Integration between university and startups in light of the singularity and limited rationality | Integração entre Universidade e Startups à Luz da Singularidade e da Racionalidade Limitada

• Autor(a) principal: Lacerda, Rogerio Tadeu de Oliveira
• Data de Publicação: 2021
• Outros Autores: Bernardes, Mayara Lucia, Ribeiro, Ana Maria Simões, Simon, Bianca dos Santos, Camargo, Anelise Stangarlin de
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Revista Brasileira de Gestão e Inovação
• Texto Completo: http://www.ucs.br/etc/revistas/index.php/RBGI/article/view/9165
• topic: Empreendedorismo e gestão empreendedora; Limited rationality; Singularity; Startups; Learning by action; University entrepreneurship

Action learning and inductive thinking are teaching methods that are gaining ground in university entrepreneurship. This article explores this phenomenon from two points of analysis: singularity and limited rationality. The singularity is related to the entrepreneurship, subjectivity, and path-dependence, so that a startup is in a temporary window of opportunity. The limited rationality is the absence of historical basis and uncertain decision criteria. To this end, a qualitative approach is used through participant observation in three case studies of companies participating in an interdisciplinary project developed at one of the best Brazilian federal university. From the cases, it is possible to perceive points such as: Prevalence of fear of failure by students; Initial research for an optimal and generic solution, from the scientific literature or similar examples, typical of traditional teaching methods; Students' understanding that internal organization and learning management are more important than the technical solutions; The singularity of the startup problem, coupled with the limitation of facts and data, led the group to decide more on studies in a startup in loco than generic bibliographic research on the problem or the benchmarking; and The solution validation process was carried out by the legitimacy of the entrepreneur, and not by statistical or economic validation.=================================== DOI: 10.18226/23190639.v9n2.02 Rogerio Tadeu de Oliveira Lacerda*, Universidade Federal de SantaCatarina (UFSC), Brasil. E-mail: [e-mail] Mayara Lucia Bernardes, Universidade Federal de Santa Catarina(UFSC), Brasil. E-mail: [e-mail] Ana Maria Simões Ribeiro, Universidade Federal de Santa Catarina(UFSC), Brasil. E-mail: [e-mail] Anelise Stangarlin de Camargo, Universidade Federal de SantaCatarina (UFSC), Brasil. E-mail: [e-mail] Submetido: Setembro 2020Aceito: Janeiro 2021*Contato para Correspondência