31c5d180ebb3ed346 (MD5)Made available in DSpace on 2013-09-02T20:21:30Z (GMT). No. of bitstreams: 2 license_rdf: 20618 bytes, checksum: b67ac4fa37d756ac08366dbc4e32ada7 (MD5) Adriana Berquó Coimbras.pdf: 3168663 bytes, checksum: df9f4701acfe64a31c5d180ebb3ed346 (MD5) Previous issue date: 2013-06-28Made available in DSpace on 2016-10-10T03:27:04Z (GMT). No. of bitstreams: 5 Adriana Berquo Coimbras.pdf: 3168663 bytes, checksum: df9f4701acfe64a31c5d180ebb3ed346 (MD5) license_url: 46 bytes, checksum: 0d2fb706760bf56ddf1358a832652ccf (MD5) license_text: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) license_rdf: 20618 bytes, checksum: b67ac4fa37d756ac08366dbc4e32ada7 (MD5) license.txt: 1876 bytes, checksum: 15d8b3845c3fb477e8d52e515cf366db (MD5) Previous issue date: 2013-06-28TextoMarketing PromocionalProduçãoPublicidadePrograma AudiovisualInternetAdvertisingLive MarketingInternetProductionAudiovisual ProgramComunicação socialPrograma pronto: programa audiovisual para internet com conteúdo sobre marketing promocionalinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisUniversidade Católica de Brasília, Brasilinfo:eu-repo/semantics/openAccessporreponame:Repositório Institucional da UCBinstname:Universidade Católica de Brasília (UCB)instacron:UCBORIGINALAdriana Berquo Coimbras.pdfMonografiaapplication/pdf3168663https://200.214.135.178:9443/jspui/bitstream/10869/1530/1/Adriana%20Berquo%20Coimbras.pdfdf9f4701acfe64a31c5d180ebb3ed346MD51CC-LICENSElicense_urlapplication/octet-stream46https://200.214.135.178:9443/jspui/bitstream/10869/1530/2/license_url0d2fb706760bf56ddf1358a832652ccfMD52license_textapplication/octet-stream0https://200.214.135.178:9443/jspui/bitstream/10869/1530/3/license_textd41d8cd98f00b204e9800998ecf8427eMD53license_rdfapplication/octet-stream20618https://200.214.135.178:9443/jspui/bitstream/10869/1530/4/license_rdfb67ac4fa37d756ac08366dbc4e32ada7MD54LICENSElicense.txttext/plain1876https://200.214.135.178:9443/jspui/bitstream/10869/1530/5/license.txt15d8b3845c3fb477e8d52e515cf366dbMD55TEXTAdriana Berquo Coimbras.pdf.txtAdriana Berquo Coimbras.pdf.txtExtracted texttext/plain121384https://200.214.135.178:9443/jspui/bitstream/10869/1530/6/Adriana%20Berquo%20Coimbras.pdf.txt74e5f9d2d3979155f848d6d0b05748a1MD5610869/15302017-01-17 14:34:19.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Repositório de Publicaçõeshttps://repositorio.ucb.br:9443/jspui/
dc.title.pt_BR.fl_str_mv Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
title Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
spellingShingle Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
Coimbras, Adriana Berquó
Marketing Promocional
Produção
Publicidade
Programa Audiovisual
Internet
Advertising
Live Marketing
Internet
Production
Audiovisual Program
Comunicação social
title_short Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
title_full Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
title_fullStr Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
title_full_unstemmed Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
title_sort Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional
author Coimbras, Adriana Berquó
author_facet Coimbras, Adriana Berquó
author_role author
dc.contributor.author.fl_str_mv Coimbras, Adriana Berquó
dc.subject.por.fl_str_mv Marketing Promocional
Produção
Publicidade
Programa Audiovisual
Internet
Advertising
Live Marketing
Internet
Production
Audiovisual Program
Comunicação social
topic Marketing Promocional
Produção
Publicidade
Programa Audiovisual
Internet
Advertising
Live Marketing
Internet
Production
Audiovisual Program
Comunicação social
dc.description.pt_BR.fl_txt_mv Comunicação Social
dc.description.abstract.por.fl_txt_mv Esse projeto experimental é um de programa audiovisual para internet que aborda temas voltados para mercado de Marketing Promocional (promoção de vendas) de Brasília. O nome dele é Pronto! e é pioneiro no gênero. O formato do programa são curtos episódios de 5 a 7 minutos e cada um trata um tema diferente dentro da área do Marketing. As gravações foram bastidores de campanhas ou ações promocionais; curiosidade sobre o planejamento, criação e produção de determinada campanha; depoimentos de profissionais renomados do mercado de promo; tendências relacionados a comunicação promocional e exposição de cases. O Pronto! é veiculado no Youtube, onde tem canal próprio.
This experimental project is an audiovisual program for internet that addresses issues facing market of Promotional Marketing (sales promotion) of Brasilia. It is called Pronto! and is a pioneer in the genre. The format of the program are short episodes 5-7 minutes and each covers a different topic within the area of Live Marketing. The recordings were backstage campaigns or promotional activities; curiosity about the planning, creation and production of certain campaign; testimonials from renowned professionals market promo; trends related to communication and promotional display cases. The Pronto! is aired on Youtube, which has its own channel.
description Comunicação Social
publishDate 2013
dc.date.accessioned.fl_str_mv 2013-09-02T20:21:30Z
2016-10-10T03:27:04Z
dc.date.available.fl_str_mv 2013-09-02T20:21:30Z
2016-10-10T03:27:04Z
dc.date.issued.fl_str_mv 2013-06-28
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv COIMBRAS, Adriana Berquó. Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional. 2013. 72 f. Monografia (Graduação) – Universidade Católica de Brasília, Brasília, 2013.
dc.identifier.uri.fl_str_mv https://repositorio.ucb.br:9443/jspui/handle/10869/1530
identifier_str_mv COIMBRAS, Adriana Berquó. Programa pronto: programa audiovisual para internet com conteúdo sobre marketing promocional. 2013. 72 f. Monografia (Graduação) – Universidade Católica de Brasília, Brasília, 2013.
url https://repositorio.ucb.br:9443/jspui/handle/10869/1530
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